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Volume 27, Issue 3

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Mock Disaster – Social Media Exposure

Written by  DEIDRICH E. TOWNE Jr., MBCP December 4, 2012

Having just returned from the DRJ Fall World in beautiful San Diego, I have to tell you that I am very proud of the team that put together the PPBI Mock Disaster. This was a complex undertaking, with a ton of planning and activities behind the scenes to make it all happen. The exercise was coordinated by Ken Schroeder of CorporateOne FCU following approval of DRJ to offer PPBI the opportunity last April. Schroeder put together an Occupy Harbor Island scenario and had a bulls-eye on the objectives: maximize training on using the principles of ICS to facilitate crisis management; develop an understanding of the advantages of public-private partnerships to improve likelihood of success managing a crisis; create an appreciation by the participants of the uses and pitfalls of social media during a crisis; introduce principles of media management to the participants, and demonstrate the advantages of a partnership prior to


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