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Winter Journal

Volume 27, Issue 1

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10 Mistakes of Social Media, Crisis Management

Written by  GIDEON F. FOR-MUKWAI & OLIVER S. SCHMIDT January 6, 2012

If your organization is already on its social media journey, you may want to think of yourself as a traveler. It can be an exciting time out there on the road, but it can also be a challenging time – especially if unforeseen problems arise and you make mistakes. While many mistakes can be easily rectified, others can have severe consequences. It is only natural the following question surfaces as you explore the use of social media in crisis management: What can I do to avoid costly mistakes upon developing and implementing social media strategies that are geared toward improving my organization’s crisis management? This article attempts to answer your question by highlighting 10 common mistakes made by organizations that consider employing or are already using social media. Mistake #1 – Lack of Social Media Guidelines Some organizations have joined the social media bandwagon without thinking their efforts through. Sadly, these organizations often

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