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Volume 27, Issue 4

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Crisis Proofing Your Reputation (and Maybe Your Career)

Written by  Jim Lukaszewski Monday, 12 August 2013 14:11

lukaszewskiWhen attending Crisis Proofing Your Reputation (and Maybe Your Career) with Jim Lukaszewski, you’ll learn valuable lessons from:

Case studies to be discussed during this presentation:

  • Restaurant Food Poisoning
  • Blown to Bits (missing cadavers)
  • A Sexual Harassment Lawsuit
  • Forest Management (activist attacks)
  • Surviving a Personal Blog Attack
  • The Accidental Spokesperson
  • A CEO Flames Out on Facebook

The seven crucial steps to take during the Golden Hour after crisis erupts:

  • Stop victim production
  • Manage the victim dimension
  • Communicate with employees
  • Notify the indirectly affected
  • Cope with the self-appointed, self-anointed
  • Activate website response strategy
  • Manage your destiny

You’ll come away understanding the most crucial response strategy:  The seven crucial tests any readiness plan must pass to effectively manage crisis and recover your reputation. Does your response strategy:

  • Build on pattern intuition?
  • Include a management-level response plan?
  • Accommodate the independent nature of branch operations?
  • Incorporate response triggers?
  • Involve top management from the beginning?
  • Avoid the decisions and behaviors that cause failure?
  • Overcome common readiness deficiencies?

You’ll come away understanding how to avoid: The seven crisis response failure profiles:

  • Failure to use scenarios
  • Failure to pre-select responders’ spokespeople
  • Failure to change current policies
  • Failure to test and drill
  • Failure to select tough issues and problems
  • Failure to act quickly
  • Failure to manage the victims

You’ll come away knowing: The four crucial things leaders need to do when crisis occurs:

  • Assert the moral authority expected of ethical leadership.
  • Take responsibility for the care of victims.
  • Set the appropriate tone for the response.
  • Commit random acts of leadership.

You’ll come away understanding: The seven mistakes and gaffs leaders need to avoid:

  • Denial
  • Victim Confusion
  • Testosterosis
  • Arrogance
  • Search for the Guilty
  • Fear of the Exposure
  • Management by Whining Around

Lessons Learned from GS-6: Crisis Proofing Your Reputation (and Maybe Your Career)