When attending Crisis Proofing Your Reputation (and Maybe Your Career) with Jim Lukaszewski, you’ll learn valuable lessons from:
Case studies to be discussed during this presentation:
- Restaurant Food Poisoning
- Blown to Bits (missing cadavers)
- A Sexual Harassment Lawsuit
- Forest Management (activist attacks)
- Surviving a Personal Blog Attack
- The Accidental Spokesperson
- A CEO Flames Out on Facebook
The seven crucial steps to take during the Golden Hour after crisis erupts:
- Stop victim production
- Manage the victim dimension
- Communicate with employees
- Notify the indirectly affected
- Cope with the self-appointed, self-anointed
- Activate website response strategy
- Manage your destiny
You’ll come away understanding the most crucial response strategy: The seven crucial tests any readiness plan must pass to effectively manage crisis and recover your reputation. Does your response strategy:
- Build on pattern intuition?
- Include a management-level response plan?
- Accommodate the independent nature of branch operations?
- Incorporate response triggers?
- Involve top management from the beginning?
- Avoid the decisions and behaviors that cause failure?
- Overcome common readiness deficiencies?
You’ll come away understanding how to avoid: The seven crisis response failure profiles:
- Failure to use scenarios
- Failure to pre-select responders’ spokespeople
- Failure to change current policies
- Failure to test and drill
- Failure to select tough issues and problems
- Failure to act quickly
- Failure to manage the victims
You’ll come away knowing: The four crucial things leaders need to do when crisis occurs:
- Assert the moral authority expected of ethical leadership.
- Take responsibility for the care of victims.
- Set the appropriate tone for the response.
- Commit random acts of leadership.
You’ll come away understanding: The seven mistakes and gaffs leaders need to avoid:
- Victim Confusion
- Search for the Guilty
- Fear of the Exposure
- Management by Whining Around