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Volume 27, Issue 3

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Crisis Proofing Your Reputation (and Maybe Your Career)

Written by  Jim Lukaszewski August 12, 2013

lukaszewskiWhen attending Crisis Proofing Your Reputation (and Maybe Your Career) with Jim Lukaszewski, you’ll learn valuable lessons from:

Case studies to be discussed during this presentation:

  • Restaurant Food Poisoning
  • Blown to Bits (missing cadavers)
  • A Sexual Harassment Lawsuit
  • Forest Management (activist attacks)
  • Surviving a Personal Blog Attack
  • The Accidental Spokesperson
  • A CEO Flames Out on Facebook

The seven crucial steps to take during the Golden Hour after crisis erupts:

  • Stop victim production
  • Manage the victim dimension
  • Communicate with employees
  • Notify the indirectly affected
  • Cope with the self-appointed, self-anointed
  • Activate website response strategy
  • Manage your destiny

You’ll come away understanding the most crucial response strategy:  The seven crucial tests any readiness plan must pass to effectively manage crisis and recover your reputation. Does your response strategy:

  • Build on pattern intuition?
  • Include a management-level response plan?
  • Accommodate the independent nature of branch operations?
  • Incorporate response triggers?
  • Involve top management from the beginning?
  • Avoid the decisions and behaviors that cause failure?
  • Overcome common readiness deficiencies?

You’ll come away understanding how to avoid: The seven crisis response failure profiles:

  • Failure to use scenarios
  • Failure to pre-select responders’ spokespeople
  • Failure to change current policies
  • Failure to test and drill
  • Failure to select tough issues and problems
  • Failure to act quickly
  • Failure to manage the victims

You’ll come away knowing: The four crucial things leaders need to do when crisis occurs:

  • Assert the moral authority expected of ethical leadership.
  • Take responsibility for the care of victims.
  • Set the appropriate tone for the response.
  • Commit random acts of leadership.

You’ll come away understanding: The seven mistakes and gaffs leaders need to avoid:

  • Denial
  • Victim Confusion
  • Testosterosis
  • Arrogance
  • Search for the Guilty
  • Fear of the Exposure
  • Management by Whining Around

Lessons Learned from GS-6: Crisis Proofing Your Reputation (and Maybe Your Career)