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Business Continuity
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Hard
Times in the Big Easy
Sprint Nextel Response to Hurricane Katrina
By KEVIN C. MILLER
Contract
security professionals take a break in their make-shift home in Sprint
City, located near Baton Rouge. Business continuity team members have
had to be creative in getting supplies into the camp, which is operating
24x7. They have used the corporate jet to fly pillows, towels, sheets
and other supplies into the area in order to make the temporary facility
as close to home as possible. Caterers from Florida, a full-time nurse
and a stray dog found in New Orleans all live in the camp in addition
to over 300 Sprint Nextel employees and over 60 security guards used
to protect the camp and escort repair crews into New Orleans.
Even two weeks after it
made landfall and more than 70 miles inland, Hurricane Katrina’s
destructive force was evident. Driving through Baton Rouge, large trees
were uprooted or snapped in two, signs were battered, and utility crews
worked to repair infrastructure in the 95-degree heat.
Located a few miles southeast of the city, the Greater Baton Rouge State
Fairgrounds has cancelled its annual state fair. The reason? The Federal
Emergency Management Agency (FEMA) and a number of companies were using
the spacious area as a staging ground for the recovery efforts in New
Orleans. Among those companies was Sprint Nextel Corp., created from
the merger of Sprint and Nextel Communications, which closed just 18
days before Hurricane Katrina made landfall along the Louisiana and
Mississippi Gulf Coast.
Sprint Nextel’s command post, dubbed Sprint City by employees,
could best be described as a pseudo-M.A.S.H. unit, complete with a mess
tent, showers, approximately 40 RVs and a helicopter, which was used
for initial damage assessments.
Even before Katrina made landfall, Sprint Nextel was positioning its
resources for recovery. Four days ahead of time, the newly merged company
began pre-staging assets in Shreveport, La. As the hurricane approached,
the business continuity office made sure all essential personnel were
aware of their role. Within three days of the hurricane slamming into
the Gulf coast, Sprint Nextel had its camp up and running.
“Within 72 hours, we had operational staging in place to handle
up to 300 people,” said Greig Fennell, director, business continuation,
Sprint Nextel. “We were able to pull in resources from all over
the United States.”
The company estimated that the storm will cost $150-200 million net
of expected insurance proceeds, with the bulk of expenses due to damages
to its network infrastructure, retail operations, as well as billing
relief for impacted customers. The scope of the expected expenses made
this a high-priority recovery effort.
“It’s pretty close to a worst-case scenario,” said
Fennell. “It is the largest escalation we’ve had in a long
time. Our wireless and long distance networks were really impacted.
The only thing worse would be a major earthquake in Los Angeles or San
Francisco.”
The damage Sprint experienced, including cell sites, switches, retail
stores, etc. – out of service, was enormous. Damages to the Nationwide
Sprint PCS Network, the Nextel National Network, its long distance network,
and local telephone services were spread across a 90,000 square mile
three-state region the size of Great Britain.
From Sprint City, Fennell and his crew of business continuity teams
handled the deployment of repair teams into the affected areas. Each
morning a seemingly endless stream of trucks headed into New Orleans,
returning at night. The Sprint Nextel business continuity office set
up an incident command structure (ICS) at Sprint City to coordinate
the enterprise-wide recovery, and ensure the company’s employees
responding to the disaster were safe and well cared for.
Per pre-approved protocol, Fennell assumed the role of overall “incident
commander,” while appropriate SMEs from all parts of the newly
formed company filled their Sprint City ICS roles of security officer,
safety officer, communications officer, logistics officer, etc. This
structure allowed for clear authority and safe, efficient operations.
Twenty-four hour doctor/nurse support on-site for vaccinations, medical
support and daily situational health procedures, catering, showers,
toilets, WAN/LAN, mobile command center, access to company jets for
re-supply, and employee rotation. All of this showed top-level management
commitment to Sprint Nextel’s employees and customers.
The network operations BCP team met every night to determine what was
repaired during the day and what should be a priority the following
day. Each morning they updated headquarters about the progress and sent
out technicians. Complicating the recovery, from the start, was the
violence and health concerns in the city.
“We weren’t able to deploy our technicians for the first
two days,” said Fennell. “We saw the coverage on CNN and
had to ask, ‘How safe is it to deploy our employees into New Orleans?’”
Fennell explained that Sprint Nextel had a normal corporate policy of
not deploying armed guards even in retail stores. “We needed to
protect our people and we had to change that policy due to the circumstances,”
he said. Fennell worked with senior executives and it was determined
that the technicians would need to have armed guards when working in
certain areas in the city.
While all of this was being accomplished, the two formerly separate
companies were putting the finishing touches on a merger, which became
official on Aug. 12. In fact, the merger may have contributed to the
high-level of preparation. The two business continuity offices had been
meeting since June, and in July they conducted a tabletop exercise with
the newly-formed enterprise incident management team and the senior
management from the two companies. Fennell and Lou DiSerafino, then
director of the Nextel’s business continuity office, effectively
partnered in pulling the two business continuity programs together for
the exercise. The scenario – a hurricane making landfall in Florida.
Based on the results of that exercise, they were able to build an incident
response plan for the soon-to-be merged companies.
“We were preparing for the hurricane season throughout the summer.
Both teams recognized early on that we needed to have a plan in place
if we were to successfully make it through November,” said DiSerafino,
now director of enterprise risk management, Sprint Nextel. “Our
teams came up with scenarios that not only worked in a blueprint, but
came to life when the moment called for it.”
“The incident response plan was our No. 1 priority based on the
fact that we were entering hurricane season,” said Fennell. “We
looked at the processes and teams from each company, compared and contrasted
them, and found the gaps. When Katrina hit, the exercise was still fresh
in everyone’s mind. We were ready to go.”
According to Fennell, since many of the post-merger details and responsibilities
were still being ironed out, the Katrina response had two members for
most recovery team positions. As the recovery proceeded, everyone’s
roles became more clearly defined.
One area where there was no overlap was the Sprint Nextel emergency
response team (ERT), which was essential in providing a means of communication
to first responders affected by Hurricane Katrina with mobile phones.
The ERT’s mission was to provide personnel, equipment, and infrastructure
to enhance and assist the responding agencies. They’ve responded
to 19 presidentially declared disasters in the last three years. The
ERT was one of the first groups to arrive in Louisiana for Sprint Nextel.
There will be many changes to the company’s future planning efforts
based on the Katrina experience. For example, Fennell noted that it
was difficult to purchase equipment, supplies, and services needed for
recovery. Since power and telecommunications were down in much of the
region, corporate credit cards were not practical and with many banks
closed, cash was rare. The solution was to have certain employees travel
with cash into the devastated areas.
“The most difficult thing is staying ahead of the curve from a
logistical standpoint,” said Fennell. “Ice, blankets and
towels were flown in because local resources for such items were stretched
thin.”
Other issues that arose included maintaining continuity as personnel
were rotated in and out of the recovery effort and locating suitable
facilities for the recovery.
As they proceded with the recovery, the command center was moved to
a warehouse located closer to New Orleans on Sept. 17. Now called Sprint
City 2, the 25,000-square-foot warehouse enabled them to house technicians
and cut the commute time considerably. Fennell expected to continue
the recovery effort for the remainder of the year.
“Sprint Nextel is committed to serving our communities in every
way that we can and people are the most important asset,” said
Fennell. “If we can’t provide them with the proper environment
to do their work, then we failed.”

Kevin C. Miller has
been a communications and journalism professional for 14 years including
five years as a spokesman and journalist for the U.S. Coast Guard. He
has been published in magazines and newspapers internationally and is
currently the public relations coordinator for Strohl Systems, a global
leader in the business continuity planning software and services market.
He can be reached at (800) 634-2016, (610) 768-4120 or kmiller@strohlsystems.com.
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