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Establishing A Corporate Business Continuity
Program And Continuity Program Office
By ROBERT E. DUNCAN and BILL DIMARTINI
Developing a corporate business continuity program
is a function of wide-ranging and critical operational concerns,
including the need to drive higher revenues and profits, control
costs, respond to increasing regulatory issues, and plan for unpredictable
business disruptions or catastrophic disasters. Many forward-looking
companies are finding that meeting these concerns requires 24x7 information
availability – the
ability to access vital business information at any time and from any
place. The degree of information availability may vary according to
the requirements of the business, but it typically involves a combination
of technology, technical expertise, and a redundant IT infrastructure.
In contrast, a traditional disaster recovery strategy that typically
involves a certain amount of downtime – from hours to days – may
not be sufficient for truly business-critical applications. A comprehensive
business continuity program will not only include a disaster recovery
plan, but will also ensure that people and information remain connected
with no downtime – no matter the potential cause of disruption.
A dedicated program office can efficiently and effectively manage the
process for developing, testing, and implementing a business continuity
program. It also will bring consistency and predictability to a company’s
information availability strategy. A clearly defined and properly staffed
program can accurately determine the investment needed for the required
level of information availability. It also allows for a company to
maintain the skill sets for managing the business continuity program,
conduct evaluations of in-house or outsourced models, and seamlessly
integrate outsourcing options, such as managed hosting. In this article,
we will provide IT managers with the tools to understand, plan, establish,
and manage a reliable and cost-effective corporate business continuity
program.
A Business Continuity Program:
Concepts and Definitions
As defined in standard business continuity industry terms, a business
continuity program is an on-going effort to ensure that business continuity
and recovery requirements are addressed, resources are allocated, and
processes and procedures are completed and rehearsed. The program is
most effective with management sponsorship and when defined and chartered
by a corporate business continuity policy statement. Fig. 1 shows the
relationship between the major components of a business continuity
program, including:

- Steering Committee: A committee of decision makers,
business owners, technology experts, and continuity professionals,
tasked with making strategic recovery and continuity planning decisions
for the organization. Generally, it:
- Is comprised of senior personnel from all key corporate
entities with a stake in the ongoing program.
- Has the authority
to make decisions, implement new policies, commit resources to
support and implement the program.
- Provides strategic direction
and decision-making.
- Establishes annual program objectives and
ensures appropriate commitment to the program.
- Continuity Program Office: (CPO) The CPO provides
the corporate business continuity program management standards and
practices that comprise the enterprise recovery management process
(ERMP). The ERMP is overseen by the CPO and provides business availability/technology
availability projects, and ongoing lifecycle management functions
(e.g., training and awareness program, certification program) with
policies, procedures, guidance, and methodologies.
- Continuity Planning:
The process of developing advance arrangements and procedures that
enable an organization to respond to an event in such a manner that
critical business functions continue with planned levels of interruption
or essential change. Elements include the ongoing design, procurement,
and use of robust systems, facilities, staffing models, as well as
the equipment (and services?) to mitigate the risk of outages and
the impact of outages should they occur.
- Business Impact Analysis (BIA): A procedure designed
to identify critical business functions and workflow, determine the
qualitative and quantitative impacts of a disruption and help prioritize
and establish recovery time objectives. The results of the BIA are
used to:
- Identify and validate department critical business/support
functions;
- Determine information technology and connectivity requirements
to support the corporation’s critical business/support
functions;
- Determine the financial and non-financial impacts associated
with the loss of critical business/support functions over time;
- Determine the recovery time objectives (RTO) – how quickly
a business or support function must be restored in order to avoid
substantial business impact;
- Determine recovery time objectives
for supporting applications if different than the RTOs for their
supported business functions;
- develop recovery point objectives
(RPO) – the point to
which data must be restored in order to maintain critical business/support
functions; and
- establish minimum acceptable recovery configuration
(MARC) for departments at various corporate work locations.
- Technology Availability: Planning the strategic
and detailed planning for the timely restoration of information technology,
network and voice services following a disaster.
- Business Availability:
Planning the strategic and detailed planning for the timely restoration
of vital business and support functions following a disaster.
- Crisis
Management: Planning the overall coordination of an organization’s
response to a crisis, in an effective, timely manner, with the goal
of avoiding or minimizing damage to the organization’s profitability,
reputation, or ability to operate. The planning process is used to
organize staffs/personnel, equipment, and decision making for the
rapid evaluation and response planning necessary to control significant
events that impact an organization’s normal operations. It
provides the overall policies, procedures, and guidance (PP&G)
for communication and coordination of an organization’s response
to an event judged to present a potential substantive risk or disaster
to the corporation.
- Testing Program: The scoring and testing of technology
availability and business availability plans using defined metrics
to validate an organization’s ability to respond to a crisis
in a coordinated, timely, and effective manner.
- Certification Program:
A program for formally rating business availability and technology
availability plans using plan scorecards, testing results, and other
criteria to assess and manage plan readiness.
Developing a Corporate
Business Continuity Program
To establish a corporate business continuity program, a corporation
first needs to generate and obtain senior leadership support and approval
for a comprehensive corporate business continuity policy. This policy
establishes a corporate business continuity program under an executive
officer with sufficient influence to obtain adequate program resources
and enforce its policies, procedures, and guidance. Fig. 2 (left) shows
the development cycle for developing the corporate policy.

To obtain the skills, focus, and dedicated level of effort a corporate
business continuity program requires, corporations must create a continuity
program office (CPO) to plan, implement, and manage the corporate business
continuity program. The CPO reports to the corporate business continuity
program executive sponsor; a detailed discussion of the CPO roles and
responsibilities are addressed later in this article.
CPO staffing requirements will vary depending upon the responsibilities
and projects assigned to it. Generally, an initial permanent staff
organized as shown in Fig. 3 (below) should be considered.

Staffing should be reviewed annually and adjusted as required by the
corporate business continuity program needs. General functions of the
CPO principals are shown in the table on the right.
The corporate business continuity program must be
chartered for:
- Technology availability/business availability
project management; and
- Ongoing, lifecycle technology availability/business
availability program planning, testing, and management.
To establish and manage an effective corporate business
continuity program, the CPO must create and implement an enterprise
recovery management process (ERMP). The ERMP consists of supporting
policies, procedures, guidance and methodologies for corporate business
continuity program project management and ongoing program lifecycle
functions.
The corporate business continuity program ERMP must address not only
the planning, testing, and management oversight of IT technology availability,
but also cover planning, testing, and management oversight of business
availability for the departments and the vital business functions that
define the corporation.
Continuity Program Office (CPO):
Roles and Responsibilities
At the macro level, the continuity program office (CPO) provides two
functions to the corporation:
- Technology availability/business availability
project management
- Ongoing lifecycle corporate business continuity
program oversight and management.
Technology Availability/Business Availability Project Management
The CPO provides project management oversight of crisis management,
technology availability, and business availability projects as shown
in Fig. 4 (below).

The CPO provides policies, procedures, guidance, and
methodology to:
- ensure standardized, timely, and coordinated initiation,
planning, execution, control, and reporting of program projects;
- identify,
integrate and manage the critical dependencies that exist between
multiple business continuity projects; and
- provide quality control
for approved projects.
Taken together, the policies, procedures, guidance,
and methodologies form the project management portion of the business
continuity program management process (BCPMP). The BCPMP provides the
standards and procedures to:
- Measure and report assigned
projects’ progress;
- Define project milestones and deliverables;
- Monitor
and report the status of key milestones and deliverables;
- Prepare
weekly project status reports, including:
- accomplishments
- issues
- completion percentage
- burn rate;
- Manage issue resolution;
- Manage change control process to include:
- Prepare estimates
for change requests;
- Conduct change control meetings;
- Conduct impact assessment
for agreed upon changes;
- Update technology availability/business
availability plans to reflect changes
- Foster clear communications
in multi-project or site programs;
- Maintain a viable, accessible,
project documentation repository;
- Ensure proper sign-off of key deliverables;
- Establish a quality
assurance program to include:
- Ensuring establishment of quality
standards
- Quality reviews of reasonableness of planned deliverables
and dates
- Managing standards adherence;
- Identify potential synergies
among various inter-related projects;
- Synchronize activities
amongst projects;
- Facilitate planning workshops;
- Conduct risk reviews;
- Establish a risk mitigation plan.
Within organizations that have mature project management processes,
established project management policies, procedures, and guidance can
be evaluated for use on corporate business continuity program projects.
Lifecycle Program Oversight and Management
The functions performed by the CPO in the management of ongoing lifecycle
corporate business continuity program functions vary by company.
The following responsibilities are generally included, to some degree,
in the charter of a CPO:
- Ownership and management of the corporate crisis
management and technology availability/business availability training
and awareness program;
- Ownership and management of policies, procedures,
and guidance for change management as it pertains to technology availability/business
availability;
- Staff lead in development of a comprehensive crisis
management and technology availability/business availability testing
program;
• Participation in establishment of technology availability/business
availability testing metrics and audit criteria;
- Ownership and management
of the corporate technology availability/business availability plan
certification program;
- Crisis management team alerting and activation;
- Facilitation of crisis management team response
planning;
- Staff lead in developing and providing financial
justification for corporate crisis management and technology availability/business
availability annual budget requests;
- Providing crisis management
and technology availability/business availability expertise to committees
and executives during consideration of process, equipment, software,
facility, etc. design or changes.
Key Steps In Establishing a CPO
The key steps to setting up an effective continuity program office
(CPO) are:
- Identify and define desired goals, objectives,
business benefits, and measurement methods for the CPO
a. Define goals and objectives of the CPO
b. Codify the charter of the CPO
c. Write a vision and mission statement for the CPO
d. Document the purpose of the initiative and what value is to be created
e. Determine how return-on-investment will be measured
f. Determine what other metrics and measurements should be used (e.g.,
quality, customer satisfaction, productivity)
- Define governance
structure
a. Define how the CPO will be organized and staffed.
b. Determine what rules the CPO will follow, and how it will interface
with corporate departments (e.g., information technology, corporate
real estate) and subordinate headquarters.
c. Codify a CPO charter.
- Define the impact management process
Establish policies, procedures, and guidance on how changes, issues,
and other events that will impact CPO projects and program will be
recorded, tracked, and resolved.
- Define leadership and communications
protocols
a. Establish how information, status updates, and decisions will
be communicated.
b. Determine how and who will make key decisions.
- Define risks
and develop mitigation strategy
a. Identify risks to program success.
b. Determine how risks will be mitigated.
c. Establish how additional risks that may arise later in the corporate
business continuity program will be identified and mitigated.
- Define
program support
a. Identify support requirements for each CPO project and lifecycle
functions assigned the CPO.
b. Identify standard methods and procedure for corporate business
continuity program execution, reporting, and management.
c. Develop process for the creation of additional standards as the
need arises.
d. Decide if CPO should create a technology availability/business
availability center of excellence for critical technical knowledge
that will be shared by multiple projects.
- Define integration approach
and methods
a. How will programs and projects that have interrelationships and
dependencies be identified and integrated?
b. How well does the portfolio of programs and projects assigned
to the CPO support the business goals and objectives of the corporation?
Conclusion
The cost of downtime for critical business/support functions and their
supporting information technology can be substantial and the effects
pervasive throughout a company. Only a properly chartered and staffed
continuity program office (CPO) can provide the project management,
enterprise recovery management processes, and ongoing lifecycle focus/management
necessary to create and maintain a viable corporate business continuity
program.

Robert E. Duncan, PMP, MBCI, a former SunGard Availability
Services employee, has extensive experience with professional services
consulting engagements and has documented success in: project leadership;
needs and risk analysis; identification and prioritization of critical
business; disaster recovery strategy development and plan development;
and, crisis management planning and exercises. With the delivery of
over 100 formal presentations, Duncan is also a very experienced trainer.
Duncan has degrees from the University of Southern California and the
Georgia Institute of Technology.
Bill DiMartini, senior vice president,
has been with SunGard Availability Services for more than 15 years,
exclusively within the professional services organization. DiMartini
has orchestrated the growth and expansion of the professional services
group from a business continuity-focused organization to a more broad-based
information availability consultancy, supporting business availability,
information security, and technology solutions. DiMartini holds a
bachelor’s degree in political science
from the University of Pittsburgh and a master’s degree in international
relations from Villanova University.
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