| DISASTER
RECOVERY
JOURNAL
P. O. Box 510110
St. Louis, MO 63151
(314) 894-0276
Fax: (314) 894-7474
Internet
www.drj.com
E-mail drj@drj.com
PUBLISHER
Richard L. Arnold, CBCP
richard@drj.com
EDITOR-IN-CHIEF
Jon Seals
jon@drj.com
SENIOR EDITOR
Janette Ballman
janette@drj.com
COPY EDITORS
Richard Sandhofer
richards@drj.com
Pamela Clifton
pamelaclifton@hotmail.com
ADVERTISING
Robert Arnold
bob@drj.com
_____________
Corporate
President/CEO
Richard L. Arnold, CBCP
richard@drj.com
Vice
President
Robert Arnold
bob@drj.com
CONFERENCE COORDINATOR
Patti Fitzgerald, CBCP
patti@drj.com
CONFERENCE REGISTRAR
Merce Knese
mercedes@drj.com
CIRCULATION
Laura Baugh
laurab@drj.com
EXECUTIVE
COUNCIL
Jeff Dato, MBCP, KPMG
John Jackson, J Albright Advisors
Edward Devlin, E.S. Devlin & Associates
James Hammill, CBCP, JMH Consulting
Pat McAnally, SunGard Availability
Brian Turley, Strohl Systems
Belinda Wilson, Hewlett-Packard
INTERNATIONAL
CONTACTS
England: Thom Hetherington
Business Continuity
Phone: 0161-237-1007
thomh@tempus.demon.co.uk
Australia: Anthony J. Harvey
Journal of Business Continuity
Phone: 0011-613-953-0055-8
fax: 0011-613-953-0528
sector@notability.com.au
Japan: Shinji Hosotsubo
Quake Japan Co., Ltd.
Phone: 03-3215-2880
fax: 03-3215-2881
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Thwarting a Potential Document Disaster
By BRENDA G. KAI
If 2004 was the year of the monkey, then 2005 must
have been the year of the disaster. The year began with the aftermath
and recovery of the earthquake and subsequent tsunami that hit Indonesia
and other surrounding countries. The year that followed included earthquakes
in Pakistan, flooding in the Northeast and Central America, wildfires
and landslides in California, and three major hurricanes – Katrina,
Rita, and Wilma – battering the United States coast.
Unfortunately, in the past year the world has seen a significant increase in
natural disasters, particularly hurricanes, with 2005 being the busiest storm
season since 1933. Despite all of these indicators, many companies just don’t
have a plan for business continuity in the event of a natural disaster. Especially
when it comes to everyday document-driven processes such as billing and forms
processing. Not only are many enterprises not prepared for downed communications
in the face of disaster, but most seem to feel that they are immune or that disasters
will only happen to other companies.
Having a detailed recovery plan can mean all the difference to a business’ ability
to get back up and running to serve its customers. While some businesses, such
as printers or insurance companies, rely more heavily on documents to get business
done, all companies rely on printing and mailing documents such as insurance
claims, bills, medical forms, checks, or even contracts. It is these documents
that support the financial security of any business, and if disaster strikes,
the company can be out for days, weeks, possibly months. Moreover, if a customer
does not have the ability to get the correspondence he or she needs, it is a
safe assumption that he or she will go elsewhere.
Disasters can and will happen, and when they do, companies need to know that
key documents, like bills and statements, can continue to be delivered. Though
many companies assume that having back-up files is preparedness enough, in many
instances, simply backing up files is often not suitable. There are, however,
some companies that have gotten the message. Businesses are beginning to test
and implement detailed recovery plans designed to get operations, which include
business processes, back online when they need it the most.
Document recovery in a disaster is especially important for those companies that
rely heavily on document-driven processes for business. Imagine this: A major
utilities provider that services more than 2.5 million customers is located on
the Florida coast. The company relies heavily on the ability to send out its
monthly statements to its customers. It is, after all, how they stay in business.
After a Category 4 hurricane ravages the Florida coastline, the utility provider
finds itself with no power, no communications, and no document back-ups. Without
those back-up files, the company is unable to mail out the bills, and therefore,
to collect payments. The provider’s insurance company was hit hard by the
hurricane as well, and processing the claims can take up to several months. With
no money coming in from customers and with no help from the insurance company,
overall business recovery is at a standstill.
One option to getting printing operations back online after any disaster is to
have your document information ready to print at a separate location – run
by the company or by a committed partner – that is ready to deliver your
documents the minute the need arises. That way, businesses can know that their
document processing and printing operations can continue seamlessly, giving them
the much needed time and resources to work on getting the rest of the company
up and running as quickly as possible.
A disaster recovery plan does not require much time or expense, and it is a necessary
part of any business operation. Before a disaster strikes, a company needs to
select someone in the organization who is responsible for declaring a disaster
and initiating the business continuity program. It would be a good business practice
for this representative to contact the personnel at the designated off-site location.
This way, the recovery team can become acquainted with the person they will be
working with, and the business’ representative can learn about what is
involved in activating the recovery plan, and therefore be prepared in the event
of an emergency.
Once that person has been selected, businesses should send over all publishing
resources such as fonts, images, templates, and finisher control information
along with their location on the documents to the alternate location. Businesses
also ought to be sure to include instructions for printing, finishing, and mailing
for each of the files it transmits to the recovery plan. A business should continually
update this information to ensure the requirements remain as current as possible.
When the business has sent this information to its team at the off-site location,
it is ready to go into action in the event of a disaster. But that’s not
where the recovery plan stops. Testing of the complete print, finish, and mail
process under the direction of a chosen representative should be conducted at
the alternate site. From the receipt of the print spool file through the sealing
of the envelopes, the process should be tested to ensure the job is completed
to desired specifications.
After implementing a recovery plan, a business can execute the established procedures
for postage and supplies, and print spool files will be transmitted according
to the agreed-upon schedule. The team at the separate location will then prepare
the printers with the appropriate supplies, back-up resources, load necessary
resources to the printer and release the spool files to be printed.
Following the printing process, the document sets will be placed on a mail processing
system for finishing and mailing in accordance with the initial instructions.
A business can even send one or more employees to the printing site during the
disaster to monitor the entire process. That way, if a disaster should occur
and the business’ representative implements the disaster recovery plan,
document-driven operations will be up and running as quickly as possible.
Naturally, a business will need to consider a number of factors when choosing
what to include at its printing site. The ideal program should have significant
processing, storage area network, and Web server capacity to meet the company’s
needs. It also is helpful if the separate site is a “hot site” that
is used every day to produce all types of documents. This gives businesses additional
peace of mind since they will not need to worry if the “cold site” will
come up as planned. Additionally, a good off-site printer will utilize a knowledgeable
staff and hold substantial experience in electronic document distribution, printing
and finishing.
The job of the recovery plan is to make the process of implementing a recovery
plan effortless; it is difficult to see why a business would risk its business
continuity by not securing a back-up document printer. With a little advanced
planning and the selection of a detailed document recovery plan, companies can
get their business processes back online quickly and can focus on getting back
to business as usual.
Brenda G. Kai has served as vice president of marketing for Docucorp since 2000.
Prior to joining Docucorp, she was senior vice president of marketing for an
online medical supply company.
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