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Home Webinars - ON Demand Interacting with Your Stakeholders Using Social Media (November 9)
Interacting with Your Stakeholders Using Social Media (November 9)
By Web Editor
October 19, 2011

Recorded: Wed, Nov 9, 2011 12:00 PM - 1:00 PM EST

In our last webinar, we explored the issue of a social media strategy.  In this webinar we will begin to peel back the concept of interaction.  A major premise  of social media is that it refers to the use of web-based and mobile technologies that specifically turn communication into an interactive dialogue.  Those two words are key to your understanding of social media.  This communication is very unique and quite different that the more traditional communication strategies …it requires that we actively engage our audience in a mobile and interactive fashion.  

How do you interact with your audience?  What does it really mean to have a dialogue versus our old standard of using one-way communication? We will focus on communication guidelines in the world of social media and basic steps to avoid getting into trouble in this brave and bold new universe.

What tools do you use to reach out to your key constituents?  You will likely not be able to play in all of them so which ones do you choose?  And how can you possibly “staff up” to accomplish all of these communication goals in a fiscally constrained world?

We’ll start off this session by asking a few questions of the audience about what you have done since our last webinar on Social Media Strategy.  After all, we want to make this a dialogue as well…and then we’ll jump into the conversation.