August 16, 2011: Social Media: What is Your Strategy?
- Published on Wednesday, 17 August 2011 15:45
- Written by Mike McClain, Web Editor
DRJ's Informational Update For Tuesday, August 16, 2011
Social Media: What is Your Strategy?
Join us Wednesday, August 24 at 8:30 am PST.
Social media's tool that has really only been around for a few years, but it is already pervasive in our society. What is it? There are many ways you might define it but one key characteristic of a social media definition is that is refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Stop and think about that for a moment. There are two key words included in that definition that is unique to most traditional communications strategies mobile and interactive.
This fast-paced, two-part looks webinar explores how you effectively engage in social media as business continuity and emergency management professionals. The goal of this session is for you to learn ways to establish a leadership position and learn the basic rules of engagement in this new medium. We will also focus on basic guidelines on the uses of social media and rules to avoid getting into trouble in this brave new world.
Part one will focus on two key aspects of social media - listening and engagement. Part two will focus on participation or interaction with this new audience.
The goal of dividing the webinar into two parts is that you can have time to review (or work on) your companies social media engagement in between the first two sessions and then ask about your concerns and issues in the second session.
If you've wondered what Twitter, Facebook, Foursquare, Gowalla, Google+, and other services have to do you with your role and responsibilities, this session is where you'll get the answers.
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Several weeks ago, a senior business line executive asked during a capital presentation for his area, "What is resiliency, and can you really define the benefit for my organization and the enterprise?" My answer led me to develop the subject as an impetus for this article, and prompted the question, "Can we really demonstrate the value of resiliency in our business continuity (BC) programs?"
Our industry has adopted a term utilized in many other industries, including the psychological-behavioral sciences arena. Wikipedia defines "resilience" in psycho-behavioral terms as the positive capacity of people to cope with stress and adversity. Resilience is understood as a process but often referred to as an individual's traits or one's "resiliency." The concept of resiliency is an individual's cumulative experience and protective mechanisms inherently developed to deal with many risk factors. Thus, resilience and risk are often referenced in the same context and are naturally at the root of BCP and DR terminology. This is primarily because we are an industry based in risk management.