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Volume 27, Issue 4

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August 9, 2011: Social Media: What is Your Strategy?

DRJ's Informational Update For Tuesday, August 9, 2011

Monthly Webinar

Social Media: What is Your Strategy?

Sponsored by xMattersJoin us Wednesday, August 24 at 8:30 am PST.

Social media's tool that has really only been around for a few years, but it is already pervasive in our society. What is it? There are many ways you might define it but one key characteristic of a social media definition is that is refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Stop and think about that for a moment. There are two key words included in that definition that is unique to most traditional communications strategies mobile and interactive.

This fast-paced, two-part looks webinar explores how you effectively engage in social media as business continuity and emergency management professionals. The goal of this session is for you to learn ways to establish a leadership position and learn the basic rules of engagement in this new medium. We will also focus on basic guidelines on the uses of social media and rules to avoid getting into trouble in this brave new world.

Part one will focus on two key aspects of social media - listening and engagement. Part two will focus on participation or interaction with this new audience.

The goal of dividing the webinar into two parts is that you can have time to review (or work on) your companies social media engagement in between the first two sessions and then ask about your concerns and issues in the second session.

If you've wondered what Twitter, Facebook, Foursquare, Gowalla, Google+, and other services have to do with your role and responsibilities, this session is where you'll get the answers.


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BCT Courses

The New York course taking place on the 12th September 2011 is now running with a 20% discount, this is a one time offer not to be repeated!

Courses in September and November.

The BCI licensed training course is a foundation course based on the Business Continuity Institutes "Good Practice Guidelines". It covers the full business continuity lifecycle and helps prepare students to pass the Business Continuity Institutes Certificate in Business Continuity.

The course consists of four days training with the fifth day allocated to taking the exam.


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