March 7, 2013: Social Media in a Crisis: Friend or Foe?
- Published on Thursday, March 07, 2013
- Written by Web Editor
Wednesday, May 1, 2013 2:00 PM - 3:00 PM EDT
Social media has already proven to present a formidable challenge to business continuity professionals. If ignored, the risks to the security and reputation of your company can be enormous. Is there a way to integrate social media into communication strategies in a way that will turn this risky new technology into a benefit for your organization? Attend this webinar to find out how.
Recent events show that social media has the potential to magnify business impacts in disasters and crises; business continuity strategists can no longer afford to view social media as just another marketing medium. The failure to develop a comprehensive social media plan before your business suffers an unexpected event could mean the end of your reputation, your brand, and even your business. To protect your organization, you must understand how the public perspective of a crisis could affect your business and develop plans and messages to manage the social conversation before it begins.
MIR3 will join with industry experts in crisis communications and social media integration, Firestorm Solutions, to offer their insight into the intelligent use of social media in times of crisis.:
Wednesday, March 27, 2013 2:00 PM - 3:00 PM CDT
Amid all the human devastation caused when Hurricane Sandy hit the North-east United States there was a stark realization that many of the plans put in place by “Business Continuity” specialists had been unable to withstand the force of the disaster. As a result, in this vitally important economic region it was anything but business as usual in the aftermath of the storm.
As a company supporting more than 50,000 businesses across the NE of America Regus gained a unique insight into the effects of Hurricane Sandy on the local business community especially with regards to business continuity. As such Regus is going to be presenting an interesting 'lessons learned' session answering to what were the reasons for the failure of traditional BC strategies. Having 150 of their own locations affected Regus adopted a "dynamic recovery" strategy itself. Whilst affected in many areas the majority of the Regus business center network was able to keep on working - enabling its customers to carry on running their businesses and even accommodating new customers on a temporary basis. The presentation will be packed with real examples of the experiences described.