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Winter Journal

Volume 28, Issue 1

Full Contents Now Available!

Jon Seals

(TNS) — For more than 100 years, people have questioned whether taking oil and gas from the depths of the earth can cause tremors.

When an earthquake shook Austin in 1902, some thought an explosion in the oilfields of Spindletop, in southern Beaumont, might be to blame.

The 1902 earthquake was naturally occurring. But the link between human activity and earthquakes is very real and well established, said Cliff Frohlich, associate director and senior research scientist with UT's Institute for Geophysics.

"When people make the statement that it hasn't been established that humans can cause earthquakes, they're either woefully uninformed about the research by myself and hundreds of others over the last 70 years or they're trying to mislead you," he said. "That's like people saying the world is flat; that evolution hasn't been proven or that humans can't cause climate change."

...

http://www.emergencymgmt.com/disaster/Texas-Earthquakes-Linked-Oil-Gas-Development.html

KANSAS CITY, Mo. — The woman’s voice on the intercom was anguished.

“There’s a shooter in the building. Lockdown! Lockdown!”

Inside the library at Independence’s Pioneer Ridge Middle School, about 65 teachers and staff members — who knew this was all pretend but were warned it may be unnerving — assumed their positions under desks and crouched between rows of children’s books.

Someone switched off the lights as instructed. Maybe the shooter won’t see them hiding. The rest of the school stood empty.

It was part of training increasingly occurring in the nation’s schools, hospitals and other workplaces to drive home lessons, some of them controversial, on how not to become an armed intruder’s sitting duck.

...

http://www.emergencymgmt.com/training/Controversial-Lessons-Show-How-Thwart-Armed-Intruder.html

(TNS) — Ohio tops the country with the most school threats in the first half of the school year, according to a recent report by a national school-safety consultant.

From August to December 2014, Ohio had 64 reports of school threats, more than California (60), New York (46) and Texas (41).

Across the nation, school threats are up 158 percent from last year, the first year of the survey conducted by Cleveland-based National School Safety and Security Services.

Local safety experts question the company’s figures because they are based on news reports instead of police records. The local experts say that schools and media outlets tend to underreport threats.

...

http://www.emergencymgmt.com/safety/Ohio-Tops-US-Most-School-Threats-2015.html

Tuesday, 10 March 2015 00:00

Putting the Enterprise Stamp on Shadow IT

When it comes to so-called “shadow IT,” the enterprise has three basic responses. You can accept it, you can fight it, or you can ignore it.

Unfortunately, it seems that a large number of organizations are choosing option three, ignoring it, which is probably the worst approach to take because shadow IT can, in fact, become a strategic asset to the enterprise, provided it is not left to its own devices.

Ideally, the enterprise should accept shadow IT, but with conditions. With the coming of the mobile-first generation to the knowledge workforce, IT needs to recognize that enterprise data will find its way onto personal smartphones and tablets, and that the best thing to do is encourage this level of flexibility but impress upon people the need to maintain an adequate security posture.

...

http://www.itbusinessedge.com/blogs/infrastructure/putting-the-enterprise-stamp-on-shadow-it.html

NEWARK, Calif. – Tegile Systems, the leading provider of flash-driven storage arrays for databases, virtualized server and virtual desktop environments, today announced that four of its newly updated T-Series of Intelligent Flash Storage Systems swept the top spots in the upcoming DCIG 2015-16 Small and Midsized Enterprise (SME) Hybrid Storage Array Buyer’s Guide.

The DCIG 2015-16 SME Hybrid Storage Array Buyer’s Guide weighed, scored and ranked the features of 23 arrays from 10 different storage providers, including Dell, Hitachi, HP, Nimble and others.  The Tegile T3400 earned first place and the “Best in Class” designation; with the company’s T3200, T3300 and T3100 coming in second through fourth respectively, each being deemed “Excellent.” See all rankings here: http://pages.tegile.com/DCIG_2015_Hybrid_Storage_Array_Buyers_Guide_1Registration.html

This latest recognition of Tegile products in DCIG Buyer’s Guides represents a history of success that includes:
•	Top 10 finish and an “Excellent” ranking in the DCIG 2015-16 Enterprise Midrange Arrays Buyer’s Guide 
•	“Best-in-Class” ranking among hybrid storage arrays in the DCIG 2014 Hybrid Storage Array Buyer’s Guide
•	Top 5 placement in the DCIG 2013 Flash Memory Storage Array Buyer’s Guide 

Tegile is the only upstart vendor to be honored in all three guides.

“We continue to be duly impressed by not only the quality of features in Tegile’s products but also the breadth of offerings they have produced with their line of hybrid and flash storage arrays,” said Ken Clipperton, senior analyst of DCIG LLC.  “Tegile consistently achieves top marks in our comparative analyses of various solutions from vendors throughout the industry, and they are able to achieve these high scores in not just one but multiple DCIG Buyer’s Guides across various markets – a very impressive feat.”

Tegile hybrid arrays leverage flash, hard disks and the rich features of the IntelliFlash™ operating system to deliver high performance with the economics of disk storage.  With faster processors for improved performance and increased memory capacity, Tegile’s latest hybrid arrays deliver a compelling storage platform that accelerates a wide variety of workloads in the enterprise, allowing customers to choose the storage solution that is best suited for their particular environment. 

The Tegile T3100 hybrid storage array represents the entry configuration, featuring 26TB of HDD capacity with 750GB of flash capacity.  The company’s T3200 and T3300 are designed to deliver higher performance for I/O intensive workloads.  The 36TB T3200 has more than 5 percent of its total capacity in flash, while the 18TB T3300 has nearly 8 percent.  These three new models join the existing Tegile T3400, which is ideal for those looking to maximize performance while still achieving disk economics.

"We are pleased to once again have our portfolio of Intelligent Flash Arrays recognized among the top performers in DCIG’s well-regarded Buyer’s Guides—with the Top 4 solutions ranked in their latest report," said Rob Commins, vice president of marketing at Tegile.  "With the improved metrics generated by the faster processor and increased memory of our latest releases, we are able to set ourselves apart from our competition once again.  Rather than forcing companies to make do with limited product offerings, we believe that they should have flexibility of choice in fulfilling their exacting needs. Only Tegile offers a comprehensive portfolio of Intelligent Flash Arrays, which include both all-flash and hybrid models, enabling our customers to choose the storage solution that’s right for them.”

About Tegile Systems
Tegile Systems is pioneering a new generation of intelligent flash arrays that balance performance, capacity, features and price for virtual desktop and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.
Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow Tegile on Twitter @tegile.
New OneConnect Adapters Increase Server Port Density and Deliver Added Small Packet Performance, Reduced Latency and CPU Efficiency Advantages for Hyperscale Customers

 

SAN JOSE, Calif.Emulex Corporation (NYSE:ELX), a leader in network connectivity, monitoring and management, today introduced new quad-port 10Gb Ethernet (10GbE) PCI Express (PCIe) and dual-port 10GbE Open Compute Project (OCP) form factor Ethernet and Converged Network Adapters (CNAs), further increasing the breadth of its PCIe 3.0 portfolio. The Company’s new OneConnect® OCe14104 and OCm14000-OCP adapters bring industry-leading protocol offloads, small-packet performance, and server power savings that Emulex adapters are known for. When combined with the recent release of new Emulex OCe14000 10GBASE-T PCIe Ethernet and Converged Network Adapters, the Emulex OneConnect I/O connectivity portfolio provides a full range of form factors and network bandwidth for customers looking to optimise the deployment of new Web-scale applications, virtualised environments and software-defined infrastructures. Additionally, Emulex Ethernet Network Adapters were shown to have a latency advantage of up to 5:1 over Intel’s latest Ethernet adapters (X710 10GbE and XL710 40GbE adapters) in a recent Demartek Evaluation Report[1].

 

Hyperscale computing is one of the fastest-growing segments in IT today, and is characterised by data centre architectures focused on improving total cost of ownership, energy efficiency, and reducing complexity in the scalable computing space. The OCP mezzanine adapter specification enables various network connectivity configurations and was developed as an open standard by a community of engineers as part of the OCP Foundation. Emulex OCm14000-OCP adapters provided advanced capabilities for hyperscale customers such as Network Virtualisation and Virtual Extensible LAN (VXLAN), Network Virtualisation using Generic Routing Encapsulation (NVGRE), Single-Root I/O Virtualisation (SR-IOV), and protocol support for RDMA over Converged Ethernet (RoCE) or block storage (iSCSI and Fibre Channel over Ethernet) on Emulex OneConnect CNAs.

 

“One of our overriding goals as a company is to enable high performance networking for our customers, regardless of the server form factor that they have chosen,” said Shaun Walsh, senior vice president of marketing, Emulex. “Emulex’s unified architecture, when combined with enterprise capabilities such as overlay networking and high performance protocol offloads, ensures that organisations can realise predictable performance across a variety of demanding applications and workloads. These new adapters expand our addressable market, with increased bandwidth and port density, particularly for hyperscale customers.”

 

With this announcement, Emulex has also made available a major, new 10.4 software release to the market, providing the following key capabilities:

  • Telco Network Functions Virtualisation (NFV): Linux Poll Mode Driver (PMD) for Data Plane Development Kit (DPDK) support, providing telecom equipment manufacturers and telecom operators with an optimised solution to reduce cost and scale operations by transitioning to open server platforms
  • RSS with VMware NetQueue: Support for receive side scaling (RSS), a network driver technology that enables the efficient distribution of incoming TCP traffic across multiple cores in multi-core processor systems, particularly in software-defined networking (SDN) environments, makes it possible to support higher network traffic loads than would be possible on a single core. This new capability joins current RSS and vRSS support for Microsoft Windows Server VMQ and Dynamic VMQ environments.
  • SDN Offload support for RHEL 7.x and SLES 12: Hardware offload support of VXLAN for the latest releases of Red Hat Enterprise Linux (RHEL) and Novel SUSE Linux Enterprise Server (SLES), preserving precious server resources for application workloads.
  • Expanded RoCE support: The 10.4 release includes tech previews of iSCSI Extensions for RDMA (iSER) and Linux Network File System (NFS) over RoCE on the latest versions of RHEL. In addition, Quantised Congestion Notification (QCN) support, to manage network congestion while running RoCE, has been added.

[1] Demartek Emulex OCe14102 10GbE and OCe14401 40GbE Adapter Comparison with Intel X710 10GbE and XL710 40GbE Adapters Evaluation Report, February 2015

Follow Emulex on Twitter.

About Emulex
Emulex provides connectivity, monitoring and management solutions for high-performance networks, delivering provisioning, end-to-end application visibility, optimisation and acceleration for the next generation of software-defined, telco and Web-scale data centres. The Company’s I/O connectivity portfolio, which has been designed into server and storage solutions from leading OEMs and ODMs worldwide, enables organisations to manage bandwidth, latency, security and virtualisation. The Emulex network visibility portfolio enables global organisations to monitor and improve application and network performance management. Emulex is headquartered in Costa Mesa, Calif. For more information about Emulex (NYSE:ELX) please visit http://www.emulex.com/.

Tuesday, 10 March 2015 00:00

BCM 2000: Essentials of BCM Series

Implementing ISO 22301, 22313,
22320, 22398, 27031, 31000, 1901 & 17022
Includes BCI's 2013 Good Practice Guidelines 
Looking for a course that is based on international standards?
 
Looking for templates and examples on how to develop a Business Continuity Management System that meets the requirements of the standards? 
 
Do you like to have fun (and maybe even laugh out loud!) when you learn?
Then BCM 2000: Essentials of Business Continuity Management is the course for you!  Download the Brochure 

Course Description 
BCM 2000: Essentials of Business Continuity Management provides you with knowledge to develop a standards-based, auditable, and actionable business continuity program for your organization.
This course is the critical starting point to developing a program that can be certified ISO 22301. It is comprised of 10 individual modules that can be taken as a series or in combination over time.

Essentials of Business Continuity Management provides the foundation necessary for new or current professionals interested in either developing a career in Business Continuity Management, seeking certification, or for those professionals responsible for developing a business continuity program for their organization.

It is designed to expose the participant to all aspects of a holistic BCM program and to be a solid "how to"guide for building a business continuity program for all types of organizations.


Student activities are included throughout the course and are designed as knowledge checks to reinforce lesson materials and to provide attendees with hands-on activities that will enable them to become familiar with and apply these principles in their jobs.

Delivery Structure
Essentials of BCM is offered as an elearning course that includes the following elements: Download the Brochure
  • Voice over ppts teaching online
  • pdf's of the course book
  • Templates of how to implement the requirements of the standards (sample policies, reports, etc.)
  • Multi-media that is relevant & fun!
  • BCI's 2013 Good Practice Guidelines 
  • Case study
  • Open for Business Toolkit
  • Course review activities to evaluate for comprehension
  • Practice exam questions (for DRII's Qualifying Exam)
  • Online essay for CEU credit  
  • Email access to a qualified expert for questions
  • Online ISO 22301 Lead Implementer Certification Exam included in course fee 
Certification Requirements
Successful completion of the BCM 2000 series with a passing grade on the online CORS in BCM exam completes the educational component for certification as a Certified Organizational Resilience Specialist (CORS) in BCM / ISO 22301 Lead Implementer.

null
Holders of the CORS certification are entitled to apply for statutory membership with the BCI at the AMBCI or MBCI level, subject to evidence of required experience.
With ISO 22301 as an international standard allowing companies to demonstrate their ability to cope with major threats; as well as provide a management systems approach to business continuity management, this course provides you with what you need todevelop a program that complies with these certification standards.

Register Here

And if you have questions, don't hesitate to call or send an email.
Sincerely,
Lynnda Nelson, President
The International Consortium for Organizational Resilience
Education@theicor.org
866.765.8321 US/Canada  +1630.705.0910 International Calls
BCM 2000: Essentials of Business Continuity Management Series
BCM 2011: Business Continuity Program Development
BCM 2021: The Business Impact Analysis
BCM 2022: The Risk Assessment
BCM 2023: Developing Strategies / Options to Protect the Organization
BCM 2031: Plan Design, Program Structure, & Required Documentation
BCM 2032: Incident Response, Management & Communication
BCM 2033: Business Continuity & Recovery Plans
BCM 2035: Writing the ICT Continuity / IT DR Plan
BCM 2041: Awareness, Training, Testing & Exercising
BCM 2042: Program Evaluation, Improvement & Audit
BCM 2011:  BCM Program Development 
In order to develop a Business Continuity Management System, it is important to understand the requirements of management systems, the core concepts of business continuity, and how to determine the scope of the program, develop policy, and the requirements for leadership and governance. BCM 2011 provides an overview of each of these topics as the foundation for developing and managing the BCMS.

BCM 2021:  The Business Impact Analysis
The BIA process is covered from beginning to end with a focus on the identification of the organization's key products and services and the critical activities and resources that support them.  Examples of BIA data gathering questions, methodology, analysis and reporting provided. 

BCM 2022: The Risk Assessment
Using the ISO 31000 standard on Risk Management as its basis, this course describes the process of conducting a risk assessment and analyzing the results to mitigate risks.  From risk identification, risk description, risk analysis, risk evaluation, risk communication, and risk reporting, this course covers the entire risk assessment process using an enterprise risk management approach.   A key requirement of the standards is the identification of the organization's risk appetite or acceptance and this course provides the methodology for this identification. In addition, BCM 2022 includes a review of different quantitative and qualitative methods for analyzing risk.

BCM 2023:  Developing Strategies / Options to Protect the Organization
This course introduces the student to the challenges of selecting the appropriate strategies / options
for the continuity and recovery of business processes, critical functions, operations and the supporting information technologies within the specified recovery time objective.  Building on the information gathered during the BIA and risk assessment, BCM 2023 explores how to evaluate the different strategies necessary for mitigating risk, continuing operations when possible, and recovering operations if interrupted. BCM 2023 reviews strategies for people, property, assets, technology and information, reputation, suppliers, and financial viability.

BCM 2031:  Plan Design, Program Structure & Required Documentation
In order to develop the actual plan documents the organization will need to decide on the approach, methodology and the plan document structure. BCM 2031 outlines the necessary roles and responsibilities of the members of the organization, the key elements that must be included in every plan type, and how to meet the requirements for managing documentation.

BCM 2032:  Incident Response, Management & Communications
Implementing procedures for responding to an incident of any kind, managing the incident, and ensuring successful communication with all interested parties before, during and after the incident is an essential requirement for all business continuity programs. BCM 2032 also ties to the requirements of ISO 22320 on Incident Management and PAS 200 on Crisis Management & Communications.  The objective of BCM 2032 is to develop and implement procedures for response to and stabilization of the situation following an incident or event, including establishing and managing an Emergency Operations Center and local command centers during the crisis.

BCM 2033:  Business Continuity & Recovery Plans
All of the procedures developed as part of strategy development need to be documented in the business continuity and recovery plan. BCM 2033 reviews the requirements for business continuity plans and how to document procedures according to ISO 22301.

BCM 2034:  ICT Continuity / IT DR Plans & Procedures 
The focus of the ICT Continuity and the IT Disaster Recovery Plan is on the IT infrastructure that supports the business operations and ensuring that the plan in place protects the key infrastructure of
the organization. ISO 27031 on ICT Continuity outlines the methodology for ensuring that the ICT infrastructure supports the BCM infrastructure to ensure that there are no unsupported critical processes and the RTOs can be met. BCM 2034 reviews the guidelines for ICT continuity under ISO 27031, ISO 27001, and NIST 800-34.

BCM 2041:  Awareness, Training, Testing & Exercising 
Building a BCMS culture is an essential component of ensuring a successful program. Determining competence of all parties involved in the business continuity management system and increasing competence through awareness, training, testing, and exercising is a key component of this process and is vital to the success of the BCMS. BCM 2041 also aligns to the guidance of ISO 22398 for developing exercise programs. 

BCM 2042: Program Evaluation, Improvement & Audit 
It is impossible to keep the BCM program current and actionable or to move to a management system without monitoring, measuring, analyzing, and evaluating the BCMS. BCM 2042 explores the requirements for internal audit and management review of the BCMS. Also included are the requirements for writing the audit report based on ISO 19011 and ISO 17022. 
If you would like to submit an article or presentation for a future ICORrespondence Newsletter submit it to Lynnda@theicor.org.
 
Sincerely,
 
Lynnda Nelson, President
The International Consortium for Organizational Resilience
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Supports Company’s Vision of Finding Longer Life, Greater Value in Used IT

COLUMBUS, Ohio – Sage Sustainable Electronics announced today the opening of its Repurposing Center in Reno, Nevada. The facility complements Sage’s flagship Repurposing Center in Columbus that opened in early January.

“Sage is changing what companies can expect when they retire technology,” said President Jill Vaské. “We work with businesses of every size to find new life and greater value for their old IT equipment. And we guarantee their confidential information is safe in the process.”

“The typical electronics disposition (ITAD) company literally shreds a large percentage of everything they receive,” according to Sage CEO Robert Houghton. “They call it recycling, but it’s really a wasted opportunity.”  

“The gains from reusing more and recycling less go right back to the customer,” Houghton said. When recycling is necessary, Sage relies on its strategic partner, Hugo Neu Recycling, a best-in-class, e-Stewards certified electronics recycler.

The Reno facility will serve businesses throughout the western states. “Our Reno location is particularly advantageous for California companies because logistics costs will be more than offset by the savings in sales taxes,” Vaské stated. Sage accepts all types of technology for repurposing, including computers, phones and tablets, and data center equipment – in short, everything managed by a typical corporate IT department.

Sage suggests that companies in the process of replacing old IT equipment track their “Reusable Yield”—the percentage of total retirements that go to reuse versus recycling. “A five year old laptop may only be worth $100,” said Houghton. “But the value of the raw materials recovered by recycling would be less than $5,” he noted. “Reusable Yield is the metric that best predicts the financial and sustainability results from your asset disposition process.”

The Reno facility will be followed closely by a new Repurposing Center in Baltimore, Maryland early in the second quarter. The company plans additional centers during the second half of 2015.


About Sage Sustainable Electronics

Sage works with companies nationwide to conveniently and professionally transition their used electronics for further use by themselves or others, and as a last and final resort, recycling.

SIOS software delivers high availability for Siebel Gateway Server and file server applications

SAN MATEO, Calif. SIOS Technology Corp. (www.us.sios.com), maker of SAN and #SANLess clustering software products, today announced that Spirent is using SIOS DataKeeper Cluster Edition to protect its business critical applications in the Amazon EC2 cloud. Because the SIOS software is integrated with Microsoft Windows Server Failover Clustering (WSFC), it did not add complexity and was easy for Spirent IT staff to deploy.

Spirent is a global leader in communications test and measurement with 20 locations in 15 countries worldwide. The company develops innovative hardware and software solutions and test methodologies for the communications industry. The Spirent IT department is continuously looking for ways to improve efficiency and maintain the highest quality of service to customers. They recognized that moving their operations to the Amazon cloud would provide a variety of benefits. “We saw an opportunity to gain significant flexibility, scalability, and efficiency by moving to the Amazon EC2 cloud,” said Sohamn Chatterjee, senior business systems architect, Spirent Communications. “This move lets us grow quickly and apply additional IT resources as our needs change.”

For the move to the cloud to be successful, Spirent IT staff needed to provide high availability for its Siebel Gateway Server and File Server application environments. “We could not move important applications to the cloud until we were sure that we would not be putting them at risk for downtime or data loss,” said Chatterjee. “The traditional shared storage clusters that we would have used in a physical environment require shared storage, which is not available in EC2.”

Spirent chose SIOS DataKeeper Cluster Edition to protect its business critical applications. They built two-node clusters in the cloud using standard WSFC and adding SIOS DataKeeper Cluster Edition software as an ingredient. The SIOS software uses efficient, real-time replication to synchronize storage between instances in different Availability Zones, making them appear to WSFC as a SAN.

"We were able to configure the clusters just as we would in a WSFC environment so we did not need specialized skills or a SAN administrator," said Chatterjee. "The SIOS software enabled us to implement our move to the cloud efficiently."

The SIOS software provided the protection Spirent needed to move its important applications to the cloud. Since their cluster deployment, they have not experienced any downtime or data loss in their Siebel or File Server environments. They have also found the SIOS SANLess clusters make failover/failback testing fast and easy. "We are very pleased with the SIOS software and the protection our SIOS SANLess clusters provide for both our Siebel Gateway Server and File Server application environments in the Amazon EC2 cloud," said Chatterjee.

“An essential ingredient in any cluster solution, SIOS SAN and SANLess clustering software provides the flexibility to build clusters to protect any choice of Windows or Linux environment and any configuration (or combination) of physical, virtual and cloud (public, private, and hybrid) storage, without sacrificing performance or availability,” said Jerry Melnick, COO of SIOS Technology.  “We are very impressed with Spirent’s innovative use case with two node clusters in the cloud.”

 

About SIOS Technology Corp.

SIOS Technology Corp. makes SAN and #SANLess software solutions that make clusters easy to use and easy to own.An essential part of any cluster solution, SIOS SAN and #SANLess software provides the flexibility to build Clusters Your Way to protect your choice of Windows or Linux environment in any configuration (or combination) of physical, virtual and cloud (public, private, and hybrid) without sacrificing performance or availability. The unique SIOS #SANLess clustering solution allows you to configure clusters with local storage, eliminating both the cost and the single-point-of-failure risk of traditional shared (SAN) storage.

Founded in 1999, SIOS Technology Corp. (www.us.sios.com) is headquartered in San Mateo, California, and has offices throughout the United States, United Kingdom and Japan.

Tuesday, 10 March 2015 00:00

CRM Partners enters the United Kingdom

Expansion in UK market builds on successes in German & the Dutch markets

 

BARNEVELD CRM Partners, a specialist in customer engagement and implementing the Microsoft Dynamics CRM platform, is expanding into the United Kingdom. This expansion is a major step forward in the company's international growth strategy. By entering the UK market, CRM Partners can expand its services, and better serve its current customers which operate internationally. The customer engagement specialist has already been serving a number of leading customers in the UK from its head office in the Netherlands, including Kverneland Group, a leading international company developing, producing and distributing agricultural machinery and services.

 

Strong agricultural focus
Two key reasons for expanding into the United Kingdom are to tap into the growth potential of CRM in the agricultural sector and a request from Microsoft to enter this market. CRM Partners has a specific focus on three sectors: agriculture, finance and membership organisations (e.g. trade unions, industry associations, charities). Organisations in these sectors are given access to a wide range of services, solutions and knowledge via unique labs. In the Netherlands and Germany, CRM Partners has already earned its spurs with this specific sector approach. Four years ago, CRM Partners took its first international steps by entering the German market. The German agricultural sector has a major influence on the world economy and offers many opportunities in the area of CRM for agriculture.

 

Emiel Putman, Managing Partner at CRM Partners: "The concepts behind customer relationship management are becoming increasingly popular throughout Europe. After all, personal contact and engagement with your target group is a key success factor, and CRM is the motor in this. For a long time now it has been more than just a digital rolodex - it is truly a solution and philosophy which stimulates engagement with the target group. This is a global trend and it is notable that each country is at a different stage of maturity in this respect. The British market offers plenty of opportunities."