Communicating to Preserve Your Reputation
Understanding the elements of communicating during a crisis or incident is an essential planning component for every organization.
This course provides valuable information on how to protect an organization's reputation, the role of the spokesperson(s), message development, how to write the communications plan, and includes a crisis communication plan template.
An organization in crisis faces many grave threats. Employees can be in physical danger. Buildings can fall. Customers can be lost. But the most serious threat is and always will be the threat to the organization's most important asset - its reputation.
Participants will be evaluated on their participation in the class exercises as well as graded formally on a case study short answer evaluation the last day of class. Successful completion of the course results in an ANSI accredited certificate as a Crisis Communication Planner. If seeking ICOR certification, this course can be used to support certification as a Crisis Management & Communication Professional.
Those who work in public relations, communications, and those responsible for planning communications before, during, and after an incident.
TakeawaysStudents will take away a detailed, first-rate, fill-in-the-blanks crisis communications plan and the knowledge to fill in the blanks. They will also be given a detailed checklist for evaluating communications performance.
Course Outline / Competency Area
The concept of reputation and its vulnerabilities is essential to crisis communications planning. We'll examine the value of preserving an organization's reputation then examine how reputations are strengthened and weakened.
2 The Spokesperson's Role in a Crisis
The spokesperson is the person who runs into the "burning building" as everyone else is running out. To manage that person, you must first understand the importance of media training for a spokesperson as you learn the attributes of a spokesperson.
3 Message Development
Developing the right message for the right audience at the right time is as much an art as a science. We'll prepare you for the science part. In the practical exercises, you'll develop the art. You'll learn how to construct strong, common-sense, provable messages that you can deliver and defend.
4 The Crisis Communications Team
The Crisis Communications Team executes the plan, but the members are often unwilling, untrained or otherwise unprepared to accomplish their vital tasks. We'll discuss the membership of the team and the individual roles of each member.
5 Writing the Crisis Communications Plan
The second day of the class will be spent on the details of construction of a crisis communications plan. We'll list the essential elements that should be included in a crisis communications plan and show you the specific questions you must ask and documents you must examine to construct a plan. We will identify in great detail what to do and what to avoid when responding to a crisis event. Last, we will discuss how to assess communications performance before, during and after a communication crisis.
Download Full ICOR Course Catalog
February 22-23, 2017: Toronto, Ontario Canada
March 20-21, 2017: Manila, Philippines
May 16-17, 2017: Chicago, IL
August 21-22, 2017: Chicago, IL
October 5-6, 2017: Boston, MA
The ICOR Difference
Recognized globally for its vendor-neutral, standards-based education programs, ICOR's certification competency areas align to specific jobs or job areas in the business continuity and continuity of operations workplace.
ICOR courses meet your learning style. Take the full course or as
individual competency areas. Learn from an instructor or on your own via elearning or self-study course books. Interactive activity-based curriculum.
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Annual SOC1 & SOC2 audits conducted in all DataBank data centers affirm the highest operational standards
DALLAS, Texas – DataBank, Ltd., a leading custom data center, managed services and cloud provider headquartered in Dallas, announced the completion of all annual SSAE-16 (Statement on Standards for Attestation Engagement) audit examinations for all data center locations in the company's national footprint, which includes Minnesota, Texas, and Kansas.
All facilities completed both SOC1 Type 2 and SOC2 Type 2 audits. By engaging in the SSAE 16 audit process, DataBank ensures customers receive a move-in-ready, reliable and secure environment. The provided controls within the standard confirm that DataBank adheres to some of the strictest requirements in the industry for infrastructure reliability and site security. In addition, the report also helps DataBank's clients manage their IT controls, which improves their overall business performance.
"These audits provide an important validation for clientele in all our facilities," said Kevin Ooley, CFO and EVP of DataBank. "The process provides independent confirmation that we build, maintain and operate all locations at the highest levels in the industry."
The examinations were performed by a full-service audit and consulting firm that specializes in integrated compliance solutions, including conducting SOC 1 and SOC 2 examinations. SSAE -16, developed by the American Institute of Certified Public Accountants ("AICPA"), is the most widely recognized authoritative guidance that provides service organizations a uniform method for disclosing independently assessed information about the design and operation of internal controls related to their services. Companies who complete annual examinations are able to demonstrate a substantially higher level of assurance and operationally visibility than those companies who do not. The Service Auditors' Report issued with an unqualified opinion, demonstrates that DataBank's control activities were effectively designed and in operation throughout the reporting period.
To learn more about DataBank, the company facilities, compliance standards, and the company's complete suite of service solutions, please visit the corporate website at www.databank.com.
DataBank is a leading provider of enterprise-class business solutions for Data Center, Managed Services, and Cloud. DataBank provides customers with 100% uptime availability of all their critical data, applications, and deployed infrastructure in top-tier data center environments with highly available robust connectivity. All deployments are custom-tailored to effectively manage risk, improve technology performance, and allow clients to focus on their own core business objectives. DataBank is backed by investment firm Digital Bridge (www.digitalbridgellc.com) which has amassed a communications infrastructure business portfolio that includes ExteNet Systems, Vertical Bridge, Andean Tower Partners, Mexico Tower Partners, and Q Towers International and has raised over $4 billion of debt and equity capital. For more information on DataBank locations and services, please visit www.databank.com or call 1(800) 840-7533.
Continuum Releases Case Study on Karpel Solutions' Transition to Fully-Managed Continuity247 BDR Platform
BOSTON – Continuum®, the only channel-exclusive IT management platform company, released a case study on Karpel Solutions, a managed services provider (MSP) that focuses on its clients' strategic goals through cost effective technology. In 2012, Karpel deployed Vault, the platform that marked Continuum's entry into the disaster recovery market, but has since transitioned its clients to Continuity247®, Continuum's fully-managed backup and disaster recovery (BDR) platform. Karpel started as a software development firm in 1985, but today serves as an MSP delivering business and government solutions to companies in the greater St. Louis metro area. Karpel has been providing IT services for 10 years and manages 1,800 end users across approximately 50 clients.
"The increased efficiency is far better with Continuity247, compared to other BDR solutions," said Frank Roberts, Director of Network Services at Karpel Solutions. "Specifically, the time it takes to restore a client's file system is faster – which is very valuable because our clients rely on being back in business as quickly as possible."
Continuity247 is a powerful, fully-managed BDR platform that comes complete with hands-on support from Continuum's more than 700 Network Operations Center (NOC) technicians, resolving thousands of alerts, 24x7x365, which enables Karpel to deliver robust and scalable business continuity services to its growing client base.
"Being able to utilize the NOC and its talent is a big win for us," said Tony Morris, Vice President of Karpel Solutions. "On top of the full support they provide, they also take care of the day-to-day monitoring so we don't have to babysit every backup. We've also been able to leverage Continuum's Tech Advantage when we have a lot of time-consuming tasks we need to get done, but just don't have the horsepower to do so. Overall, it's reassuring to know that Continuum is not just supporting our backups, but our business as a whole."
With Tech Advantage, certified network operations engineers and technicians are able to perform more than 85 server, desktop and custom projects, including Active Directory deployment, Exchange cross forest migration, VMware setup and more. For more information, visit: https://www.continuum.net/products/tech-advantage.
Karpel values Continuity247's features including 24x7x365 technical support, customizable retention points and verification of backups. With Continuum's IT management platform, Karpel appreciates the ease of having all technology within a single pane of glass.
For more information on Continuity247, visit: www.continuum.net/continuity247.
For more information on the case study, "Karpel Solutions Provides Robust Business Continuity Services Using Continuum's Fully-Managed Continuity247 Platform," visit:
Karpel Solutions is a managed services provider (MSP) that focuses on its clients' strategic goals through the application of current and cost effective technology. For more than two decades Karpel Solutions has been providing technology solutions to businesses, government departments and the legal industry. Offering IT services and support, custom software development and criminal case management software, Karpel has become known as one of the Saint Louis area's most trustworthy and experienced technology providers. For more information, please visit www.karpel.com.
Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum's SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients' IT infrastructure from a single pane of glass, all backed by an industry-leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors more than 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting more than 250,000 servers worldwide with Continuum's R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit https://www.continuum.net/ or https://www.r1soft.com/ and follow on LinkedIn and Twitter @FollowContinuum.
MHA would like to wish a happy and joyous holiday season to everyone. We know that this week people have varied levels of work and activities surrounding the holidays and year-end preparations. Here in the Phoenix, Arizona area, traffic is significantly lighter in spite of all the holiday visitors. This results in a much more relaxing commute that makes the week prior to Christmas Day somewhat less stressful!
This week, rather than focusing on organizational readiness, we will reflect on some ideas and thoughts for keeping ourselves, and our loved ones, safe through the entire season. As we have recently discussed, people are our most important resource, and that is most surely the case this week.
The Asia-Pacific data center market is extremely diverse, and regional and country-level differentiation is one of its defining characteristics. Today, as more and more American and European data center and cloud providers and their customers are looking east, it is important to be aware of several nuances that define the competitive landscape and put the various outlooks for specific markets into context.
First, let’s identify the region’s sub-markets. Singapore, Australia, Hong Kong and Japan are properly considered mature markets, and this distinguishes them from other Asia-Pacific markets that are still emerging. It is also interesting that Singapore and Hong Kong are really just single-city markets, while Australia and Japan are each home to multiple markets of meaningful sizes. The area can also be thought of in terms of sub-regions. There is Southeast Asia, ANZ (Australia and New Zealand), South Asia, and East Asia, while China, Japan, and Korea all exhibit characteristics that make them perhaps best understood as standalone markets.