Spring World 2015

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Winter Journal

Volume 28, Issue 1

Full Contents Now Available!

Jon Seals

Secure File Sharing Leader Offers Services In Over 130 Countries

CAMPBELL, Calif. – Soonr, a leading provider of secure file sharing and collaboration services for business, today announced over 120% year-over-year growth in international markets. Underscoring the success of the company’s international expansion strategy, Soonr has seen dramatic growth throughout its international regions as the company expands its partner ecosystem in North America, EMEA and Asia Pacific.

“With a growing network of service providers, distributors and VARs throughout our international markets, Soonr continues to see accelerated international growth,” said Ahmet Tuncay, CEO, Soonr. “Combining leading edge mobile collaboration capabilities with enterprise grade geo-redundant datacenters in North America, Europe and Asia Pacific, Soonr delivers the exceptional value regional partners need to offer the best file sharing and collaboration service to its customers.”

Notable developments this year:

  • International growth of 120% year-over-year, including significant revenue achievements in the U.K., Germany, Sweden, Netherlands and Denmark
  • Expansion of dedicated, geo-redundant data centers which includes operations in the U.S., Canada, Denmark and Australia
  • The addition of Storage Guardian as a strategic Canadian partner
  • The addition of Manage Protect as a strategic Soonr distributor for the Australian and New Zealand markets

“After an extensive analysis of enterprise grade file sharing and collaboration services, Soonr was selected to be our strategic partner in the Australia and New Zealand markets,” said Andrew Johnson, CEO, Manage Protect. “Not only do we distribute the Soonr service, we also use it in-house for our own secure file sharing and collaboration solution."

“Soonr’s strength in mobile collaboration together with its regional datacenters offer a jurisdictional advantage over competitors in the secure file sharing and collaboration space,” said 451 Research Director Alan Pelz-Sharpe. ”To help ensure regional privacy, the data not only resides in the local region, but the transmission of such data also remains local.”

For international cloud service providers, VARs, solution providers and systems integrators, the Soonr Success™ Partner Program provides a proven method to take advantage of the rapid growth of cloud services and use of mobile devices for productivity. The award winning partner program offers a comprehensive set of sales and marketing support and the ability to ramp quickly. For more information, please visit: http://www.soonr.com/partners.

About Soonr

Embraced by users and endorsed by IT, more than 150,000 businesses trust Soonr for their secure file sharing and collaboration needs. Soonr Workplace empowers mobile teams and organizations to do business faster from any device anywhere. We deliver our services through a worldwide network of cloud service providers, VARs, solution providers, and system integrators. Founded in 2005 and headquartered in Silicon Valley, we are privately-held and backed by major investors. Go to www.soonr.com and start your free trial today.

PITTSBURGH - Avere Systems, a leading provider of hybrid cloud storage solutions, today announced that The Mill, an innovator in the field of visual effects, has deployed Avere FXT Series Edge Filers to improve its render workflow.

The Mill creates moving image content, design and digital projects for the advertising, games and music industries and requires a high-performance infrastructure with fast turnaround times.

Jonathan Brazier, group systems manager for The Mill explained, "Rather than working on a single project for 12-18 months, we're producing commercials on a weekly basis. So a render process that is effective is essential to our workflow." He added, "The complexity of our work is always increasing and The Mill was looking for a cost effective product that would enable us to keep pace with the ever changing needs of our clients."

The solution the company chose was an Avere FXT Edge Filer cluster. "The installation process was extremely straightforward," says Brazier, "we had the cluster installed and running within a few hours and with very little disruption to our render farm. It's proven great value for money compared to the other options that are available." With the help of Avere, The Mill can continue to deliver the quality of work its clients expect.

"Offering a solution to accelerate mission-critical storage dependent workloads without requiring a massive reengineering effort is a key advantage of Avere and a significant benefit for companies like The Mill," said Ron Bianchini, CEO, Avere Systems.

About The Mill
The Mill has been producing high quality visual effects content, digital projects and design imagery for the advertising, games and music industries for over 24 years. Priding itself on forming partnerships built on creative excellence and cutting-edge technologies, offering a world-class creative team. The Mill collaborates with the world's best advertising agencies, groundbreaking directors, creative firms and visionary brands. 

At the centre of The Mill is a creative culture of talented artists made up from multi-national and home grown backgrounds encouraging and nurturing innovation, flexibility and diverse ideas. This enables The Mill to offer world leading visual effects and creative solutions across their studios in London, New York, Los Angeles and Chicago.

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards including Cannes Grand Prix and Gold Lions, an array of D&AD Awards including the only VFX Studio on the D&AD's 50th to be named most awarded and recognized for Pencil wins, APA's, British Arrows, AICP's, CLIOS and VES Statues.

About Avere Systems
Avere is radically changing the economics of data storage. Avere's hybrid cloud solutions give companies - for the first time - the ability to put an end to the rising cost and complexity of data storage by allowing customers the freedom to store files anywhere in the cloud or on premises without sacrificing the performance, availability or security of their data. Based in Pittsburgh, Avere is led by veterans and thought leaders in the data storage industry and is backed by investors Lightspeed Venture Partners, Menlo Ventures, Norwest Venture Partners and Tenaya Capital.  For more information, visit www.averesystems.com.

NEWARK, Calif. – Tegile Systems, the leading provider of flash-driven storage arrays for databases, virtualized server and virtual desktop environments, today announced that Mizuno USA, a manufacturer of premium, high-performance sporting goods, including select equipment, apparel, and footwear, has implemented Tegile’s hybrid storage architecture to manage and protect its information assets. 

Mizuno USA, the Atlanta area-based subsidiary of Mizuno Corporation Inc., is a global leader in sporting goods industry. In the Americas region, the brand focuses on multiple sports categories, including running, baseball, softball, volleyball, soccer and golf. Building a strong business with year-over-year growth for the past decade, Mizuno USA was challenged to find a storage system that could address data growth, included multi-protocol flexibility, and support business continuity across two data centers.

Before selecting Tegile hybrid arrays with their IntelliFlash™ architecture, Mizuno USA evaluated other storage systems that appeared to make sense from a price and performance perspective. However, these alternatives required added cost and complexity when including multi-protocol capabilities. Tegile’s hybrid approach provides flash memory to accelerate performance for heavy transaction workloads and seasonal business spikes, while large-capacity hard disk drives (HDDs) effectively accommodate a growing amount of large product image files and historical content currently maintained online.

“Tegile provides us the perfect storage platform to address these collaborative applications,” said Keith Neely, VP of Customer Support and IT, Mizuno USA. “As we evaluated our options for a next-generation storage system, the Tegile IntelliFlash architecture really impressed us with its intelligence to automate storage management tasks and provide a hybrid storage solution for accelerated performance and capacity scalability.”

Tegile’s system also delivered data protection that goes the distance, with deduplication and compression to conserve storage capacity and achieve faster transfers to a remote site, generating additional savings from reduced network bandwidth requirements. Prior to the Tegile implementation, full backups had grown beyond the backup window, but now Mizuno USA is able to execute full backups once a month, synthetic backups on weekends, and incremental backups every night – which complete in less than an hour on the arrays. As the Mizuno USA IT team prepares to transition to a new data center in late 2014, Tegile’s efficient SAN replication will be used to test target devices and selectively move data sets and volumes.

“Our backup and deduplication efficiencies keep improving over time, and we can tell each volume what kind of compression to use for even greater capacity optimization,” said Neely. “Tegile provides us the network connection flexibility to run multiple file system protocols and multiple SAN protocols for a true future-proof storage solution. This has real business value for Mizuno USA as we can now use the same storage longer without upgrades or replacement for an attractive ROI.” 

“Mizuno USA has been a pleasure to work with and, like all Tegile customers, are truly the best evangelists for our new generation of flash-based hybrid storage arrays,” said Rob Commins, vice president of marketing at Tegile. “A small Technical Services staff manages all servers, workstations, storage, networks and applications across three data centers in this fast, growing company, so we’re thrilled Tegile arrays delivered the best possible efficiency, reliability, automation and performance on the market.”

About Tegile Systems
Tegile Systems is pioneering a new generation of flash-driven enterprise storage arrays that balance performance, capacity, features and price for virtualization, file services and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.

Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of server virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow Tegile on Twitter @tegile.

Legend Rewards program includes entire Legend Brands family

 

Burlington, Wash. – Chemspec customers can now earn Legend Rewards for all their Chemspec purchases in addition to rewards for Dri-Eaz, ProRestore and Sapphire Scientific products.

Starting June 1, each Chemspec case (four one-gallon bottles) includes 400 points in Legend Rewards certificates, and 50-pound pails earn 500 points. The program applies to all Chemspec chemicals.

Legend Rewards can be redeemed for electronics, sports equipment, gifts and travel, and much more – the catalog literally contains millions of items, including name brand tools and supplies customers use in their businesses – some for less than 1000 points. Many business owners use Legend Rewards items to recognize exemplary employees.

Customers can also redeem points for select Legend Brands equipment and supplies, further extending the value of this program.

The point values for Legend Brands products, as well as the complete Legend Rewards catalog, are online at www.LegendRewards.com.

When customers first register for the program, they receive 1000 bonus rewards points. Rewards can be accumulated and redeemed any time.

Originally launched in 2009, the Legend Rewards program by May 2014 had grown to include over 8000 participants and more than 75 million points redeemed.

About Legend Brands
Legend Brands combines over 185 years of experience in providing equipment, accessories and chemicals for professional cleaning, facility maintenance, portable environmental control, and water and fire damage restoration and remediation. Legend Brands continually develops new solutions for the restoration and maintenance of healthier indoor environments.

Facebook and Twitter are already used to disseminate information about breakdowns and crises. Public service organisations have begun to use them to as part of their PR strategy for good crisis management.  Now there’s a move to use social networks, Twitter in particular, for communication in the opposite direction. In the UK, the London Fire Brigade announced Twitter as an acceptable channel for reporting fires.  This is a bold move as well as a potentially lifesaving one. It’s bold because it opens up the challenge of sorting out relevant messages from irrelevant ones that could include hoaxes. Is there a companion solution to separate the grain from the chaff?

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http://www.opscentre.com.au/blog/crisis-management-and-the-growing-role-of-social-media/

Those dire warnings that worldwide warming was having an incendiary effect on hurricanes and that ever-more powerful, deadly, and costly tropical storms were inevitable were part of the legacy of Katrina's almost unimaginable devastation.

But what followed was shocking for other reasons: After that 2005 season, not a single major hurricane struck U.S. shores, constituting a period of record quiet. Technically, Sandy, as bad as it was, was not a hurricane at landfall.

If forecasters can be believed — and last year they whiffed badly — this could be yet another relatively tranquil season in the Atlantic basin, which includes the Caribbean Sea and Gulf of Mexico.

...

http://www.emergencymgmt.com/disaster/Future-Hurricanes-10-Trillion-Question.html

In Washington, D.C., officials tried, but were nearly helpless in stopping the deterioration of the Lincoln Memorial. Rather than address the damage with costly repairs, they instead traced the concern back to a root cause. Deterioration was caused by the high powered hoses needed to clean the building—which were necessary because the building was an attractive home for birds. Birds were drawn to a very dense population of insects, which were attracted to the bright lights of the memorial.

So how do you stop the Lincoln Memorial from deteriorating? You dim the lights.

The root cause methodology provides clarity by identifying and evaluating the origin of the risk rather than the symptoms. Unveiling the triggers behind high level risk and loss events point to the foundation of where an organization is vulnerable.

Uncovering, identifying and linking risk back to the root causes from which they stem allows organizations to gather meaningful feedback, and move forward with accurate, targeted mitigation plans.

...

http://www.riskmanagementmonitor.com/rims-risk-maturity-model-root-cause-discipline/

PC World — When a eBay suffered a massive data breach a few weeks ago, most of the attention revolved around the compromise of passwords and the vulnerabilities in the sites security. While those are legitimate concerns, they obscure the most glaringly weak link in the security chain: people.

Indeed, it was not a sophisticated exploit that facilitated the eBay breach, but an old-fashioned con. Its been determined that as many as 100 eBay employees were likely victims of a social engineering scheme: an attack where the perpetrators arm themselves with enough information to pass themselves off as a known and trusted individual or organization and convince the victim to reveal valuable personal informationin the case of the eBay employees, their logins.

Thats actually not surprising. When I recently asked a number of security experts to weigh in on innovative new attacks we should look out for, I was told the most concerning trend couldnt be remedied by patching and updating applications or thwarted by your security software.

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http://www.cio.com/article/753918/What_Data_Breaches_Teach_Us_About_the_Future_of_Malware_Your_Own_Data_Could_Dupe_You

In light of the mass shooting near the University of California at Santa Barbara on May 23, officials from local colleges in New York said Tuesday that they consider themselves prepared for such an event, should it ever arise.

"If the unforeseen happens, we want to be prepared to ensure the safety of our students, maintain the security of our campus, and work with emergency responders to address whatever challenge confronts us," said Hal Legg, director of communications at the State University of New York College at Oneonta.

Legg said SUNY Oneonta has been conducting emergency simulations annually for several years, including simulated power failures, heat waves, suicides and terrorist acts. Last year, the University Police Department partnered with the Oneonta Public Transit to simulate a bus accident on campus, Legg said.

...

http://www.emergencymgmt.com/disaster/Colleges-Ready-for-Disaster.html

Bertha, Dolly, Fay and Hanna could be on the way now that the Atlantic hurricane season started Sunday. And recent research suggests it's time to give the Atlantic storms with feminine names a bit more respect.

According to a study released Monday by University of Illinois researchers, hurricanes with women's names are likely to cause significantly more deaths than those with masculine names -- not because the feminine-named storms are stronger, but because they are perceived as less threatening and so people are less prepared.

People in the path of severe storms with a feminine name may take fewer protective measures, leaving them more vulnerable to harm, according to the article published in the "Proceedings of the National Academy of Sciences." It was written by Kiju Jung, a doctoral student in marketing at the university, and marketing professor Sharon Shavitt.

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http://www.emergencymgmt.com/disaster/Hurricane-Name-Makes-a-Difference.html