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Winter Journal

Volume 28, Issue 1

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Jon Seals

UTRECHT, Netherlands – ADVA Optical Networking announced today that a.s.r. is using its Global Network Operations Center (GNOC) for network monitoring and the provision of real-time performance insights. With multiple billions in annual revenues and over 4,000 employees, a.s.r. is one of the largest insurers in the Netherlands. As such, its transportation of mission-critical data is vital. a.s.r. requires the most robust network monitoring solution possible. Any network intrusion, data loss or downtime could have significant operational and bottom line repercussions. ADVA Optical Networking's GNOC team is working alongside trusted partner, TrueCom, to provide a.s.r. with rapid onsite support and proven 24x7 support.

“Insight and intelligence are the cornerstones of our team, the cornerstones of our company. Our customers always expect us to be one step ahead,” said Richard Kruiswijk, team manager, I&O Datacenter, a.s.r. “Why should our network be any different? We need to know everything that's happening here. We need to know our data is safe and secure - that there are no surprises, no unseen issues lurking in the network. That's what ADVA Optical Networking's GNOC team provides us. They enable us to focus on our customers, focus on driving our business forward while they oversee and monitor our network. Combine this with the local response of the team at TrueCom and you have something special. Something that enables you to stand apart. You have a true competitive edge.”

ADVA Optical Networking’s GNOC is based primarily in Atlanta, USA, and is responsible for monitoring some of the world's most critical network infrastructures. One of the first facilities of its kind to be TL9000 certified within the USA, GNOC offers a range of services tailored to specific networking needs. These services include monitoring, maintenance and management. ADVA Optical Networking's GNOC team has worked closely with a.s.r. to develop an exacting solution that addresses specific network demands. Working side-by-side with TrueCom, a.s.r. now has a support plan that matches global expertise with rapid local response. TrueCom is a member of ADVA Optical Networking's Partner Ecosphere Program. 

“Trust, confidence, knowledge - these are the values that are at the heart of GNOC, that set it apart from anything else out there,” commented Fabrice Jean, vice president, North & Southwest Europe Sales, ADVA Optical Networking. “The impact our GNOC team can have on a network, on a business, is enormous. With GNOC, you no longer need to worry about your network, no longer need to worry about its performance. You just need to ask what do I want from my network, how can it better serve my customers. We take care of the rest. That's what attracted a.s.r. to our GNOC, to our team. To a.s.r., GNOC isn't a nameless service, it's a key part of the organization, a key part of its competitive edge. When combined with TrueCom, a.s.r. has a winning solution: Global knowledge, local response.”

“Our customers trust us with their data, they trust us with their business, they trust us with their future,” noted Wim Huisman, CEO, TrueCom. “This is something that we never take for granted, something that drives our team to be the best they can possibly be. With a.s.r., we've helped to develop a network monitoring and maintenance solution that will ensure the most robust business continuity solutions possible. Along with ADVA Optical Networking's GNOC team, a.s.r., know there is always someone watching, someone monitoring, someone ready to respond to any network issues. What does this mean in reality? Peace of mind and the ability to focus on your core business, on your customers.”

Watch the latest GNOC video for more information: http://adva.li/gnoc

GENEVA – ICC BASIS (Business Action to Support the Information Society) has urged for renewed efforts to both reflect on progress, and prompt action, in advancing an Information Society based on an inclusive Internet.

Speaking today at the WSIS+10 review event, ICC-Secretary-General, Jean-Guy Carrier, stressed the importance of evaluating achievements made since global representatives assembled in Geneva 11 years ago, and again in 2005, as part of the two founding phases of the World Summit on the Information Society (WSIS).

“The WSIS review process provides a unique opportunity to share and evaluate local and national initiatives that advance the Information Society, putting in place actions to improve and replicate those initiatives,” he explained. “It offers a valuable forum for reviewing progress made across the past decade in implementing outcomes from those initial meetings in Geneva and Tunis.”

At his address during today’s opening ceremony, Mr Carrier noted that WSIS has become a motivator for improving connectivity and fostering global access to, and the take-up of, information and communication technologies (ICTs), but called for more multistakeholder action to achieve WSIS goals.

“The business community welcomes the continuation of WSIS, but urges the development of a new vision beyond 2015 based on collaborative, equal participation by policymakers, business, and all relevant stakeholders to identify and work towards new targets that address the changing global landscape.”

He added that key to overcoming the primary challenges in building an Information Society is an inclusive approach to all discussions pertaining to Internet and information policy, with the business community recognizing the essential participation of developing countries:

“The participation and representation of all countries is crucial for the contribution of diverse perspectives in Internet Governance debates. ICT innovations create unparalleled economic and societal opportunities for developed and developing nations alike. Greater attention, therefore, must be paid to facilitating participation and capacity-building for developing countries.”

In addition to its ongoing engagement with post-WSIS processes, ICC BASIS will make an active contribution to the Internet Governance Forum (IGF) 2014, another WSIS output and a facilitator of multistakeholder dialogue pertaining to Internet Governance policy issues.

Secure File Sharing Leader Offers Services In Over 130 Countries

CAMPBELL, Calif. – Soonr, a leading provider of secure file sharing and collaboration services for business, today announced over 120% year-over-year growth in international markets. Underscoring the success of the company’s international expansion strategy, Soonr has seen dramatic growth throughout its international regions as the company expands its partner ecosystem in North America, EMEA and Asia Pacific.

“With a growing network of service providers, distributors and VARs throughout our international markets, Soonr continues to see accelerated international growth,” said Ahmet Tuncay, CEO, Soonr. “Combining leading edge mobile collaboration capabilities with enterprise grade geo-redundant datacenters in North America, Europe and Asia Pacific, Soonr delivers the exceptional value regional partners need to offer the best file sharing and collaboration service to its customers.”

Notable developments this year:

  • International growth of 120% year-over-year, including significant revenue achievements in the U.K., Germany, Sweden, Netherlands and Denmark
  • Expansion of dedicated, geo-redundant data centers which includes operations in the U.S., Canada, Denmark and Australia
  • The addition of Storage Guardian as a strategic Canadian partner
  • The addition of Manage Protect as a strategic Soonr distributor for the Australian and New Zealand markets

“After an extensive analysis of enterprise grade file sharing and collaboration services, Soonr was selected to be our strategic partner in the Australia and New Zealand markets,” said Andrew Johnson, CEO, Manage Protect. “Not only do we distribute the Soonr service, we also use it in-house for our own secure file sharing and collaboration solution."

“Soonr’s strength in mobile collaboration together with its regional datacenters offer a jurisdictional advantage over competitors in the secure file sharing and collaboration space,” said 451 Research Director Alan Pelz-Sharpe. ”To help ensure regional privacy, the data not only resides in the local region, but the transmission of such data also remains local.”

For international cloud service providers, VARs, solution providers and systems integrators, the Soonr Success™ Partner Program provides a proven method to take advantage of the rapid growth of cloud services and use of mobile devices for productivity. The award winning partner program offers a comprehensive set of sales and marketing support and the ability to ramp quickly. For more information, please visit: http://www.soonr.com/partners.

About Soonr

Embraced by users and endorsed by IT, more than 150,000 businesses trust Soonr for their secure file sharing and collaboration needs. Soonr Workplace empowers mobile teams and organizations to do business faster from any device anywhere. We deliver our services through a worldwide network of cloud service providers, VARs, solution providers, and system integrators. Founded in 2005 and headquartered in Silicon Valley, we are privately-held and backed by major investors. Go to www.soonr.com and start your free trial today.

PITTSBURGH - Avere Systems, a leading provider of hybrid cloud storage solutions, today announced that The Mill, an innovator in the field of visual effects, has deployed Avere FXT Series Edge Filers to improve its render workflow.

The Mill creates moving image content, design and digital projects for the advertising, games and music industries and requires a high-performance infrastructure with fast turnaround times.

Jonathan Brazier, group systems manager for The Mill explained, "Rather than working on a single project for 12-18 months, we're producing commercials on a weekly basis. So a render process that is effective is essential to our workflow." He added, "The complexity of our work is always increasing and The Mill was looking for a cost effective product that would enable us to keep pace with the ever changing needs of our clients."

The solution the company chose was an Avere FXT Edge Filer cluster. "The installation process was extremely straightforward," says Brazier, "we had the cluster installed and running within a few hours and with very little disruption to our render farm. It's proven great value for money compared to the other options that are available." With the help of Avere, The Mill can continue to deliver the quality of work its clients expect.

"Offering a solution to accelerate mission-critical storage dependent workloads without requiring a massive reengineering effort is a key advantage of Avere and a significant benefit for companies like The Mill," said Ron Bianchini, CEO, Avere Systems.

About The Mill
The Mill has been producing high quality visual effects content, digital projects and design imagery for the advertising, games and music industries for over 24 years. Priding itself on forming partnerships built on creative excellence and cutting-edge technologies, offering a world-class creative team. The Mill collaborates with the world's best advertising agencies, groundbreaking directors, creative firms and visionary brands. 

At the centre of The Mill is a creative culture of talented artists made up from multi-national and home grown backgrounds encouraging and nurturing innovation, flexibility and diverse ideas. This enables The Mill to offer world leading visual effects and creative solutions across their studios in London, New York, Los Angeles and Chicago.

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards including Cannes Grand Prix and Gold Lions, an array of D&AD Awards including the only VFX Studio on the D&AD's 50th to be named most awarded and recognized for Pencil wins, APA's, British Arrows, AICP's, CLIOS and VES Statues.

About Avere Systems
Avere is radically changing the economics of data storage. Avere's hybrid cloud solutions give companies - for the first time - the ability to put an end to the rising cost and complexity of data storage by allowing customers the freedom to store files anywhere in the cloud or on premises without sacrificing the performance, availability or security of their data. Based in Pittsburgh, Avere is led by veterans and thought leaders in the data storage industry and is backed by investors Lightspeed Venture Partners, Menlo Ventures, Norwest Venture Partners and Tenaya Capital.  For more information, visit www.averesystems.com.

NEWARK, Calif. – Tegile Systems, the leading provider of flash-driven storage arrays for databases, virtualized server and virtual desktop environments, today announced that Mizuno USA, a manufacturer of premium, high-performance sporting goods, including select equipment, apparel, and footwear, has implemented Tegile’s hybrid storage architecture to manage and protect its information assets. 

Mizuno USA, the Atlanta area-based subsidiary of Mizuno Corporation Inc., is a global leader in sporting goods industry. In the Americas region, the brand focuses on multiple sports categories, including running, baseball, softball, volleyball, soccer and golf. Building a strong business with year-over-year growth for the past decade, Mizuno USA was challenged to find a storage system that could address data growth, included multi-protocol flexibility, and support business continuity across two data centers.

Before selecting Tegile hybrid arrays with their IntelliFlash™ architecture, Mizuno USA evaluated other storage systems that appeared to make sense from a price and performance perspective. However, these alternatives required added cost and complexity when including multi-protocol capabilities. Tegile’s hybrid approach provides flash memory to accelerate performance for heavy transaction workloads and seasonal business spikes, while large-capacity hard disk drives (HDDs) effectively accommodate a growing amount of large product image files and historical content currently maintained online.

“Tegile provides us the perfect storage platform to address these collaborative applications,” said Keith Neely, VP of Customer Support and IT, Mizuno USA. “As we evaluated our options for a next-generation storage system, the Tegile IntelliFlash architecture really impressed us with its intelligence to automate storage management tasks and provide a hybrid storage solution for accelerated performance and capacity scalability.”

Tegile’s system also delivered data protection that goes the distance, with deduplication and compression to conserve storage capacity and achieve faster transfers to a remote site, generating additional savings from reduced network bandwidth requirements. Prior to the Tegile implementation, full backups had grown beyond the backup window, but now Mizuno USA is able to execute full backups once a month, synthetic backups on weekends, and incremental backups every night – which complete in less than an hour on the arrays. As the Mizuno USA IT team prepares to transition to a new data center in late 2014, Tegile’s efficient SAN replication will be used to test target devices and selectively move data sets and volumes.

“Our backup and deduplication efficiencies keep improving over time, and we can tell each volume what kind of compression to use for even greater capacity optimization,” said Neely. “Tegile provides us the network connection flexibility to run multiple file system protocols and multiple SAN protocols for a true future-proof storage solution. This has real business value for Mizuno USA as we can now use the same storage longer without upgrades or replacement for an attractive ROI.” 

“Mizuno USA has been a pleasure to work with and, like all Tegile customers, are truly the best evangelists for our new generation of flash-based hybrid storage arrays,” said Rob Commins, vice president of marketing at Tegile. “A small Technical Services staff manages all servers, workstations, storage, networks and applications across three data centers in this fast, growing company, so we’re thrilled Tegile arrays delivered the best possible efficiency, reliability, automation and performance on the market.”

About Tegile Systems
Tegile Systems is pioneering a new generation of flash-driven enterprise storage arrays that balance performance, capacity, features and price for virtualization, file services and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.

Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of server virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow Tegile on Twitter @tegile.

Legend Rewards program includes entire Legend Brands family


Burlington, Wash. – Chemspec customers can now earn Legend Rewards for all their Chemspec purchases in addition to rewards for Dri-Eaz, ProRestore and Sapphire Scientific products.

Starting June 1, each Chemspec case (four one-gallon bottles) includes 400 points in Legend Rewards certificates, and 50-pound pails earn 500 points. The program applies to all Chemspec chemicals.

Legend Rewards can be redeemed for electronics, sports equipment, gifts and travel, and much more – the catalog literally contains millions of items, including name brand tools and supplies customers use in their businesses – some for less than 1000 points. Many business owners use Legend Rewards items to recognize exemplary employees.

Customers can also redeem points for select Legend Brands equipment and supplies, further extending the value of this program.

The point values for Legend Brands products, as well as the complete Legend Rewards catalog, are online at www.LegendRewards.com.

When customers first register for the program, they receive 1000 bonus rewards points. Rewards can be accumulated and redeemed any time.

Originally launched in 2009, the Legend Rewards program by May 2014 had grown to include over 8000 participants and more than 75 million points redeemed.

About Legend Brands
Legend Brands combines over 185 years of experience in providing equipment, accessories and chemicals for professional cleaning, facility maintenance, portable environmental control, and water and fire damage restoration and remediation. Legend Brands continually develops new solutions for the restoration and maintenance of healthier indoor environments.

Facebook and Twitter are already used to disseminate information about breakdowns and crises. Public service organisations have begun to use them to as part of their PR strategy for good crisis management.  Now there’s a move to use social networks, Twitter in particular, for communication in the opposite direction. In the UK, the London Fire Brigade announced Twitter as an acceptable channel for reporting fires.  This is a bold move as well as a potentially lifesaving one. It’s bold because it opens up the challenge of sorting out relevant messages from irrelevant ones that could include hoaxes. Is there a companion solution to separate the grain from the chaff?



Those dire warnings that worldwide warming was having an incendiary effect on hurricanes and that ever-more powerful, deadly, and costly tropical storms were inevitable were part of the legacy of Katrina's almost unimaginable devastation.

But what followed was shocking for other reasons: After that 2005 season, not a single major hurricane struck U.S. shores, constituting a period of record quiet. Technically, Sandy, as bad as it was, was not a hurricane at landfall.

If forecasters can be believed — and last year they whiffed badly — this could be yet another relatively tranquil season in the Atlantic basin, which includes the Caribbean Sea and Gulf of Mexico.



In Washington, D.C., officials tried, but were nearly helpless in stopping the deterioration of the Lincoln Memorial. Rather than address the damage with costly repairs, they instead traced the concern back to a root cause. Deterioration was caused by the high powered hoses needed to clean the building—which were necessary because the building was an attractive home for birds. Birds were drawn to a very dense population of insects, which were attracted to the bright lights of the memorial.

So how do you stop the Lincoln Memorial from deteriorating? You dim the lights.

The root cause methodology provides clarity by identifying and evaluating the origin of the risk rather than the symptoms. Unveiling the triggers behind high level risk and loss events point to the foundation of where an organization is vulnerable.

Uncovering, identifying and linking risk back to the root causes from which they stem allows organizations to gather meaningful feedback, and move forward with accurate, targeted mitigation plans.



PC World — When a eBay suffered a massive data breach a few weeks ago, most of the attention revolved around the compromise of passwords and the vulnerabilities in the sites security. While those are legitimate concerns, they obscure the most glaringly weak link in the security chain: people.

Indeed, it was not a sophisticated exploit that facilitated the eBay breach, but an old-fashioned con. Its been determined that as many as 100 eBay employees were likely victims of a social engineering scheme: an attack where the perpetrators arm themselves with enough information to pass themselves off as a known and trusted individual or organization and convince the victim to reveal valuable personal informationin the case of the eBay employees, their logins.

Thats actually not surprising. When I recently asked a number of security experts to weigh in on innovative new attacks we should look out for, I was told the most concerning trend couldnt be remedied by patching and updating applications or thwarted by your security software.