It’s amazing what some companies will do to get your attention so they can sell you stuff. Take, for example, those companies that are spending $4 million for a 30-second ad to get your attention during Sunday’s Super Bowl. Did you ever wonder how much those ads boost the companies’ sales? Well, in the cases of four out of five of the ads, the increase is exactly zero. Absolutely nothing. What might that $4 million have bought if it had been invested in Big Data rather than a big ad?
According to a recent article on AdAge.com, a study by advertising research firm Communicus found that 80 percent of Super Bowl ads fail to actually sell anything. The problem with Super Bowl ads is that they tend to focus more on creativity, and less on the brand. That means we all may be talking Monday morning about the hilarious commercial we saw during the Super Bowl, but chances are we have no idea what it was trying to sell. In other words, despite the obscene amount of money the company shelled out, it failed to make a connection between its brand and the consumer. Enter Lisbeth McNabb.
COLORADO SPRINGS, Colo. –– STORServer®, the leading provider of proven data backup solutions, is now offering customers the chance to upgrade their IBM Tivoli Storage Manager environments to version 7 for free with the purchase of any qualifying STORServer Backup Appliance. The newest version of TSM offers deduplication, node replication, high availability and more.
Using its proven method of upgrading data protection environments, STORServer will update customers’ existing licenses on to its faster, more robust hardware at no cost. The company will install, configure and build the environment to meet the customer’s exact needs. The offer will end on April 31, 2014. TSM 5.x and 6.1 will no longer be supported by IBM in April 2014.
“Because TSM v7 needs new, more powerful computing power, we can offer our customers an upgrade or migration to the latest version when we provide them with the appliance to host TSM,” said Jarrett Potts, director of marketing for STORServer. “We first install the new appliance with TSM v7, and then migrate the existing TSM server over to the new system, allowing customers to have zero down time. Best of all, their staff doesn’t have to spend weeks or months in planning and migrating.”
STORServer also offers a data recovery guarantee ensuring that customers will not only get their data back in the event of a loss, but the data will be useable once it is recovered. In addition, the company provides every customer the opportunity to try out a backup appliance risk-free with its 30-day money back guarantee.
Powered by TSM and CommVault, STORServer offers a complete suite of enterprise backup appliances, software and services that solve today’s backup, archive and disaster recovery challenges. STORServer EBA 3100, 2100, 1100 and 800 recently took four out of five top positions in the DCIG 2012 Backup Appliance Buyer’s Guide. After evaluating 66 products, DCIG felt that no other backup appliance came close to the EBA3100, placing it in a category of its own.
For more information on the company’s line of data backup solutions, visit http://www.storserver.com. To download the full DCIG 2012 Backup Appliance Buyer’s Guide, visit http://backupapplianceguide.com.
STORServer, Inc. is a leading provider of data backup solutions. The company offers a complete suite of appliances, software and services that solve today’s backup, archive and disaster recovery issues once and for all, and reduce install and management time to just minutes a day. STORServer sells exclusively through a nationwide network of industry-leading backup partners. For press inquiries, contact Megan Lawler at (317) 202-2280 x13 or firstname.lastname@example.org. For more information, visit www.storserver.com.
New 50 and 60 Hertz 500kVA UPS System Supports Energy Efficient 400 Volt Installations
WARRENDALE, Penn. – Mitsubishi Electric, an industry leader in designing and manufacturing reliable, environmentally friendly uninterruptible power systems (UPSs), today announces its new 9950A UPS that provides mission-critical operations with an efficient UPS design for 400 volt power distribution infrastructures. Widely adopted in Europe and Asia, the 230/400 volt power distribution approach has gained traction in high-density data centers in North America due to significant increases in energy efficiencies – reducing a facility’s operating costs and carbon footprint.
Like all other Mitsubishi UPSs, the new 9950A is a three-phase, on-line double-conversion system and features Mitsubishi’s world-renown Insulated Gate Bipolar Transistor (IGBT) technology for enhanced UPS performance and reliably. Offering over 96 percent efficiency, the 500kVA UPS supplies clean, continuous power to connected data center and other mission-critical equipment. The 9950A UPS was specifically designed for systems incorporating 380VAC, 400VAC, and 415VAC four-wire installations at 50 or 60 Hz.
The 230/400V electrical distribution infrastructure eliminates the need for expensive, heavy transformers and extra circuit breakers required for 120/208V power distribution. The higher 230/400V power scheme has additional advantages such as eliminating possible failure points (circuit breakers), occupying less overall floor space (no transformers required), and increasing efficiency through increased power delivery.
“Our new 9950A UPS will help our customers running mission-critical applications reduce costs, weight and floor space while increasing efficiency,” said Dean Datre, general manager, Mitsubishi Electric Power Products’ UPS division. “More and more data centers – especially those running dense servers - are incorporating the 230/400 volt power distribution scheme in order to take advantage of inherent power efficiencies. Our new 9950A UPS will give these users a dependable power protection solution – reducing total cost of ownership and carbon footprint.”
Mitsubishi’s 9950A UPS can be paralleled with up to eight units for N+1 redundancy. Also featuring an easy-to-use LCD touch panel, users can quickly access system status, monitoring and control.
The 9950A UPS is available now and is fully supported by Mitsubishi Electric Power Products’ factory–direct, 24x7x365 services, training, and application expertise as well as a two-year parts and labor warranty. For more information on Mitsubishi’s award-winning UPSs, visit www.meppi.com/Products/UninterruptiblePowerSupplies/products/Pages/default.aspx or call 724-772-2555.
About Mitsubishi Electric Power Products, Inc. UPS Division
Since 1964, Mitsubishi Electric has manufactured precision-engineered, high quality uninterruptible power supplies to protect its customers’ mission-critical equipment during times of power instability. Mitsubishi Electric leads the industry in designing and manufacturing reliable, environmentally-friendly UPS systems to extend uptime, prevent data loss and protect against power surges. Mitsubishi Electric Power Products’ UPS division offers systems in both single- and multi-module configurations and a broad range of kVA capacities. Visit www.meppi.com for more information.
Coca-Cola has admitted falling prey to bizarre slow-motion data breach in which an employee apparently stole dozens of laptops over several years containing the sensitive data of 74,000 people without anyone noticing.
The unnamed former worker, said to have been in charge of equipment disposal, reportedly removed a total of 55 laptops over a six-year period from its Atlanta offices, including some that belonged to a bottling company acquired by the fizzy-drinks giant in 2010.
Only after recovering these during November and December did Coca-Cola realise that they contained 18,000 personal records that included social security numbers plus a further 56,000 covering other types of sensitive data. All but a few thousand were Coca-Cola employees or otherwise connected to the firm.
People are often cited as the most valuable resource of an organisation. The more capable an employee is and the better trained, the more an enterprise stands to profit – up to a point. Difficulties may begin when a person becomes indispensable because of unique expertise that is essential to the smooth running of the company. Those difficulties are then compounded if the expert tries to force the company to stay within that perimeter of expertise; perhaps for fear of being pushed to one side and even being made redundant. A situation like this runs counter to what business continuity is all about. What is the best way to handle it?
It’s once again time to tear open the GRC platform market and uncover all its amazing technical innovations, vendor successes, and impact on customer organizations. This afternoon, we published our latest iteration of the Forrester Wave: Governance, Risk, and Compliance Platforms.
My esteemed colleagues Renee Murphy and Nick Hayes joined me in a fully collaborative, marathon evaluation of 19 of the most relevant GRC platform vendors; we diligently poured through vendor briefings, online demos, customer reference surveys and interviews, access to our own demo environment of each vendor’s product, and as per Forrester policy, multiple rounds of fact checking and review. The shear amount of data we collected is incredible.
Emergency and Incident Mass Notification Services (ENS) are the secure automated distribution and management of important alerts and critical messages to multiple recipients on multiple devices, activated via browser (PC or mobile device) or phone. Emergency notification has become an integral and mission critical component of organizations communication strategies. On both a routine and emergency basis, notifications to affected stakeholders before, during and after an incident or crisis dramatically increases an organization’s ability to quickly restore productivity to normal levels.
Practical reality demonstrates that timely, effective, and efficient communications with employees and stakeholders during crisis situations provides fiscal and operational stability that impacts the bottom line, can reduce damage to property, and save lives. The lack of effective and appropriate communications to organizational stakeholders can negatively impact all business aspects including finance, operations, IT, and human resources.
The cloud is cheaper than standard IT infrastructure. This has been a given for so long that hardly anyone questions its veracity. And after all, who would argue the cost advantages of leasing resources from an outside provider vs. building and maintaining complex internal infrastructure?
Well, some very bright minds in the IT industry are starting to do just that.
Rob Enderle, writing for CIO.com, for one, notes that speed and flexibility, while important, do not necessarily translate into lower costs. The hard truth, of course, is that spending on IT is dropping while spending on cloud services is increasing, but this has more to do with timing and availability rather than simple economics. Indeed, recent analyses show that once internal infrastructure begins deploying cloud services of its own, it can meet enterprise needs for about $100 per user while Amazon and other providers come in at around $200 per user when purchased individually or in small groups, as is the practice with many business units. And a proprietary platform like Oracle can run as much as $500 per user.
Risk management is the most important part of an organization’s governance, risk and compliance program (GRC), according to a survey. When asked to forecast priorities, 33% of respondents stated that enterprise risk management is most important and 27% said ERM would continue to be important to their company. Out of 12 barriers to their GRC goals, organizations identified a lack of resources (52%) and lack of collaboration and cooperation (44%) as their top obstacles.
Computerworld — There's little doubt that the bring-your-own-device (BYOD) trend with smartphones and tablets has rattled a lot of nerves for IT managers.
The situation will only get more nerve-wracking in 2014 because of the 30% annual growth through 2017 expected for smartphones purchased under a BYOD approach, and the further emergence of Windows Phone as a third platform behind Android and iOS.
Businesses are concerned about supporting three smartphone platforms, and while HTML 5 was expected to solve the headaches of supporting multiple platforms, HTML 5 just has not progressed fast enough, "leaving IT managers to wrestle with issues related to cross-platform applications," research firm IDC wrote in a note earlier this month.