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Winter Journal

Volume 29, Issue 1

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Jon Seals

KEMP, Texas – Larson Electronics, a company that specializes in industrial lighting solutions, announced the release of a 25 foot telescoping light mast with 360° rotating capabilities equipped with four 500 watt high intensity LED light fixtures.

The LM-25-3S-4X500W-LED-TLR manufactured by Larson Electronics features a rotating boom that allows for 360° of rotation, a removable mast head affixed with four 500 watt LED light fixtures, and an easy fold over assembly, all mounted to a 14’ single axle trailer. This three stage trailer mounted light boom can be extended to a height of 25’ for effective coverage and collapsed to 12’ for transporting and storage. The mast is elevated from its folding position with a 2,500 pound hand winch that is fitted with 3/16” galvanized steel cable and a second 2,500 pound winch provides the 12’ to 25’ elevation of the mast. By loosening a single T-Handle, the mast can be rotated 360° in either direction and locked it into place once the desired position is found.

This light mast includes four wet area suitable LED light fixtures that produce a combined total of 508,000 lumens and drawing 2,000 watts. A 52” long mounting plate constructed of 2” by 2” by ¼” thick carbon steel is attached to the upper section of the mast which provides a strong and stable platform for the four light fixtures. Each floodlight is securely fastened to the mast head with an innovative trunnion style stainless steel bracket that allows the light to be adjusted through 180° of vertical movement. These LED lights offer increased durability, longer lamp life, and lower power consumption when compared to the 1,000 watt metal halide equivalent. This LED light tower is equipped with forty feet of 16/3 chemical and abrasion resistant SOOW cord that is fitted with an industrial grade cord cap for easy connection to common outlets.   

 “This new LED towable light tower provides operators with a durable, reliable bright source of illumination for large work areas that are exposed to an excessive amount of vibration, dust, and dirt,” said Rob Bresnahan, CEO of Larson Electronics. “This heavy duty unit is designed for use in demanding conditions and for overall longevity in difficult construction environments.”

Larson Electronics produces a full range of industrial and commercial lighting equipment, telescoping light towers, explosion proof lighting, and LED work lights. To view the entire Larson Electronics catalog, please visit their website at Larsonelectronics.com. You can also call 1-800-369-6671 to learn more about all of Larson Electronics’ lighting products or call 1-214-616-6180 for international inquiries.





ST. LOUIS – Dan Curran, St. Louis marketing veteran and serial entrepreneur who most recently was Partner at Manifest Digital, has acquired two St. Louis–based marketing agencies, Twist and Evolutionize.  Curran will merge both firms with Chicago-based 10X Lab, creating one of the leading content marketing firms in the region targeting $7 million - $10 million in revenue and 50 plus employees.

Dan Curran

The newly joined Content Publishing Platform, 10X Studios, offers clients a hybrid solution that combines content publishing automation and content marketing services.  10X Studios works with more than 100 brands who benefit from the unique agency.  Clients include Merry Maids, AAA, Sansone Group, Missouri Poison Center, Century Securities, Lodging Hospitality Management and Marriott International Hotels.

"10X Studios will be a role-model for the integration of technology and agency services," said Curran.  "10X Studios is investing heavily in technologies that drive growth and bottom-line results for our clients.  Brands now demand that their marketing dollars deliver a true ROI.  10X Studies will solve for this by aggressively launching marketing automation SaaS (software as a service) solutions in 2016."  Additional expansion and acquisitions will be announced this Spring.

10X Studios will continue to operate with offices in both St. Louis and Chicago. "There is opportunity to double our employee count in both markets," said Curran.  "The tech community in St. Louis is an amazing force that fuels inspiration.  It will certainly complement our already successful Chicago business."

While control over the new agency is immediately transferred to Curran, Twist's founder and CEO, Craig Kaminer, will work closely with Curran on the integration and transition to 10X Studios over the next 18 months. Kaminer who also founded Evolutionize, and his partner Cliff Campeau, will assist in the integration of Evolutionize and its 60 financial service clients into the new agency.

Curran and Kaminer formed a relationship more than 10 years ago, working as principles at collaborating agencies on a project.  The synergies between the two evolved into a friendship and mutual respect for their complimentary approach to business.

Kaminer, 53, said his decision to sell had to do with his desire to see Twist and Evolutionize grow.  "Following some recent health scares, it was incredibly important to me to ensure for my team and our clients that our agencies would continue to thrive with or without me," said Kaminer.  "Dan is the senior level marketer with a strong entrepreneurial track record we have been looking for, to take over the business."

In addition to helping Curran grow 10X Studios, Kaminer will continue to focus on the growth of Sophisticated Living Magazine which he started in 2013 and will pursue some of the things he has always wanted to do but hasn't had time to do while managing three businesses.

About Twist

Twist is a leading digital marketing agency that specializes in the strategic integration of digitally optimized earned- and owned-media, specifically: creative content (branding, copywriting, info-graphics, video and photography); website design and development, social media campaigns, SEO, PPC and lead generation; and influencer (VIPs, media, and blogger) relations.  Key clients include: Lodging Hospitality Management, Marriott, Missouri Poison Center, Here Today, Rottler Pest Control and Cordell & Cordell.

About Evolutionize

Evolutionize helps financial advisors grow their firms by providing high-impact, integrated marketing solutions.  From marketing plan, website development & management, to compliant email, social media and SEO, Evolutionize is one of the leading practice marketing firms in the US specializing in marketing services for independent advisor firms.  Key clients include: Century Securities (a division of Stifel) and more than 40 independent advisors of BAM Advisor Services.

10X Studios Logo


NAKIVO Backup & Replication v6 Beta now provides native backup and replication of Amazon EC2 instances and also provides Backup Copy jobs, native NFS support, updated Web interface, and more


CAMPBELL, Calif. – NAKIVO Inc., a fast-growing software company for protecting virtualized and cloud environments, has announced today that it has started an open Beta program for NAKIVO Backup & Replication v6. All Beta program participants completing the program requirements will receive an Amazon gift card. More details and v6 Beta download are available at www.nakivo.com/en/beta/v6.html.

NAKIVO Backup & Replication v6 Beta provides the following key features:

AWS EC2 Support: Amazon EC2 is the most popular public compute cloud, which enables customers to rapidly deploy and utilize cloud-based instances. However, there has been no native data protection solutions for EC2 instances, so customers had to manually create snapshots or use physical backup solutions to protect their data. For the first time, NAKIVO Backup & Replication v6 Beta provides native backup and replication of Amazon EC2 instances. The Beta version features:

  • Support for VMware and Amazon cloud environments in the single pane of glass
  • Scheduled, forever incremental backup of EC2 instances to a backup repository which can be located anywhere: in the same Amazon region, in a different Amazon region, or in a local office
  • Flexible backup retention policy which enables saving up to 1,000 recovery points for each backup, and rotating them on the daily, weekly, monthly, and yearly basis
  • Support for applications and databases of Windows-based and Linux-based Amazon EC2 instances
  • Global data deduplication and compression
  • Instant file and application objects recovery, full instance recovery to any region
  • Native EC2 instance replication to the same region or cross regions for disaster recovery

Backup Copy Jobs: Backups can be lost due to a number of reasons: accidental backup deletion, backup file corruption, disk failure, lost or stolen hardware, malicious attack, or due to some other undesired and unpredicted event. Thus, having more than one copy of business-critical backups is vital for ensuring that data can be recovered in case of a disaster. Backup Copy jobs provide a simple yet powerful way to create and maintain copies of backups, which can be stored anywhere: onsite, offsite, or in Amazon cloud. Backup Copy jobs copy backups from one backup repository to another, without touching the source ESXi hosts or source VMs/Amazon EC2 instances. This way source VMs/Amazon EC2 Instances are read only once, while backups can be copied to one or multiple locations. In addition, Backup Copy jobs have their own schedule and backup retention policy, which means that customers can run backup copies whenever they want and copy what they want to a secondary backup repository. This way, for example, customers can store several daily VM backups onsite, and keep (archive) weekly, monthly, and yearly copies of VM backups to a secondary backup repository for long term storage.

NFS shares support: In addition to supporting Windows CIFS shares andlocal folders,NAKIVO Backup & Replication v6 Beta enables creating backup repositories directly on NFS shares. Backup repositories can now be created on NFS shares simply from the product’s web interface.

Internationalization: NAKIVO Backup & Replication is used by customers across the globe. InNAKIVO Backup & Replication v6 Beta, date and time format, first day of the week, and the decimal symbol format can now be customized in the product’s configuration.

Improved Web interface: While the product’s web interface has been praised by customers for its simplicity and ease of use, the Beta version further improves the interface and makes it even more intuitive with updated dashboards and configuration. For example, job dashboards now include live charts displaying backup speed and the amount of transferred data, while job wizards include the vSphere's “VMs and Templates” view.

“Today we are proud to introduce an open Beta program for NAKIVO Backup & Replication v6," said Bruce Talley, CEO and co-founder of NAKIVO. “For the first time, a single product can provide native backup and replication for both VMware and Amazon EC2 environments, enabling customers to protect and recover their data more efficiently and cost effectively. We are excited to invite VMware professionals and Amazon cloud users to try the new v6 Beta and help us make NAKIVO Backup & replication even better."

NAKIVO is delivering a better way for SMBs, enterprises, cloud providers to back up and replicate their VMware VMs and Amazon EC2 instances. Featuring a simple and intuitive Web UI, NAKIVO Backup & Replication supports live applications and databases, enables instant recovery of VMs, files, and application objects directly from compressed and de-duplicated backups, speeds up data transfer with network acceleration, and reduces data size with global deduplication and compression.



Headquartered in Silicon Valley, NAKIVO Inc. is a privately-held company founded in 2012. NAKIVO develops a fast, reliable, and affordable data protection solution for VMware and Amazon Cloud environments. As of Q4 2015, over 10,000 companies are using NAKIVO Backup & Replication to protect and recover their data more efficiently and cost effectively. Also, over 100 hosting, managed, and cloud services providers are using NAKIVO to deliver VM BaaS, and DRaaS to their customers. NAKIVO has over 1,000 channel partners in 111 countries worldwide. Visit www.nakivo.com to learn more.

Twitter: @NAKIVO

Facebook: www.facebook.com/NakivoInc

LinkedIn: www.linkedin.com/company/nakivo


The Business Continuity Institute


​Cyber attack top business threat for second year running


Cyber attack is the top threat perceived by businesses, according to the fifth annual Horizon Scan report published today by the Business Continuity Institute (BCI), in association with BSI. Similarly, the threat of a data breach rises to second in the list, up one place from 2015.

The annual BCI Horizon Scan assessed the business preparedness of 568 organizations worldwide and shows that three quarters (85%) of Business Continuity Managers fear the possibility of a cyber attack, with 80% worried about the possibility of a data breach similar to those suffered by Carphone Warehouse and Sony. A recent industry report * highlights the annualized cost of cyber crime per UK company now stands at £4.1 million, a 14 per cent increase in mean value since last year.

Concerns over supply chain disruption remained in the top ten, but fell two places from fifth last year to seventh this year. Almost half of those polled (47%) identified increasing supply chain complexity as a trend, leaving their organization vulnerable to disruption from conflict or natural disasters.

Concerns over the availability of talent and key skills entered the top ten for the first time this year, with 13% indicating they are ‘extremely concerned’ and 34% ‘concerned’ about the threat.

This year’s global top ten threats to business continuity are:

  1. Cyber attack – static
  2. Data breach – up 1
  3. Unplanned IT & telecom outages – down 1
  4. Act of terrorism – up 5
  5. Security Incident – up 1
  6. Interruption to utility supply – down 2
  7. Supply chain disruption – down 2
  8. Adverse weather – down 1
  9. Availability of key skills – new entry
  10. Health and Safety incident – new entry

David James-Brown FBCI, Chairman of the Business Continuity Institute, commented: “The need perceived by organizations to identify and build resilience to this range of threats reveals the importance of this survey for business continuity professionals, the Horizon Scan’s reputation and reliability make it one of the most popular reports in the industry on a global scale. It is indeed crucial for practitioners to advise organizations on what to prepare for and adjust their recovery plans accordingly.

"The industry landscape is rapidly changing, and so should our discipline in order to keep up with both traditional and modern challenges. At the top of the list this year we continue to see threats such as cyber attack, data breach and unplanned IT outages. More traditional threats such as terrorism continue to be ’front-of-mind’ for organizations. Given the rise of new challenges and the fact that old ones remain, horizon scanning techniques are even more valuable in assisting organizations to be prepared to the best of their potential.

Howard Kerr, Chief Executive at BSI, commented: “2015 saw a number of high profile businesses across the world hit by cyber attacks, so it’s reassuring to see that so many are aware of the threat it poses. Our research finds it to be the top concern in six out of the eight regions surveyed.

However, we remain concerned to see that businesses are still not fully utilizing the information available to them to identify and remedy weaknesses in their organizational resilience.

It is difficult to conceive that either investors or employees will be reassured that the leaders of the organizations they trust are making strategic decisions without an effective evaluation of risk.

Ultimately, organizations must recognize that, while there is risk, and plenty of it, there is also opportunity. Taking advantage of this means that leaders can steer their businesses to succeed by not just surviving, but thriving.

The report also measures sentiment towards specific business trends and uncertainties. The use of the internet for malicious attacks remains on top this year, with 83% indicating their concern. Increasing supply chain complexity also features in the top ten and on the radar of 47% of respondents.

Despite growing fears over the resilience of their firms, the report records another fall in the use of long-term trend analysis to assess and understand threats, down 3% to 70% this year.

Of those carrying out trend analysis, a worrying third (33%) are not using the results to inform their business continuity management programmes.

Globally, business preparedness shows variations with 9 out of 10 (94%) organizations in Canada utilising trend analysis, while just 3 in 10 firms (29%) in the Caribbean and Latin America do so. Small businesses, evaluated for the second time in this year’s report, continue to lag behind with only 58% compared to 74% of larger businesses.

The report provides the strong recommendation that the rising costs of business continuity demand greater attention from top management. Encouragingly, adoption of ISO 22301, the business continuity standard, appears to be a common framework, with more than half (51%) of organizations now relying upon this.

About the Business Continuity Institute

Founded in 1994 with the aim of promoting a more resilient world, the Business Continuity Institute (BCI) has established itself as the world’s leading Institute for business continuity and resilience. The BCI has become the membership and certifying organization of choice for business continuity and resilience professionals globally with over 8,000 members in more than 100 countries, working in an estimated 3,000 organizations in the private, public and third sectors.

The vast experience of the Institute’s broad membership and partner network is built into its world class education, continuing professional development and networking activities. Every year, more than 1,500 people choose BCI training, with options ranging from short awareness raising tools to a full academic qualification, available online and in a classroom. The Institute stands for excellence in the resilience profession and its globally recognised Certified grades provide assurance of technical and professional competency. The BCI offers a wide range of resources for professionals seeking to raise their organization’s level of resilience, and its extensive thought leadership and research programme helps drive the industry forward. With approximately 120 Partners worldwide, the BCI Partnership offers organizations the opportunity to work with the BCI in promoting best practice in business continuity and resilience.

About BSI

BSI (British Standards Institution) is the business standards company that equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Formed in 1901, BSI was the world’s first National Standards Body and a founding member of the International Organization for Standardization (ISO). Over a

century later it continues to facilitate business improvement across the globe by helping its clients drive performance, manage risk and grow sustainably through the adoption of international management systems standards, many of which BSI originated. Renowned for its marks of excellence including the consumer recognized BSI Kitemark™, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare and ICT. With 80,000 clients in 182 countries, BSI is an organization whose standards inspire excellence across the globe.

To learn more, please visit www.bsigroup.com

ExploreAir LR Systems Span 235 Km Over Mediterranean Sea With 1Gbps Service

SAN JOSE, Calif. – Exalt Wireless, the leading innovator of next-generation wireless connectivity systems for private networks and Internet infrastructures, today announced that its ExploreAir LR 7 GHz microwave systems have been used to establish a reliable, high-speed link spanning what it believes is a record-breaking 235 kilometers over water. The microwave link, deployed in a licensed frequency band for an unnamed wireless Internet service provider (WISP) between an island in the Mediterranean and the coast of Lebanon, provides up to 500 Mbps full duplex or 1 Gigabit per second of aggregate throughput and underscores Exalt's outstanding performance and value. The link, as part of a hybrid network of microwave radios and land fiber, provides essential network connectivity between two continents and, after a full year in operation, has proven to be far less expensive and more reliable than leasing undersea cable.

"We have said all along that our microwave systems deliver the highest performance and reliability, and this deployment proves it," said Amir Zoufonoun, CEO and founder of Exalt Wireless. "We believe that the previous distance record was 225 kilometers, and that was over land, using dual radios at each end of the link. Our deployment uses just one radio at each end of the link and we link over water, which creates significant transmission problems for ordinary microwave radios."

Exalt ExploreAir LR all-outdoor radios are ultra-high capacity, ultra-high gain, zero-footprint microwave systems operating in the 6-43GHz bands. Designed to significantly reduce required antenna diameter and featuring the industry's only field replaceable diplexers, ExploreAir LR systems offer dramatic TCO savings over competitive alternatives. With Exalt's in-house designed, proprietary advanced DSP algorithms and circuit designs, coupled with its own advanced RF electronics, the XPIC-ready ExploreAir LR systems, utilizing the 2+0 single antenna configuration, can deliver up to 1000 Mbps full-duplex Layer 2 uncompressed data throughput in a single channel over long distances, resulting in the industry's lowest cost per Mbps/mile.

Exalt ExploreAir LR microwave systems are available globally from Exalt directly or through a worldwide network of distributors.

About Exalt Wireless

Exalt Wireless is a forerunner in the global Internet revolution, delivering high-value wireless systems that transform the economics of connectivity. Exalt Wireless systems extend or complement network fiber and replace now-outdated copper, enabling customers to accelerate time-to-market, optimize network performance, and reduce network infrastructure costs. Today, over 2,000 global customers, from the world's largest mobile operators to independent service providers, government agencies, and multinational enterprises depend on Exalt systems as they move their applications to the Cloud, enable mobility, and connect the unconnected. Learn more at www.exaltcom.com

Join us

Exalt Wireless and the Exalt logo are trademarks of Exalt Wireless, Inc.

DataLocker and Kingston Strengthen Partnership to Provide Best-in-Class Encryption Solutions to Enterprises Worldwide

OVERLAND PARK, Kan. – DataLocker, Inc. (datalocker.com), a leading provider of encryption solutions, announced that the company in cooperation with Kingston Digital, Inc., the flash memory affiliate of Kingston Technology Company, Inc., has acquired the technology and assets of IronKey from Imation Corp. (NYSE: IMN)

In the transaction, DataLocker acquired the IronKey Enterprise Management Services (EMS) assets, while Kingston® acquired the USB technology and assets. Both companies will work closely to achieve a seamless transition of business operations. 

The addition of the IronKey services will add to DataLocker's suite of enterprise encryption solutions, which includes the SafeConsole® management service that DataLocker acquired from BlockMaster in 2015. DataLocker will offer both of these powerful enterprise management services for centrally managed encrypted storage devices offered by IronKey, Kingston, DataLocker, and other secure storage providers.   

"Incorporating IronKey's technology into our award winning line of DataLocker products will enhance our position as a leading provider of enterprise encryption management solutions," said Jay Kim, founder and CEO, DataLocker. "We are excited to expand the scope of our relationship with Kingston and look to enhance IronKey's role as the gold standard in encrypted storage."

DataLocker looks forward to successfully integrating and supporting IronKey services moving forward.

About DataLocker
DataLocker (datalocker.com) is an innovative provider of encryption solutions. DataLocker offers encryption products such as external storage, cloud encryption gateways, and management services for governments, military, and enterprises around the world. DataLocker owns leading encryption solutions under the DataLocker, Sentry, SafeConsole and IronKey brands. Headquartered in Overland Park, Kansas, DataLocker products combine superior convenience and usability with state-of-the-art security. DataLocker is "Simply Secure."

  • Company's first complete unified communications and contact center cloud offers for midsize businesses in two deployment options
  • Unparalleled full stack solution enables seamless integration and migration between premises-based and cloud
  • Enables channel partners to seize untapped market opportunities and evolve over 1M existing Avaya systems to cloud


SANTA CLARA, Calif. – Avaya, a global leader in business communications software, systems and services, today announced its first complete, multichannel unified communications and contact center cloud offers targeted for the midmarket. Avaya Midmarket Cloud solutions are two flexible deployment options, enabling Avaya channel partners to seamlessly evolve midsize companies to the advanced capabilities needed for digital business. Both options, Powered by Avaya IP Office™ and OnAvaya™ - Google™ Cloud Platform, can enable true, hybrid clouds that allow customers to maximize their investments in more than 1 million Avaya systems worldwide1.

Based on the world-class, Avaya IP Office™ Platform, Avaya Midmarket Cloud Solutions are the only unified communications and contact center cloud offers for midsize businesses in the market that utilize the same code base as those installed on premises. The benefits of a single code base for deploying hybrid clouds cannot be understated:

  • For channel partners -- this is the easiest, most flexible and profitable means of moving customers to cloud, offering a full stack solution anyway customers want it, simplifying integration, leveraging product knowledge and experience and reducing the need for investment in new skill sets.
  • For customers -- a hybrid cloud option based on Avaya IP Office enables the deployment of new capabilities based on business needs, while leveraging existing investments in call control, phones and more. Companies have more control over expenses and the rate at which full migration to cloud occurs, in addition to quickly bringing on new locations.

Avaya Midmarket Cloud Solutions now support full, multichannel unified communications and contact center capabilities, more operating systems and devices than any competitive cloud offer (PC and MAC web clients and Chrome OS), as well as the unique capabilities of Avaya Communicator for Web that enables communications from any browser-based application.

  • Partner Powered by Avaya IP Office - This cloud option is now globally available to qualified channel partners who wish to install the solution in the data center of their choice. Tested and proven during controlled introductions with 10 Avaya channel partners, Partner Powered by Avaya IP Office is already serving several thousand end-users in North America and Europe.
  • OnAvaya - Google Cloud Platform - Currently available in the US-only, the initial solution announced last Spring has been broadened to make it easier for selected partners that do not have the infrastructure to host and manage their own cloud. The solution also has expanded now include full unified communications as well as multichannel contact center capabilities. End customers such as Diligent Benefits are already serving their customers via OnAvaya - Google Cloud Platform.

Avaya Midmarket Cloud Solutions is the latest in a series of Avaya programs focusing on enabling channel partners and midsize companies evolve communications to meet today's requirements for mobile, digital business. Avaya channel partners interested in delivering Avaya Midmarket Cloud Solutions can complete the Avaya MM Priority Cloud Partner Application. Currently, partners outside the US are only eligible for the Partner Powered by Avaya IP Office option and therefore must be able to provide the infrastructure or host in the data center of choice.


"Avaya channel partners have a significant role to play in cloud deployments for midsize companies with their established knowledge of the customer and expertise with Avaya products. Now, they have even more flexibility with which to approach the customer by offering hybrid cloud solutions in a market that has considerable growth potential and is looking for a cost-effective path to advanced communications."
Steve Biondi, Global Channel Chief, Avaya

"Businesses, especially midsize ones, need a clear and practical path to the cloud. Channel partners do as well, to keep their businesses strong and healthy while providing customers with solutions delivered in the preferred fashion. A solid program for channel partners to deliver hybrid cloud brings the best of both worlds: leveraging existing expertise and customer relations to provide the cloud resources and new deployment approaches that can take everyone to the next stage of growth."
Ray Boggs, VP Small and Medium Business Research, IDC

"Many midmarket companies are seeking practical, cost-effective ways to activate the multichannel communications capabilities expected by today's consumers. For those seeking an OPEX solution, the ScanSource Catalyst Powered by Avaya IP Office solution is the answer for those needs. Now, our channel partners can truly support their midsize customers in the cloud and grow their business in new and exciting ways." 
Ansley Hoke, vice president of merchandising, ScanSource Catalyst

"We're using technology to transform the experience of buying life insurance. We don't do one size fits all. The OnAvaya - Google Cloud Platform solution actually mirrors our methodology at Diligent -- a commitment to providing a turn-key solution. It's a complete solution and it's a great value."
John Wilhelm, founder, Diligent Benefits (Avaya end customer)

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage. The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information please visit www.avaya.com.

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners

Follow Avaya Twitter, Facebook, YouTube, LinkedIn, Flickr, and the Avaya Connected Blog.

1 Includes heritage Nortel systems

Transera's Omni-Channel Contact Center Software and Advanced Analytics Position BroadSoft to Capitalize on Multi-Billion Dollar Contact Center Market

GAITHERSBURG, MD – BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication software as a service (UCaaS) provider, has acquired Transera, a leading provider of cloud-based contact center software for small-medium business (SMB) and large enterprises. The acquisition positions BroadSoft to lead the fast-growing Contact Center as a Service (CCaaS) market, while enabling service providers to offer a comprehensive cloud contact center portfolio with minimal new investments, rapid time-to-market, and seamless integration with BroadSoft's BroadWorks® and BroadCloud® solutions.

Gartner placed Sunnyvale, California-based Transera as a "Visionary" in the 2015 Magic Quadrant for Contact Center as a Service, North America.[i] BroadSoft believes that Transera's omni-channel (voice, email, chat and social) and analytics-driven cloud contact center software will enable businesses to optimize operational efficiency, strengthen financial performance and improve the business outcomes of customer interactions.

"Today's acquisition brings together the leading cloud unified communications provider with a pioneer redefining contact center performance through omni-channel and big data analytics," said Michael Tessler, chief executive officer, BroadSoft. "The multi-billion dollar contact center market is ripe for cloud disruption, and we now offer service providers a single stack solution with the flexibility to scale from SMB to large enterprise."

The 2015 premise contact center market represents a large $3.3 billion opportunity according to an October 2015 MZA market forecast. We believe that the BroadCloud Contact Center portfolio will drive the transformation of this market to the cloud, by offering key advantages to customers, including:

  • Omni-channel contact center and Customer Engagement Analyzer provides intelligent routing, with advanced analytics, reports and dashboards
  • Transera's Call Center App for Salesforce is fully embedded within Salesforce.com Sales and Service Clouds, and leverages Salesforce data to guide real-time routing
  • Cloud routing and management provides global queuing, analytics, and seamless overlay of existing systems, sites, outsourcers and teams
  • BroadSoft's 700 plus service provider customers can leverage existing BroadWorks and BroadCloud investments with a single SKU solution that wraps hosted PBX, unified communications, omni-channel contact center, and network transport into one compelling and financially attractive customer offer.

"Cloud is rewriting the rules when it comes to how businesses can deliver a superior customer-engagement experience through simplicity, on-demand scalability, and advanced analytics," adds Prem Uppaluru, chairman and chief executive officer, Transera, who will assume the role of General Manager and Vice President of BroadSoft Cloud Contact Center.

Office Depot, Inc. is a prime example of global corporations shifting to Transera's omni-channel CCaaS offering. "Office Depot turned to Transera's omni-channel CCaaS offering because of its complex environment spanning 34 contact center sites across 4 continents and more than 3,000 agents," said Dan Cruceana, director of operations and analytics, at Office Depot, Inc. "Transera made an immediate impact on the company's bottom line as we realized significant cost savings, while lowering average speed of answer and call abandons by more than 50 percent."

Another example is Fort Worth-based North Texas Specialty Physicians (NTSP), a leading independent physician association that has deployed Transera's Call Center App for Salesforce across the company's contact centers. "We've been using Salesforce for some time, but found that we also needed a contact center solution with analytics-driven routing and reporting capabilities to better understand and manage our customer-agent interactions," said Nancy Lecroy, chief marketing officer at NTSP.

For 2016, we expect the acquisition to contribute approximately $7-8 million in revenue and be approximately $0.02 to $0.03 dilutive to our non-GAAP earnings.

Forward-Looking Statements:

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will," "can," and "believe" and other similar terms and phrases and include statements regarding BroadSoft's ability to incorporate Transera's operations into its existing BroadWorks and BroadCloud solutions, the expected benefits of the acquisition and Transera's product and service offerings to BroadSoft and its service provider customers, and the expected impact of the acquisition on BroadSoft's financial results. The outcome of the events described in these forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the possibility that the anticipated financial and other benefits from the acquisition are not realized or are lower or take longer to realize than expected, BroadSoft does not successfully integrate Transera's operations into its own or BroadSoft is unable to retain Transera's customers or personnel, as well as those factors contained in the "Risk Factors" sections of BroadSoft's Form 10-K for the year ended December 31, 2014 filed with the SEC on February 25, 2015, and in BroadSoft's other filings with the SEC. All information in this press release is as of February 8, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in BroadSoft's expectations.

About BroadSoft:

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.BroadSoft.com.

About Transera:

Transera improves the performance of contact centers, turning them into strategic corporate assets. With its suite of cloud-based software applications, Transera helps contact centers optimize operational efficiency, financial performance and the business outcomes of customer interactions to improve agent productivity and performance, sales, customer retention, and the overall customer experience. Go to www.Transerainc.com for more information on Transera.

[i] Source: Gartner, Inc., Magic Quadrant for Contact Center as a Service, North America, Drew Kraus, Steve Blood, Daniel O'Connell, 15 October 2015.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

New Features Enable Organizations to Collect, Filter and Export Communications Data to Lower Costs and Mitigate Legal Risks

NEW YORK – Actiance, the leader in communications compliance, archiving, and analytics, today released On-Demand Preservation capabilities for Alcatraz, its cloud-based archive, enabling organizations to hold, capture, search, and review content across more than 70 communications channels. Legal departments are now able to effectively manage eDiscovery requirements, while mitigating risks that may arise during the critical collection and preservation steps and complying with new Federal Rules of Civil Procedure (FRCP) regulations.

“The standards for legal preservation have become better defined, posing greater challenges for customers who face frequent, unpredictable legal discovery,” said Kailash Ambwani, president and CEO, Actiance. “Actiance’s On-Demand Preservation capabilities provide a gold standard in proving that a firm has taken the reasonable steps required by the Federal rules to collect and preserve all information that may be relevant for litigation.”

Actiance’s On-Demand Preservation capability leverages a modern, tamper-proof data store that legal teams can utilize by uploading content from more than 70 communication and social channels to automatically place under legal hold – whenever required for eDiscovery. Electronically stored information (ESI) is then immediately available for legal teams to conduct searches, filter unneeded content, and export data for downstream legal review.With built-in, easy-to-use eDiscovery features, legal teams can easily manage collection and preservation tasks without relying on IT.

In December 2015, the FRCP introduced new amendments that state firms must take “reasonable steps” to preserve information needed for eDiscovery. The amendments provide clarity to legal teams who have resorted to a variety of practices to collect and preserve ESI during the initial stages of eDiscovery. Many legal teams have historically relied on manual processes to preserve information, consuming excessive IT resources, slowing response time, and exposing organizations to greater risk.

“Electronically stored information continues to grow at a staggering pace and organizations must find better ways to collect and preserve information to ensure compliance,” Sean Pike, program director, eDiscovery and information governance, IDC. “The risk of exposure has become even greater because content is stored across multiple communication silos and in many cases is still being managed in a manual fashion. Businesses should consider solutions that automate the collection and preservation process to reduce management complexity, mitigate legal risk, and reduce cost.”

With Alcatraz’s new On-Demand Preservation feature, customers will benefit from:

  • A fully automated hold process to reduce collection risk: With the ability to automatically place items on hold, customers can eliminate time-consuming collection tasks and reduce legal risk. Alcatraz provides an easy-to-use interface to automate the upload of files from email, databases, and end-user documents such as Microsoft Word and PowerPoint.
  • A tamper-proof WORM-compliant repository for secure archiving: Actiance provides a secure environment built with high-availability and fault-tolerant infrastructure, eliminating the risk of data spoliation. Alcatraz has been certified as providing a durable and immutable data archive to meet rigorous regulatory storage requirements of SEC Rule 17a-4(f), CFTC Rule 1.31(b), as well as other regulations.
  • Fast search and filtering to improve efficiency: Unlike manual methods of collection and preservation that often require days or weeks to process, Alcatraz provides a sub-second Google-like search experience, giving immediate access to data under hold. Granular search features reduce data volume and improve reviewer efficiency.

Actiance will showcase Alcatraz and its enhanced features at LegalTech New York 2016, taking place February 2-6 at the New York Hilton Midtown. To learn more about On-Demand Preservation for Alcatraz and how it can help your organization, stop by booth #2006 or visit http://www.actiance.com/products/alcatraz/.

Additional Information

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About Actiance

Actiance is the leader in communications compliance, archiving and analytics. We provide compliance across the broadest set of communications and social channels with insights on what’s being captured. Actiance customers manage over 500 million daily conversations across 70 channels and growing. Customers include the top 10 U.S., top 5 Canadian and top 8 European and top 3 Asian banks. The Actiance advantage is customers stay ahead of compliance and uncover patterns and relationships hidden within their data. Learn more at www.actiance.com.

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