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Volume 27, Issue 4

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Jon Seals

Only 33 percent of companies that experienced a loss in the last year were able to recover 100 percent of their data


MINNEAPOLIS Eighty percent of companies believe that storing data in a virtual environment decreases or simply does not impact their organization’s chance of data loss. Yet, 40 percent of companies leveraging virtual storage experienced a data loss from those environments in the last year.

This survey, conducted by Kroll Ontrack, the leading provider of data recovery and ediscovery, provided insight into virtual environment data loss frequency and recovery management. Key findings indicate that 84 percent of corporations are leveraging virtualization for storage, and nearly one-third of respondents have 75-100 percent of their current environment stored in a virtualized environment. Of those that store data in a virtual environment, 40 percent experienced at least one data loss event in the past 12 months. This is down from 65 percent in 2011. Interestingly, 52 percent of corporations actually believe virtualization software decreases the chance of data loss.

“It is erroneous to believe that virtual environments are inherently safer or at less risk for data loss than other storage mediums,” said Jeff Pederson, manager of data recovery operations, Kroll Ontrack. “Virtual data loss can result from a range of causes, including file system corruption, deleted virtual machines, internal virtual disk corruption, RAID and other storage/server hardware failures, and deleted or corrupt files contained within virtualized storage systems. And, the ramifications are usually far more serious because the volume of data stored in a virtual environment is exponential to that stored on a single physical server or storage device.”

The survey went on to reveal that only 33 percent of companies were able to recover 100 percent of their lost data, which represents a 21 percent decrease from 2011, when 54 percent were able to recover 100 percent of their data. The other 67 percent of respondents disclosed that they were not able to get all their data back from their most recent data loss event.

“While the use of VMware® as a common infrastructure has matured and less incidents seem to occur, companies still suffer from critical data loss,” said Todd Johnson, vice president of data recovery operations, Kroll Ontrack. “The decreased ability to fully restore data proves that not engaging an experienced data recovery service after a virtual environment data loss creates a high risk of permanent data loss.”

When asked about how organizations attempted recovery, the largest portion of respondents, 43 percent, actually rebuilt the data. Only one in four looked to a data recovery company.

“Rebuilding data should not be a company’s first go-to option, as this method costs companies an abundance of time and resources. Experienced data recovery companies like Kroll Ontrack have processes, technologies and experience recovering complex virtualized environments, so you can get your organization back up and running to the exact point it was prior to failure,” added Pederson.

For more information about Kroll Ontrack and it virtual environment data recovery capabilities, visit: http://www.krollontrack.com/data-recovery/data-recovery-services/virtualization-recovery/

Seven hundred and twenty four IT professionals participated in this survey in August 2013. Two hundred and twenty three respondents took the survey in-person at VMworld® 2013 in the U.S., while 466 from EMEA and 35 from APAC and responded to the survey online. A complete list of survey questions and results are available upon request.

About Kroll Ontrack Inc. 
Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers manage, recover, search, analyze and produce data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data recovery, data destruction, electronic discovery and document review. Kroll Ontrack is a subsidiary of Altegrity, an industry-leading provider of information solutions. For more information about Kroll Ontrack and its offerings please visit: www.krollontrack.com or follow @KrollOntrack on Twitter.

NEW YORK, NY TELEHOUSE, the United States' leading provider of dedicated data centers, international Internet exchanges, and managed IT services, announces its strategic partnership with United Fiber & Data (UFD). The partnership aligns two of the telecommunication industry’s thought leaders in a long-term commitment to drive the growth of both companies.


The partnership will allow TELEHOUSE to meet customer demand for dark fiber by utilizing UFD’s NXT LVL, state-of-the-art fiber optic network. UFD’s network offers best-in-class technology and a diverse route, which is strategically positioned West of the North East Corridor’s traditional route. TELEHOUSE customers will be able to connect to major carrier hotels in New York and New Jersey, as well as to the Teleport facility, TELEHOUSE’s purpose built Disaster Recovery/Business Continuity Data Center located on Staten Island . Delivery of dark fiber solutions to TELEHOUSE customers is expected to begin in October 2013.


TELEHOUSE is pleased to be working with United Fiber & Data’s customer centric approach to enhance the dark fiber solutions our Customers’ increasing demand requires and our supporting network services depend on,” says Fred Cannone, Director of Sales and Marketing at TELEHOUSE.


Christopher Lodge, UFD’s President and COO, echoes Fred’s sentiments, “UFD couldn’t be more thrilled to make this announcement.  It’s a true win-win partnership, one from which the telecommunications industry will benefit immensely.”


The partnership also provides UFD with access to the New York International Internet Exchange (NYIIX), one of the world’s largest International peering exchanges. The seamless switching fabrics of NYIIX will provide UFD with powerful network-to-network connections, enhanced network performance and improved connectivity.

For more information on Telehouse, visit www.telehouse.com or email sales@telehouse.com.

For information on United Fiber & Data, visit www.unitedfd.com or email sales@unitedfd.com.



About TELEHOUSE America

A stable and trusted pioneer of carrier-neutral data center services, TELEHOUSE provides secure, power-protected environments, where clients house and operate their telecommunications and network resources. Among the many benefits of colocating with TELEHOUSE is the ability to connect to state-of-the-art peering exchanges in New York (NYIIX) and Los Angeles (LAIIX). Through Manage-E, TELEHOUSE provides a comprehensive suite of solutions – from help desk and hardware support to managed IT infrastructure, security and compliance services – all delivered by expert consulting and operations teams on a global scale and from one point-of-contact.  Additionally, the global  availability of 46 TELEHOUSE-branded data centers in 23 cities throughout Asia, Africa, North America and EMEA, delivers continuous, cost-effective operation of network-dependent, IT infrastructure to businesses around the world. Please visit www.telehouse.com, or contact us at sales@Telehouse.com. Follow TELEHOUSE on Twitter @TELEHOUSE.

Management approach simplifies end-to-end service creation and management across Intuitive Packet Optical Networking™ service delivery networks

Marietta, Ga.Optelian today unveiled FLEXManager™, a new approach to service creation and management that leverages Service Driven Networking™. FLEXManager is at the core of Optelian’s Intuitive Packet Optical Networking™ solutions.  It reduces the time to create and deploy packet optical services and accelerates time-to-revenue.

Service provider operations personnel typically require an in-depth understanding of complex technology—and product-specific procedures and knowledge— to create and manage end-to-end Ethernet services and network infrastructure. Optelian’s Service Driven Networking approach eliminates this complexity by using common, standardized service definition attributes and software intelligence to translate requirements, implement end-to-end services, and manage those services throughout their lifecycle.

“FLEXManager provides operators with simpler management of their packet optical service delivery network. Our Service Driven Networking approach puts services first as opposed to the technology that enables them,” said David Weymouth, Optelian’s CEO.  “It is very different from what other players are doing. Service providers really like the way our solution ties service creation directly to the service sold to a customer.   The benefits of this simplicity are the ease and speed at which services are created without requiring extensive technology and product knowledge.”

For Ethernet services, FLEXManager uses MEF-standardized attributes within a service creation wizard to identify how the network must deliver the service. With this knowledge, FLEXManager takes care of recommending service paths, configuring service endpoints, intermediary points, and all attributes of the end-to-end MPLS-TP connection.  This eliminates error-prone and labor-intensive technology-based provisioning, and expedites service creation by providing pre-defined service templates.  

The service-centric approach of FLEXManager also provides a service-to-network-to-customer correlation that aids significantly with communications, troubleshooting, and service adjustments. Alarms, events, and key performance indicators can all be easily traced to a service or a customer’s set of services.  It also allows drilling down into the network to get more details on the physical service delivery infrastructure, as required by the network operator.

Optelian’s Intuitive Packet Optical Networking portfolio, managed by FLEXManager, is enabled by the Optelian FLEX Architecture™ which includes:

  • Layer 2+ - Connection-Oriented Ethernet based on MPLS-TP through the PacketFLEX™ PKX-1640 Packet Networking Card offering 200 Gb/s of switching capacity with OTN
  • Layer 1 - Wavelength service delivery through the CircuitFLEX™ family of WDM transponders and ADM-based muxponders with OTN.  This includes the MPX-9110 Flexible 100G Platform which supports 10G/40G aggregation in a 1RU platform, as well as the FLX-1610 Multi-protocol Networking Card, a highly integrated MSPP and ADM
  • Layer 0 - Platforms supporting a modular set of optical infrastructure elements, including the LightFLEX™ family of ROADMs, amplifiers, balancing/conditioning for long-haul, passive elements, and node intelligence.

To learn more about Intuitive Packet Optical Networking, visit us at www.optelian.com/intuitivepacketoptical.




About Optelian
Optelian provides Intuitive Packet Optical Networking to deliver next generation services. Our solutions are powered by our modularOptelian FLEX Architecture™, and deliver services from access to core, passive to packet, and 100M to 100G. Intuitive Packet Optical Networking enables Service Driven Networking, allowing you to rapidly deliver services while optimizing network capacity. We empower intuitive service management through a simplified infrastructure that virtualizes network and technology complexity.

With agile design capabilities and North American-based manufacturing, Optelian can meet custom requirements to suit any network. Combined with professional services to ensure your solution is optimally deployed, and world-class customer support, Optelian delivers the technology and services that enable intuitive next generation networks. For more information, visit www.optelian.com, and follow us on Twitter @Optelian.

60 percent of all users claim to recover applications and data in just 24 hours after a site disaster
NATICK, MA – TwinStrata, Inc., an innovator in cloud-integrated storage solutions, today announced the results of its 2013 Cloud Storage and Disaster Recovery survey. Conducted between May to August 2013, the report analyzes responses from 288 IT personnel. The results indicate widespread acceptance of cloud storage and demonstrate the tangible impact cloud storage can have on disaster recovery strategies. The full report and its accompanying infographic can be downloaded at: http://info2.twinstrata.com/dr-survey-2013 Among the key findings: • Sixty percent of all users claim to recover applications and data in just 24 hours after a site disaster. An additional 19 percent estimated it would take less than three days. The remaining 20 percent (one in five) estimated it would take more than three days to recover both data and applications. • Nearly half (48 percent) of organizations that rely solely on cloud storage for backup and disaster recovery (DR) indicated they can recover both data and applications in just “a couple hours.” Only 30 percent of organizations that do not use cloud storage for DR at all claim the same recovery speed. • Similarly, 47 percent of organizations that do not use any cloud storage for disaster recovery actually spent more than $100,000 annually on DR services – compared to only 27 percent of organizations that rely solely on cloud storage for DR. • Having a virtualized environment also made a significant difference to recovery time objectives – 68 percent of fully virtualized companies claimed site recovery in “a couple hours.” • One in three organizations continued to rely on onsite backups or offsite tapes as their only backup/DR strategy. • Almost two-thirds (63 percent) of respondents use or plan to use cloud storage for backup/DR. • Mid-market organizations that estimate one-day shut-down costs between $25-$500k were the most vulnerable to disaster, with 28 percent estimating it would take more than three days to recover data and applications Only 16 percent of all other companies estimated the same. “Last week’s announcement that Nirvanix is shutting down has caused many organizations to question whether cloud storage is worth the perceived risk,” said Nicos Vekiarides, CEO of TwinStrata. “Our survey clearly shows that the benefits of cloud storage are far too compelling to ignore, particularly from a disaster recovery perspective. With the right technology and migration plan in place, customers can recover from any disaster – even the loss of their cloud storage provider.” Resources • To take the survey yourself, visit www.twinstrata.com/take-dr-survey • For Nirvanix customers seeking to migrate their data to another cloud provider, • Download our white paper, “Understanding Disaster Recovery Options” at www.twinstrata.com/dr • To try TwinStrata CloudArray for free, visit www.twinstrata.com/free-trial • Follow TwinStrata at http://twitter.com/TwinStrata and http://facebook.com/TwinStrata About TwinStrata, Inc. TwinStrata delivers cloud-integrated storage solutions that seamlessly combine the flexibility of cloud-based technologies with the robustness of traditional storage. As a result, customers benefit from significant reductions in IT costs, time and administrative requirements. Customers of all sizes use TwinStrata to capitalize on the cloud’s scalability and economy advantages without sacrificing the security, performance and peace of mind of local storage. More information is available at twinstrata.com.

One Marketplace Provides WOW! With Extended Network Reach, Enhanced Market Visibility and Optimized Revenue Opportunities
  • Global Capacity announces today its selection by WOW!, the ninth-largest cable provider in the United States and leading provider of high-speed Internet, cable TV, and phone throughout the Midwest and Southeast, to expand the reach of WOW!’s network footprint and connect its on-net assets to a wider national and global market.
  • One Marketplace’s visibility arms WOW! with real-time industry intelligence on market price, demand and supply, allowing the cable provider to decrease its overall time to market and sell its services more competitively.
  • “Our relationship with WOW! provides the opportunity to expand the breadth and reach of network capabilities for both of our companies,” adds Ben Edmond, Chief Revenue Officer of Global Capacity.
Chicago, IL – Global Capacity, the leading network connectivity company, today announces its selection by WOW!, the ninth-largest cable provider in the United States and leading provider of high-speed Internet, cable TV, and phone throughout the Midwest and Southeast, to expand the reach of WOW!’s network footprint and connect its on-net assets to a wider national and global market.
WOW!’s interconnect to Global Capacity’s One Marketplace Chicago Point of Presence (PoP) enables the efficient delivery of higher bandwidth private line and Ethernet services.  Global Capacity’s One Marketplace provides automated pricing and streamlined service delivery as well as transparent visibility into on-net buildings and service availability for networks.  Furthermore, One Marketplace’s visibility arms WOW! with real-time industry intelligence on market price, demand and supply, allowing the cable provider to decrease its overall time to market and sell its services more competitively. 
The same interconnection will supply Global Capacity with services on WOW!’s infrastructure of over 40,000 miles of fiber assets across 18 markets in the Midwest and Southeast.  This bilateral interconnect agreement further differentiates Global Capacity’s ability to provide competitive connectivity solutions to a growing ecosystem of One Marketplace buyers.
“Global Capacity is a valuable cornerstone partner that understands the wholesale and business model while realizing the intrinsic value of our mutual partnership,” comments Brad Cheedle, Senior Vice President, Business Services, of WOW!  “With an interconnection to One Marketplace, WOW! is able to validate the buildings within our network footprint and increase the on-net inventory accessibility for Global Capacity’s customers through our 150,000 buildings.”
“Our relationship with WOW! provides the opportunity to expand the breadth and reach of network capabilities for both of our companies,” adds Ben Edmond, Chief Revenue Officer of Global Capacity.  “Global Capacity’s One Marketplace platform enables WOW! to leverage an automated process to streamline and simplify network operations while simultaneously gaining access to an entire marketplace of networks, allowing for the best customer experience at all transaction points.”
Global Capacity’s One Marketplace provides customers with a single source for procuring network connectivity solutions that extend their network reach efficiently and cost-effectively, delivering the network coverage service providers require without the complexity of managing multiple suppliers.  Learn more about Global Capacity’s One Marketplace platform by visiting http://globalcapacity.com/one-marketplace.
About Global Capacity 
Global Capacity is the marketplace of networks, delivering ubiquitous network connectivity solutions via its industry-leading platform, One Marketplace.  One Marketplace eliminates the complexity and inefficiency of a fragmented network market by combining an aggregated, interconnected physical network with a unique cloud application that automates the design, pricing, ordering, delivery, and maintenance of network solutions.  One Marketplace provides cost-effective, high-performance network solutions that support the exploding bandwidth requirements driven by the cloud, mobility and globalization for wholesale and enterprise customers.  Additional information can be found at www.globalcapacity.com or by connecting with Global Capacity on Twitter and LinkedIn.
About WOW!
Founded in 1996, WOW! is one of the nation's leading providers of high-speed Internet, cable TV, and phone, serving communities in Illinois, Michigan, Indiana, Ohio, South Dakota, Iowa, Minnesota, Kansas, Tennessee, Alabama, Georgia, South Carolina, and Florida. In Kansas and South Dakota, WOW! services are provided through an affiliation of WOW! and Knology, Inc.  The company is dedicated to delighting customers with friendly, quality service at affordable prices. WOW! is privately owned by Avista Capital Partners. www.wowway.biz

Spectra Logic-sponsored Survey Reveals Heavy Use of Manual Processes and Extended Retention Periods

BOULDER, Colo. & LONDON, UK — Spectra Logic today announced the results of an independent survey conducted by market research agency, Vanson Bourne. The survey, completed in August 2013, includes responses from 300 U.S. and U.K.-based IT decision makers and reveals how organizations are currently managing long term data storage and the challenges associated with long term data retention. The results highlight that the majority of IT decision makers at large organizations use manual processes to analyze and migrate stored data, rarely delete data, and add more storage when necessary.

Organizations across a number of sectors, including media and entertainment, life sciences, medical imaging, oil and gas, government, and video surveillance, are choosing to retain much of their data for extended periods. A number of factors influence the trend toward extended data retention, including regulatory, compliance or governance requirements, as well as the opportunity to repurpose and monetize information in the future. 

Click to Tweet: 62% of IT organizations polled rarely delete data and grapple with the challenge of managing long term data storage http://bit.ly/1aNBQRy

The survey revealed that:

  • 68 percent of total respondents, including 81 percent of U.S.-based respondents, manually analyze and move their long term data to different locations, and delete limited amounts of stored data. This finding reflects the current data center trend toward needing to retain more than just email and compliance data for future reference.  Great tools have been created for long term storage and access to structured data; however, current unstructured file data migration to cost-effective tiers often requires more manual migration.
    • This response was slightly more pronounced in organizations with 1,001-3,000 employees, as 71 percent of those organizations and 65 percent of organizations with more than 3,000 employees noted they manage their long term storage in this manner.
  • 62 percent of respondents, including 77 percent of U.S.-based respondents, manage long term data storage by adding more capacity when necessary and rarely delete data. This finding reflects the growing recognition of the value of data to business growth and success.  Retaining historical data is helping fuel business analytics that predict future trends.
    • 65 percent of organizations with 1,001 to 3,000 employees and 59 percent of organizations with more than 3,000 employees noted they manage their long term storage in this manner.
  • When it comes to storing data in the cloud, 63 percent of respondents expect to keep stored data for up to five (5) years. In addition, of all respondents surveyed more than 60 percent view cost as a barrier to storing data in the cloud for longer periods of time than they do currently.

“The survey findings illustrate the need for new storage options that allow organizations to reduce the time spent manually managing long term storage and easily interface with low cost storage tiers,” said Molly Rector, executive vice president of product management and worldwide marketing, Spectra Logic. “The low-cost nature of tape, combined with its scalability and durability, ensures it will continue to play an important role in modern and evolving IT environments.”

More information about Spectra Logic Corporation is available here.

FRANKLIN, Tenn., Cassidian Communications, an EADS North America company, exhibited its latest emergency notification technology at the Disaster Recovery Journal (DRJ) Fall World 2013 conference in San Diego, Calif., Sept. 22-24. Demonstrations of The Communicator!® NXT™ emergency notification technology will be conducted from booth #100.

Attendees learned first-hand how The Communicator!® NXT™ solution supports simple to highly complex communications strategies for business continuity and disaster recovery. More specifically, they saw the many enhanced capabilities of the latest version. These include two-way SMS (text messaging), additional language support, expanded security measures and single sign-on, among several other features.

Catherine Sozio, telecommunications specialist with New York’s Brookhaven Memorial Hospital, said of the solution, “The Communicator! NXT is a great product. It allows us to quickly and effectively communicate via various devices with personnel and others in critical situations, such as code alerts, and even non-critical events. Working with the company’s support team, who are very pleasant and thorough, the upgrade to the newest version was a smooth, well-timed process.”

Hundreds of public and private sector organizations worldwide rely on The Communicator! NXT solution for immediate, multi-modal notification and intelligent mobilization of specific individuals, groups or teams. The application also captures critical feedback, enabling faster, more informed decision-making in contingencies, and provides comprehensive reporting for a full audit trail.

Additionally, DRJ Fall World attendees got a look at Cassidian Communications’ Self-Registration Portal. This essential module allows organizations to easily collect necessary contact information from employees, contractors, visitors and others.

“DRJ Fall World is a significant conference for business continuity and disaster recovery professionals and provides us the opportunity to spend time with many of our clients,” said Mark Portanova, national director of sales, Cassidian Communications. “It also gives us another opportunity to educate the market on how our notification technology can significantly improve communications and quite possibly save lives.”

About Cassidian Communications (www.CassidianCommunications.com)

Cassidian Communications, an EADS North America company, is a global leader and trusted source for mission-critical communications technologies, including NG9-1-1 call taking systems, emergency notification solutions and services, and P25 land mobile radio networks and LTE. For over four decades, Cassidian Communications has upheld its promise to keep people connected when it matters most, consistently designing solutions with an open mind and creating smarter, more effective ways to ensure communities are safe. For Cassidian Communications, CRITICAL MATTERS. The company is headquartered in Temecula, Calif., with facilities located in Richardson, Texas, Franklin, Tenn. and Gatineau, Quebec.

About EADS North America (www.eadsnorthamerica.com)

EADS North America is the U.S.-based operation of EADS, a global leader in aerospace, defense, and related services. EADS contributes more than $14 billion to the U.S. economy annually and supports over 225,000 American jobs through its network of suppliers. EADS North America, headquartered in Herndon, Va., offers a broad array of advanced solutions to meet U.S. military and commercial requirements, including fixed- and rotary-wing aircraft, homeland security systems, public safety communications, defense electronics and avionics, and threat detection systems.

DCD Intelligence Releases New White Paper, “Assessing the Cost, Modular vs. Traditional Build”

LONDON – DCD Intelligence, a division of DatacenterDynamics that offers an array of market research, business intelligence, analysis and reporting services, releases a report today assessing the comparative costs of deployment of modular solutions versus traditional builds. Its research findings conclude that the actual cost of deployment of a modular solution is between 13 and 14 percent less than the build of a traditional data center of similar capacity, when all associated costs are taken into consideration.

Modular approaches to data centers have grown in popularity during the past two years. But one of the problems facing not only end-users, but also modular vendors themselves, has been the lack of clarity into full cost comparisons of modular solutions versus traditional brick-and-mortar data centers.

The DCD Intelligence White Paper Assessing the Cost, Modular vs. Traditional Build offers insight into the real cost comparisons of both approaches, and is a valuable tool for any infrastructure manager or modular solutions provider looking for real cost comparisons.

The main findings of the paper point to cost savings when all costs are taken into account, and also concludes that for operators looking to lower PUE in their data centers, a modular approach may offer a solution. The research also states that the greater density and more efficient use of space mean that modular facilities are able to achieve significantly better PUE compared to traditional data centers in many cases.

Chris Drake, Lead Analyst at DCD Intelligence and Author of the white paper does point out that, in spite of the paper’s findings, the issue is far more complex than simply assuming that a modular approach will always offer significant cost savings.

“It is important to recognize that there are a vast number of modular products available; not all of which offer the same standards and certifications and levels of support to end users,” comments Drake. ”This paper offers the first real cost comparison of modular versus traditional build. But, as with any market, the potential savings will vary depending on the particular modular solution chosen.”

The research was undertaken with the support of three key players in the modular space:  IO, Colt and Gardner all of which provided DCD Intelligence with valuable information that made the costs comparisons possible. Other prominent players in both the modular and traditional build space also contributed data.

“Every new market or technology is misunderstood early in its life cycle, and modular data centers are no exception,” states Troy Rutman, Director of Corporate Communications for IO.  “IO was delighted to be involved in a project designed to quantify actual customer benefits rather than to market a particular product or service.  The DCD Intelligence project offers real information on modular solutions and particularly the cost benefits versus traditional data center builds. By collaborating with DCD Intelligence, we ensured that we can offer our customers neutral educational information that will play a substantial role in determining the future of the data center industry.”

“Participating in this project gave us the opportunity to get independent insight into the costs of the modular approach to building data centers and traditional methods,” adds Victor Smith, Product Director for Colt. “We’ve known for some time that the benefits of a modular approach, in particular around costs and efficiency, are very compelling. This study however offers an impartial comparison and view.  Colt is delighted that this paper can offer end-users actual cost comparisons and aid their own decision making.”

A full copy of the paper can be downloaded from http://www.dcd-intelligence.com/Products-Services/Whitepapers.

# # #

About DCD Intelligence

Specialist research and analyst company in the Data Center, Telecoms and IT sectors - with the global reach of parent company DatacenterDynamics, DCD Intelligence is uniquely placed to offer professionals in these sectors holistic yet statistically sound business intelligence whether in form of research reports, data tools or fully bespoke projects.

DCD Intelligence is committed to basing our analysis on stringent research techniques accepted by research communities worldwide. An understanding of the process we employ gives our client base confidence in the reports, studies and bespoke analysis produced by our team of respected researchers and analysts.

About DatacenterDynamics

DatacenterDynamics, part of the DCD Group, is a premier full service B2B information provider, offering a comprehensive product and service portfolio tailored specifically for the data center industry through its divisions: Media, Events, Intelligence and Performance.

The Media Division features the world’s only global publication for the data center market, DatacenterDynamics FOCUS Magazine, along with multimedia offerings, webinars, and a renowned awards program recognizing innovation in the industry.

The Events Division incorporates DatacenterDynamics core event offering, the Converged conference series presently running in 48 locations around the globe, along with FOCUSOn and Intelligence Seminars.

The Intelligence Division offers an array of market research, business intelligence, analysis and reporting services; and The Performance division provides DCProfessionalDevelopment training courses and certification.

To learn more about DatacenterDynamics and its product and service portfolio, please visit www.datacenterdynamics.com. You may also follow DCD on Twitter @dcdfocus or google+ .

OptifiNow amplifies social media across the enterprise by engaging sales professionals’ fans & followers with brand compliant messaging

LOS ANGELES, CA – OptifiNow, an industry leader in SaaS-based solutions designed to optimize the effectiveness of the sales force, is once again establishing the industry benchmark by launching Social onDemand, the first social media application designed specifically for use by a sales team. Social onDemand empowers sales teams to acquire leads, nurture prospects and convert customers via social media channels. Combining Social onDemand with the existing OptifiNow platform enables relevant, multichannel, brand compliant communication throughout the entire sales and marketing funnel.

Ever since Facebook, Twitter, LinkedIn and other social media channels exploded in popularity, companies have been searching for the most effective way to leverage social media in sales and marketing activities,” said OptifiNow CEO John McGee. "Until now, companies have struggled to build an effective social media presence because fans and followers are not as interactive with a disconnected corporate account. With Social onDemand companies are finally able to exponentially grow their fan bases and increase the effectiveness of social media marketing and selling by tapping into the social resources of the sales team.”

Social onDemand allows marketing departments to build libraries of brand and legal compliant communications that sales representatives can post to their individual LinkedIn, Facebook, and Twitter accounts with one click from any location, on any device. Posting to the followers of individual sales representatives expands a company’s reach and also facilitates direct dialogue between customers and sales representatives.

Additionally, companies will now be able to monitor social media across corporate and employee accounts to determine what campaigns are generating results and which need to be revised. Real time results help companies know what is trending and what is not, learn how customers, prospects and leads engage with content, and track and grow their influence within social networks.

McGee added, “We are excited about the roll out of Social onDemand. The addition of this feature to our Sales Enablement platform, OptifiNow, establishes an industry benchmark for social selling. Sales teams can now communicate to acquire leads, nurture prospects and convert customers using e-mail, direct mail, SMS, print or social media using an integrated solution.” He also noted, “No longer do sales reps need to hop from one software application to another to manage their activities. OptifiNow’s integrated solution empowers sales professionals by providing all the tools they need for success in one easy to use package. Sales teams embrace and use OptifiNow because it was developed for sales people by sales people.”

For more information about Social onDemand visit: www.optifinow.com.

About OptifiNow

OptifiNow is an industry leader in SaaS solutions designed to optimize the effectiveness of the sales force. OptifiNow's platform is modular in design yet it offers a fully integrated solution including: Lead Management, CRM, Sales Enablement, Content Management, Marketing Automation, Social Automation and Sales Collaboration that allow the definition and automation of company specific benchmark sales processes. OptifiNow enables multi-channel timely, relevant, brand and regulatory compliant communication. OptifiNow supports Direct Mail, Email, Print, SMS, Social, and Telephonic channels of communication.


KANSAS CITY, Mo.—Students and faculty at Kansas State University in Manhattan, Kansas, along with their neighbors, will have a unique chance to learn first-hand about the importance of disaster preparedness with the launch of ReadyCampus, a one-day preparedness campus event slated for September 30, 2013.


ReadyCampus, a student-centered initiative, is an innovative partnership between Kansas State University (K-State) and the Federal Emergency Management Agency’s (FEMA) Region VII. The event is being hosted by K-State’s School of Leadership Studies’ HandsOn Kansas State (HOKS) as part of their civic learning opportunities. Manhattan Good Neighbors is a program activity, within HandsOn that focuses on campus and community relationship building and service. Timed to coincide with the end of National Preparedness Month 2013, this initiative focuses heavily on existing resources and capabilities accessible to studentsby combining disaster information and social media.


The three-hour event, from 12 noon to 3pm, will take place in a “preparedness” social media environment where students and faculty will gather at the Campus Creek Amphitheater outside of K-State’s Leadership Studies Building. There they will hear campus and community preparedness presentations, participate in an eChallengepreparedness hunt and meet student and local organization representatives active in disaster readiness and response such as campus Police and Emergency Management. They will also meet with student groups connected with the Capital Area American Red Cross, Riley County Emergency Management, United Way of Riley County, Voluntary Organizations Active in Disasters, and Citizen Corps groups such as the Community Emergency Response Team, County Animal Rescue Team and Medical Reserve Corps.


“Emergency preparedness remains a high priority not only for Kansas State, but all higher education institutions,” said Lucy Finocchiaro with Manhattan Good Neighbors. “While the administrators of Kansas State have done a phenomenal job of caring for students in emergency situations, many students find themselves unaware of the resources available to them in a disaster. Enhancing student awareness and preparation is the next step for many universities in increasing overall emergency preparedness and we are honored to join with FEMA and our surrounding community partners in pilotingReadyCampus to assist in that mission.


FEMA Region VII and K-State leaders recognized that preparedness messaging for students runs the risk of becoming old and repetitive, so they created ReadyCampus as a more engaging way to inform and involve students through social media by moving students from preparedness discussions to personal demonstration.

The highlight event is an e-Challenge preparedness hunt. Similar to a traditional scavenger hunt, the e-Challenge Hunt requires teams to locate and identify emergency preparedness resources from around the campus, the community, as well as their own homes.


Participating teams will demonstrate their progress bysubmitting their entries electronically through Twitter. Responses will be projected onto a screen visible to the general public.Teams will be recognized for their levels of achievements for participation, identified items/locations, and collaborative interactions with one another. Prizes for participating and recognitions will be presented for all levels of achievement.


“We are honored to support the leadership and student body of Kansas State University in this unique and innovative effort” said Phil Kirk, Federal Preparedness Coordinator for FEMA Region VII. This partnership represents a whole community effort focused on delivering preparedness solutions in a practical and effective manner, one that schools across the country can hopefully replicate within their own institutions of learning.


Beth Freeman, FEMA Region VII Administrator also applauded the efforts of K-State and its student body for taking an active and voluntary approach to bridging the gap between the academia and emergency management communities.


“FEMA Region VII has partnered with universities, schools and educational groups for many years, primarily in the areas of disaster response planning, exercise and training. This event however, signifies the first time such partnership has materialized so noticeably, primarily for the individuals served the most by these institutions – the students” Freeman said.


Members of the media and the general public are welcome to attend and observe ReadyCampus on September 30. For more information or instructions on accessing the K-State campus on event-day, contact Manhattan Good Neighbors at mgn@k-state.edu and post questions or information on HandsOn Kansas State’s Twitter @handson_kstate #KStateReady.


To learn more about ReadyCampus or school and workplace preparedness contact FEMA Region VII’s National Preparedness Division at 816-283-7925 or visit: www.ready.gov/school-and-workplace.



Follow FEMA online at www.twitter.com/fema, www.facebook.com/fema, and www.youtube.com/fema.  Find regional updates from FEMA Region VII at www.twitter.com/femaregion7. The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.