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Winter Journal

Volume 29, Issue 1

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Jon Seals

Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations. Average losses are approximately 12% of revenue. For organizations who are shifting towards data-driven marketing and customer experiences, low-quality data can lead to costly mistakes.

How Bad is the Average Marketing Big Data?
Per eConsultancy, 22% of information on contacts, leads, and customers contains inaccuracies. Perhaps most concerning, the average organization’s quality index is headed in the wrong direction. Twelve months ago, the average inaccuracy rate was just 17%. Incorrect data can have a real impact on your team’s ability to build segments, understand behavioral triggers and preferences.



Ted Koppel’s book – ‘Lights Out: A Cyberattack, A Nation Unprepared, Surviving the Aftermath‘ – published in October, 2015 – spells out what may be our nation’s greatest risk – a catastrophic shutdown of one or more U.S. power grids.

In his New York Times bestselling investigation, Koppel reveals that a major cyberattack on America’s power grid is not only possible but likely, that it would be devastating, and that the United States is shockingly unprepared.

U.S. investigators recently found proof that a cyber attack can take down a power grid. A destructive malware app known as ‘BlackEnergy’ caused a power outage on the Ukranian power grid this past December, resulting in a blackout for hundreds of thousands of people. Ukranian officials have blamed Russia for the cyber attack. A CNN article states that U.S. systems aren’t any more protected than those breached in Ukraine.



Monday, 08 February 2016 00:00

Future Still Bright for Hardware

A lot of people are keenly interested in the future of data hardware markets, for good reason. The lifeblood of the IT industry has long been the deployment of sophisticated hardware platforms packed with advanced software, but that cozy little business model is under increasing pressure and everyone from top vendors to channel providers to independent consultants and integrators are scrambling to fit into the new world of software-defined infrastructure.

So it is probably comforting – small comfort, perhaps, but comforting nonetheless – that, so far at least, the precipitous decline in enterprise hardware spending has not materialized, even though the form and function of that hardware is changing.

According to the latest report from 451 Research, 2016 is shaping up to be a banner year for hardware, as both converged infrastructure (CI) solutions and traditional storage and server deployments contribute to a major overhaul of the data center. The company reports that 60 percent of the enterprise industry is planning to increase spending on servers in the coming year, with nearly a third aiming for a major refresh, while nearly 80 percent are looking to boost their reliance on CI and even more ambitious hyper-converged solutions. But the largesse from all this activity is not expected to benefit the vendor community equally. Cisco had the largest share of customers planning for an upgrade, while HP, IBM and Oracle customers were more muted in their expectations.



(TNS) - The potential of a Zika virus outbreak in United States has been a moving target, with federal health officials describing it initially as not likely, then maybe, then oops there are several cases, then issuing travel advisories and now, recommending condoms for some pregnant women during sex.

The increasing uncertainty stems not only because of the first case reported in Minnesota but also because a Texas case was attributed to sexual contact, amid previous assertions that only infected Aedes aegypti species of mosquitoes spread the disease, which presents the greatest risk to fetuses.

“There is a lot we don’t understand about the virus and exactly how it is transmitted,” said Dr. David McNamara, an infectious disease specialist at Gundersen Health System in La Crosse.



Despite the fact that we are seeing more extreme weather across the United States and increases in the costs of natural disasters, our research shows that fewer than half of Americans have developed and discussed an emergency plan with their household.

One of the ways to protect your family and prepare for an emergency is to start with good communication. A family emergency communication plan is critical to making sure the entire family knows who to contact, how to reach each other, and where to meet up in an emergency.

America’s PrepareAthon is a campaign to get people better prepared for disasters through hazard-specific group discussions, drills, and exercises. As part of the campaign and National Preparedness Month this September, we are encouraging families to take a few minutes to talk through and practice their emergency plan.



So, you’ve decided to ditch your old PBX phone system and enter the world of Unified Communications. Good for you. Now, here’s what you should know to keep your Skype data safe from cyber pirates and more … because it’s not just your fingerprints you leave on your tablet.

Whether you made your decision to go UC based on employee productivity gains, time savings or converging networks, you may still have questions on which UC solution is best for you. This may be an easier decision than you realize, as you likely already own the leading solution and not even know it.



Report Analyzes AppSense’s Innovative and Rapidly Growing Next Generation Endpoint Security Solution


SUNNYVALE, Calif.AppSense, the global leader of secure user environment management (UEM), today announced that its continued success in delivering next generation endpoint security solutions is the topic of a new 451 Research report, “Knocking Some (App)Sense into Endpoint Security.” The report, released on February 4, 2016, outlines AppSense’s unique approach and discusses how the company’s products fill the expanding gap in endpoint protection amidst a growing barrage of malware attacks.


“AppSense has an improved approach to preventing unauthorized app execution with its Application Manager product that it believes will give it an upper hand in the battle for returning peace and (mostly) freedom from malware to the endpoint,” said Adrian Sanabria, senior security analyst, 451 Research in the report.

“…AppSense has much more to offer than just an endpoint security offering. Its products are mature, widely deployed and proven.”


“Anti-virus technology alone cannot adequately defend against today’s malware and it’s clear additional defense-in-depth techniques are needed. The challenge with traditional and even some ‘next-generation’ endpoint security solutions is that they devastate the user’s experience and are extremely difficult to manage,” said Jed Ayres, Senior Vice President of marketing, AppSense. “The main driver behind our success in endpoint security is that we have the ability to help prevent, detect and respond to these potentially devastating threats before they cause significant and irreparable harm to organizations.”


AppSense provides a wide range of endpoint security functions including:

  • Application control through whitelisting and blacklisting with Trusted Ownership®
  • Granular Windows Privilege Management for a practical approach to least privilege practice
  • Network Access Control to contain risk exposure
  • Desktop software license compliance and enforcement
  • Granular visibility into security and privilege activities in a live environment

For a complete copy of the 451 Research report, “Knocking Some (App)Sense into Endpoint Security,” visit http://go.appsense.com/451Research-Endpoint-Security.html.

About AppSense

AppSense is the leading provider of UEM solutions for the secure endpoint. AppSense user virtualization technology allows IT to secure and simplify workspace control at scale across physical, virtual and cloud-delivered desktops. AppSense Solutions have been deployed by over 3,600 enterprises worldwide to 9 million endpoints. The company is headquartered in Sunnyvale, CA with offices around the world. For more information please visit www.appsense.com.

KEMP, Texas – Larson Electronics, a company that specializes in industrial lighting solutions, announced the release of a 25 foot telescoping light mast with 360° rotating capabilities equipped with four 500 watt high intensity LED light fixtures.

The LM-25-3S-4X500W-LED-TLR manufactured by Larson Electronics features a rotating boom that allows for 360° of rotation, a removable mast head affixed with four 500 watt LED light fixtures, and an easy fold over assembly, all mounted to a 14’ single axle trailer. This three stage trailer mounted light boom can be extended to a height of 25’ for effective coverage and collapsed to 12’ for transporting and storage. The mast is elevated from its folding position with a 2,500 pound hand winch that is fitted with 3/16” galvanized steel cable and a second 2,500 pound winch provides the 12’ to 25’ elevation of the mast. By loosening a single T-Handle, the mast can be rotated 360° in either direction and locked it into place once the desired position is found.

This light mast includes four wet area suitable LED light fixtures that produce a combined total of 508,000 lumens and drawing 2,000 watts. A 52” long mounting plate constructed of 2” by 2” by ¼” thick carbon steel is attached to the upper section of the mast which provides a strong and stable platform for the four light fixtures. Each floodlight is securely fastened to the mast head with an innovative trunnion style stainless steel bracket that allows the light to be adjusted through 180° of vertical movement. These LED lights offer increased durability, longer lamp life, and lower power consumption when compared to the 1,000 watt metal halide equivalent. This LED light tower is equipped with forty feet of 16/3 chemical and abrasion resistant SOOW cord that is fitted with an industrial grade cord cap for easy connection to common outlets.   

 “This new LED towable light tower provides operators with a durable, reliable bright source of illumination for large work areas that are exposed to an excessive amount of vibration, dust, and dirt,” said Rob Bresnahan, CEO of Larson Electronics. “This heavy duty unit is designed for use in demanding conditions and for overall longevity in difficult construction environments.”

Larson Electronics produces a full range of industrial and commercial lighting equipment, telescoping light towers, explosion proof lighting, and LED work lights. To view the entire Larson Electronics catalog, please visit their website at Larsonelectronics.com. You can also call 1-800-369-6671 to learn more about all of Larson Electronics’ lighting products or call 1-214-616-6180 for international inquiries.





ST. LOUIS – Dan Curran, St. Louis marketing veteran and serial entrepreneur who most recently was Partner at Manifest Digital, has acquired two St. Louis–based marketing agencies, Twist and Evolutionize.  Curran will merge both firms with Chicago-based 10X Lab, creating one of the leading content marketing firms in the region targeting $7 million - $10 million in revenue and 50 plus employees.

Dan Curran

The newly joined Content Publishing Platform, 10X Studios, offers clients a hybrid solution that combines content publishing automation and content marketing services.  10X Studios works with more than 100 brands who benefit from the unique agency.  Clients include Merry Maids, AAA, Sansone Group, Missouri Poison Center, Century Securities, Lodging Hospitality Management and Marriott International Hotels.

"10X Studios will be a role-model for the integration of technology and agency services," said Curran.  "10X Studios is investing heavily in technologies that drive growth and bottom-line results for our clients.  Brands now demand that their marketing dollars deliver a true ROI.  10X Studies will solve for this by aggressively launching marketing automation SaaS (software as a service) solutions in 2016."  Additional expansion and acquisitions will be announced this Spring.

10X Studios will continue to operate with offices in both St. Louis and Chicago. "There is opportunity to double our employee count in both markets," said Curran.  "The tech community in St. Louis is an amazing force that fuels inspiration.  It will certainly complement our already successful Chicago business."

While control over the new agency is immediately transferred to Curran, Twist's founder and CEO, Craig Kaminer, will work closely with Curran on the integration and transition to 10X Studios over the next 18 months. Kaminer who also founded Evolutionize, and his partner Cliff Campeau, will assist in the integration of Evolutionize and its 60 financial service clients into the new agency.

Curran and Kaminer formed a relationship more than 10 years ago, working as principles at collaborating agencies on a project.  The synergies between the two evolved into a friendship and mutual respect for their complimentary approach to business.

Kaminer, 53, said his decision to sell had to do with his desire to see Twist and Evolutionize grow.  "Following some recent health scares, it was incredibly important to me to ensure for my team and our clients that our agencies would continue to thrive with or without me," said Kaminer.  "Dan is the senior level marketer with a strong entrepreneurial track record we have been looking for, to take over the business."

In addition to helping Curran grow 10X Studios, Kaminer will continue to focus on the growth of Sophisticated Living Magazine which he started in 2013 and will pursue some of the things he has always wanted to do but hasn't had time to do while managing three businesses.

About Twist

Twist is a leading digital marketing agency that specializes in the strategic integration of digitally optimized earned- and owned-media, specifically: creative content (branding, copywriting, info-graphics, video and photography); website design and development, social media campaigns, SEO, PPC and lead generation; and influencer (VIPs, media, and blogger) relations.  Key clients include: Lodging Hospitality Management, Marriott, Missouri Poison Center, Here Today, Rottler Pest Control and Cordell & Cordell.

About Evolutionize

Evolutionize helps financial advisors grow their firms by providing high-impact, integrated marketing solutions.  From marketing plan, website development & management, to compliant email, social media and SEO, Evolutionize is one of the leading practice marketing firms in the US specializing in marketing services for independent advisor firms.  Key clients include: Century Securities (a division of Stifel) and more than 40 independent advisors of BAM Advisor Services.

10X Studios Logo


NAKIVO Backup & Replication v6 Beta now provides native backup and replication of Amazon EC2 instances and also provides Backup Copy jobs, native NFS support, updated Web interface, and more


CAMPBELL, Calif. – NAKIVO Inc., a fast-growing software company for protecting virtualized and cloud environments, has announced today that it has started an open Beta program for NAKIVO Backup & Replication v6. All Beta program participants completing the program requirements will receive an Amazon gift card. More details and v6 Beta download are available at www.nakivo.com/en/beta/v6.html.

NAKIVO Backup & Replication v6 Beta provides the following key features:

AWS EC2 Support: Amazon EC2 is the most popular public compute cloud, which enables customers to rapidly deploy and utilize cloud-based instances. However, there has been no native data protection solutions for EC2 instances, so customers had to manually create snapshots or use physical backup solutions to protect their data. For the first time, NAKIVO Backup & Replication v6 Beta provides native backup and replication of Amazon EC2 instances. The Beta version features:

  • Support for VMware and Amazon cloud environments in the single pane of glass
  • Scheduled, forever incremental backup of EC2 instances to a backup repository which can be located anywhere: in the same Amazon region, in a different Amazon region, or in a local office
  • Flexible backup retention policy which enables saving up to 1,000 recovery points for each backup, and rotating them on the daily, weekly, monthly, and yearly basis
  • Support for applications and databases of Windows-based and Linux-based Amazon EC2 instances
  • Global data deduplication and compression
  • Instant file and application objects recovery, full instance recovery to any region
  • Native EC2 instance replication to the same region or cross regions for disaster recovery

Backup Copy Jobs: Backups can be lost due to a number of reasons: accidental backup deletion, backup file corruption, disk failure, lost or stolen hardware, malicious attack, or due to some other undesired and unpredicted event. Thus, having more than one copy of business-critical backups is vital for ensuring that data can be recovered in case of a disaster. Backup Copy jobs provide a simple yet powerful way to create and maintain copies of backups, which can be stored anywhere: onsite, offsite, or in Amazon cloud. Backup Copy jobs copy backups from one backup repository to another, without touching the source ESXi hosts or source VMs/Amazon EC2 instances. This way source VMs/Amazon EC2 Instances are read only once, while backups can be copied to one or multiple locations. In addition, Backup Copy jobs have their own schedule and backup retention policy, which means that customers can run backup copies whenever they want and copy what they want to a secondary backup repository. This way, for example, customers can store several daily VM backups onsite, and keep (archive) weekly, monthly, and yearly copies of VM backups to a secondary backup repository for long term storage.

NFS shares support: In addition to supporting Windows CIFS shares andlocal folders,NAKIVO Backup & Replication v6 Beta enables creating backup repositories directly on NFS shares. Backup repositories can now be created on NFS shares simply from the product’s web interface.

Internationalization: NAKIVO Backup & Replication is used by customers across the globe. InNAKIVO Backup & Replication v6 Beta, date and time format, first day of the week, and the decimal symbol format can now be customized in the product’s configuration.

Improved Web interface: While the product’s web interface has been praised by customers for its simplicity and ease of use, the Beta version further improves the interface and makes it even more intuitive with updated dashboards and configuration. For example, job dashboards now include live charts displaying backup speed and the amount of transferred data, while job wizards include the vSphere's “VMs and Templates” view.

“Today we are proud to introduce an open Beta program for NAKIVO Backup & Replication v6," said Bruce Talley, CEO and co-founder of NAKIVO. “For the first time, a single product can provide native backup and replication for both VMware and Amazon EC2 environments, enabling customers to protect and recover their data more efficiently and cost effectively. We are excited to invite VMware professionals and Amazon cloud users to try the new v6 Beta and help us make NAKIVO Backup & replication even better."

NAKIVO is delivering a better way for SMBs, enterprises, cloud providers to back up and replicate their VMware VMs and Amazon EC2 instances. Featuring a simple and intuitive Web UI, NAKIVO Backup & Replication supports live applications and databases, enables instant recovery of VMs, files, and application objects directly from compressed and de-duplicated backups, speeds up data transfer with network acceleration, and reduces data size with global deduplication and compression.



Headquartered in Silicon Valley, NAKIVO Inc. is a privately-held company founded in 2012. NAKIVO develops a fast, reliable, and affordable data protection solution for VMware and Amazon Cloud environments. As of Q4 2015, over 10,000 companies are using NAKIVO Backup & Replication to protect and recover their data more efficiently and cost effectively. Also, over 100 hosting, managed, and cloud services providers are using NAKIVO to deliver VM BaaS, and DRaaS to their customers. NAKIVO has over 1,000 channel partners in 111 countries worldwide. Visit www.nakivo.com to learn more.

Twitter: @NAKIVO

Facebook: www.facebook.com/NakivoInc

LinkedIn: www.linkedin.com/company/nakivo