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Volume 28, Issue 1

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Jon Seals

Wednesday, 11 March 2015 00:00

Managing Your Reputation Risk

One of my favorite virtual friends is Dr. Andrea Bonime-Blanc, the Chief Executive Officer (CEO) and founder of GEC Risk Advisory LLC, the global governance, risk, integrity, reputation and crisis advisory firm which serves executives, boards, investors and advisors in diverse sectors, growth stages and industries, primarily in the Americas, Europe and Africa, providing strategic and tactical advice to transform risk into value. Dr. Bonime-Blanc is an extensively published author and editor of several books and numerous articles. She writes The GlobalEthicist column for Ethical Corporation Magazine. She also co-authored and co-edited The Ethics and Compliance Handbook for the ECOA Foundation. While her career and current consulting is wide-ranging, I want to focus on one of her recent book, The Reputation Risk Handbook, which should be read by any compliance practitioner, senior executive or board member.

Why should you read this book? It is because you should recognize that “Reputation risk has become strategic because of the age of hyper-transparency.” The book provides a variety of examples of reputation risk and explains its special nature. The book also provides strategies for management of reputation risk. Bonime-Blanc concludes her book by going into the veiled land of the future to opine on not only risk management techniques but also the “transformation of this risk into an opportunity and value for the organization.” Her book is broken down into three general areas, I. Understanding Reputation Risk, II. Triangulating Reputation Risk, and III. Deploying Reputation Risk.



No doubt enterprise IT technology will be vastly different in five years’ time. We’re not just talking about better, faster, more flexible infrastructure, but a top-to-bottom overhaul of what data infrastructure is all about and how it should be architected for the new digital economy.

But what gets lost in the whirlwind of activity surrounding the cloud, modular infrastructure, mobility and all the rest is how this will change the day-to-day operations of the data center, and in particular the responsibilities of the IT staff and the skillsets required to fulfill those responsibilities.

We can start with the CIO. Traditionally, this position is served by someone steeped in technical knowledge and the careful relationships that must be maintained between the various layers of the IT stack. (Yes, there is much more to it than that, but in general terms this is good for our discussion.) But as Mike Altendorf, CEO of systems integrator Conchango told CIO.com, a technology background will become steadily less valuable as things unfold, and more traditional business-minded skills will rise. These include not only budgeting and management, but marketing, customer relations and even sales as IT becomes more integrated with the business side of the operation.



Even though the U.S. government has broadened its pursuit against corruption, only about 9% of organizations see the Foreign Corrupt Practices Act’s monitoring of corruption as a top concern, according to “Bribery and Corruption: The Essential Guide to Managing the Risks” by ACL.

Remaining competitive can be difficult in some areas due to expectations of payments, gifts and consulting fees, but companies need to identify and manage the risks across the organization. Much is at stake as penalties are rising and reputations are at risk.

According to ACL:



(TNS) — In Pennsylvania, nearly 1.5 million people are in potential danger if a train carrying crude oil derails and catches fire, according to a PublicSource analysis.

That is about one in every nine Pennsylvanians, or 11.5 percent of the state's population.

The analysis also found 327 K-12 schools, 37 hospitals and 61 nursing homes in the state are at risk.

These numbers take on new meaning in the wake of the recent derailment near Mount Carbon, W. Va. And, a federal report predicts 15 trains carrying crude oil and ethanol in the United States could derail in 2015 alone.



Looking to put an end to spearphishing attacks that have made a mockery of IT security defenses, Check Point Software Technologies Ltd. today unveiled technology that automatically extracts malware from both documents attached to email and content downloaded from Web sites.

Gabi Reish, vice president of product management for Check Point, says Check Point Threat Extraction software works by decomposing content in real time into a set of digital bits and then removing any and all code that is identified as malware. The content is then reconstituted and send on to the intended user.

Running on security gateways from Check Point, Reish says Check Point Threat Extraction software is the second major IT security innovation Check Point is bringing to market in as many months. Last month Check Point acquired Hyperwise, a provider of software that identifies threats at the processor level.



Wednesday, 11 March 2015 00:00

Keeping your Emergency Kit Nutritious

Vegetables in cans

When gathering food for an emergency kit, we often think about items that do not require cooking or refrigeration and have a long storage life. Yet, we often forget to check the nutritional value of the food in our emergency kits. March is National Nutrition Month and a great time to review the food in your emergency kit and makes sure it is healthy and not expired. Here are a few healthy tips to keep in mind when gathering food for your emergency kit and reviewing the food you have already stored.

1. Avoid salty snacks.

Salty snacks make you thirsty and increase your need to drink water. When you have a limited supply of food and water, you don’t want foods that will make you want to drink more water than you need or planned for.

2. Include protein.

While you may not be able to rely on your normal sources of protein like meat, after an emergency, you should still include some good sources of protein in your emergency kit. Nuts, protein bars and peanut butter can be sustaining foods that can help keep you full and are easy to store in your emergency kit.


3. Look for high-energy foods.

Mother and daughter with can

Food with protein, carbohydrates, and good fats can help keep your energy up, which can be very important during or after a disaster. Choose foods like nuts, dried meat, whole grains (crackers, cereal, etc.) and canned beans, fruits, or vegetables.

4. Don’t forget water.

Water is a crucial part of any emergency kit. Store at least 1 gallon of water per day for each person and each pet. If possible, try to store a 2-week supply of water or at least a 3-day supply of water for each person in your family. Unopened, commercially bottled water is the safest and most reliable emergency water supply.

5.  Make sure your emergency kit food is healthy and safe.

In addition to choosing the right foods for your emergency kit, you should also regularly review the content of your kit to make sure none of your food has expired or become dented or damaged. Keep the food in your emergency kit in a dry, cool spot, out of the sun to help ensure that the food does not become damaged or unusable.

6. Stick with what you know.

The most important part choosing food for your emergency kit is making sure you know how to prepare and will want to eat the food you store. Stick with foods you know your family will eat. Also, do not forget about food allergies or dietary needs of your loved ones. Consider how you will meet everyone’s unique nutritional needs if you can only access your emergency kit food supply.

For more information about choosing and storing food for your emergency kit, visit CDC’s webpage http://emergency.cdc.gov/disasters/foodwater/index.asp.



Enhanced Disaster Recovery with White Glove Service

OMAHA, Neb. Cosentry, the leading provider of IT solutions in the Midwest, today announced a further strategic partnership with Geminare, the #1 ranked leader in Disaster Recovery as a Service (DRaaS) enablement. Through this enhanced partnership, Cosentry expands its product portfolio with the addition of Geminare DRaaS. Termed Cosentry DRaaS integrated with Google Cloud Platform, this suite of services is delivered through a collaboration with Google Cloud Platform (NASDAQ:GOOG) and enables Cloud Recovery and Cloud Archive services to be delivered to Cosentry’s customers.

Leveraging Geminare DRaaS integrated with Google Cloud Platform solutions, Cosentry brings its white-glove, managed services approach to disaster recovery deployments while meeting the full range of Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO). In addition, the strategic partnership enables the following:

·         Competitive pricing for the underlying storage and compute costs required in providing a full disaster recovery (DR) infrastructure.

·         Flexibility in the recovery site so that customers may grow their DR solutions easily over time.

·         Efficient and effortless management of a full-service delivery of DRaaS offerings.

Craig Hurley, VP Product Management at Cosentry, commented, “Google Cloud Platform’s flexibility and ease-of-use are essential in helping us deploy our DRaaS solutions. By combining our world-class managed services with Geminare’s DRaaS Platform and suite of offerings, we are also able to offer reliable, secure, and cost-effective DR solutions delivered from the public cloud.”

Allen Klumpp, Partner & VP of Security and Infrastructure at Cilio Technologies, recently implemented the Cosentry Cloud Recovery integrated with Google Cloud Platform service to protect their on-line SaaS offering and ensure business continuity for end customers. Klumpp elaborated, “As a pioneer in using cloud-based services in the manufacturing industry, we pride ourselves on our innovation and customer service. A natural extension of this philosophy was to incorporate a state-of-the-art DRaaS offering that provides our customers with one of the industry’s best Service Level Agreements (SLAs). DRaaS integrated with Google Cloud Platform gives us confidence that these SLAs will be met in support of our customers’ services.”

Reflecting on the Google collaboration and Cosentry’s initiative amongst the Service Provider community, Geminare’s CEO, Joshua Geist, stated, “While this announcement benefits our Service Provider community globally, Cosentry in particular is at the forefront having already successfully implemented customer instances with Geminare DRaaS and Google Cloud Platform. We expect to see significant uptake within Cosentry’s customer base in the near future.”

About Cosentry

Cosentry is the leading Midwest IT Solutions Provider, offering solutions that allow our clients to focus on their core business. Our customers can feel confident, knowing their IT Infrastructure is operating at the highest level of reliability, performance, and security. Cosentry has over a decade of experience providing data center services including Colocation, Cloud, Managed Hosting, and Managed Services. We operate as our client's local business partner, taking the time to truly understand their business while tailoring our solutions to meet each client's unique business and technical requirements. Whether virtualizing, consolidating, optimizing, or fully outsourcing data center and IT infrastructure, businesses can rely on Cosentry for help with resilient and versatile solutions- for more information, contact us at (866) 500-7661 or visit us athttp://www.cosentry.com.

DataBank’s Eagan, MN data center has received Tier III design certification

MINNEAPOLIS, Minn. – DataBank, Ltd., a leading custom data center, managed services and cloud provider, announced today it has been awarded The Uptime Institute's Tier III Certification for their design documents of the company’s data center currently under construction in Eagan, MN. This certification offers area companies the assurance that DataBank’s data center will offer the highest-spec multi-tenant data center environment available in the region.

“With the dual-role this facility performs as both a top-tier data center and ‘Carrier-Hotel’ a tremendous amount of time and effort went into the design,” said Dan Allen, DataBank’s VP of Technical Operations who holds an Uptime Institute ‘Tier Certification Specialist’ accreditation. “We designed this facility from the ground-up using the latest technology to ensure it can deliver the highest levels of efficiency, security and redundancy.”

The Uptime Institute is recognized worldwide for the creation and administration of the rigorous Tier Standards & Certifications. DataBank has been working closely with the organization from the onset of the project for assistance in the planning, design and development of the data center facility. In addition, DataBank also plans to finalize their Tier III certification by completing a ‘Build Certification’ once site construction is complete and the data center commissioning process is underway.

“We built this facility not only to meet but to far exceed the technical standards for certification,” said Tim Moore, DataBank’s CEO. “Though many providers attribute a ‘Tier Certification’ level to their facility construction and infrastructure, there are relatively few who actually go through the extensive process to vet those claims are accurate.” Tim continued, “We felt this certification, and the ‘Build Certification’ which will follow it, would be particularly important to differentiate our environment and service-level to the discerning client base that exists in this market. When complete, this facility will be the premier data center in the region.”

The Uptime Institute is the only firm that is licensed to rate and certify designed and built data centers in the tier classification system. Having a Tier Certification of Tier III for the design of the facility provides the blueprint validation for the build out of the facility. This ensures that the site’s infrastructure will be consistent with the Uptime’s Tier requirements standards.
To learn more about DataBank’s data centers, compliance standards, and the company’s complete suite of service solutions, please visit the corporate website at http://www.databank.com.

About DataBank
DataBank is a leading provider of enterprise-class data center solutions aimed at providing customers with 100% uptime availability of data, applications and deployed infrastructure. We offer a full suite of hosting solutions including colocation, managed services and cloud solutions that are anchored in world-class secure data center facilities with best of breed infrastructure and highly robust network architecture. Our customized customer deployments are designed to effectively manage risk, improve their technology performance and allow them to focus on their core business objectives. DataBank is headquartered in the historic former Federal Reserve Bank Building, in downtown Dallas, TX and has additional data centers in Dallas, Minneapolis and Kansas City. For more information on DataBank locations and services, please visit http://www.databank.com or call 1(800) 840-7533.

1PB and 2TB bandwidth products broaden industry-leading product set to bring flexible solutions to business innovators


LONDON – Leading high-performance dedicated server hosting company 100TB, part of UK2 Group, has announced two distinct server offerings. Underpinned by the reliability and performance credentials of 100TB’s network, the broadening of its family of dedicated servers ensures customers can get the performance they need, without paying for capacity they don’t.


1 Petabyte bandwidth: ultimate performance for demanding applications

First up, the new 1PB bandwidth offering is available on the company’s Flame, Inferno and custom built servers to offer the industry’s first truly high-performance one petabyte server. Coupled with a 10Gbit public network port, the new offering provides uncontested connection to top tier bandwidth providers for transfer-intensive applications like media streaming and large file replication.


Bandwidth options for the Flame and Inferno servers include the standard 100TB monthly allowance with either 1Gbit or 10Gbit network, unmetered 1Gbit, or an upgrade to 10Gbit with 1PB, giving access to over 3Gbps sustained bandwidth. Designed to offer ultimate levels of performance, it uses an intelligent routing platform by Noction to monitor network traffic without impacting upon it, and direct dataflow through the quickest and least congested route. This can improve network performance by as much as 50%, drop latency by the same amount and increase availability to 100%.


Glow: matching performance with value

Recognising that performance is still a must for lower-intensity bandwidth applications, 100TB has also introduced the Glow server as the company’s best value server offering. Providing customers with 2TB of bandwidth alongside 4GB RAM, a 1TB HDD and a dedicated 1Gbit network port. Glow joins the 100TB family of dedicated server solutions – Ember, Flame and Inferno – and is aimed at customers who want a better quality network and superior performance balanced with bandwidth capacity they need.


Phil Male, CEO, UK2 Group said: “Given 100TB’s heritage in performance-first, we’re focused on building new product offerings which cater for our customers’ needs today and into the future. We’re seeing increasing demand for dedicated servers and with these new offerings, we will be able to meet the specific needs of a greater proportion of the market.”


Pricing and availability

Both solutions are available today as options for 100TB’s London and Salt Lake City, Utah, data centres. Teams based in the UK and the USA offer 24/7 support, 365 days of the year and 100TB dedicated servers are backed by a fully automated on-demand infrastructure.

  • 1PB bandwidth 10GB servers start at $838.15 per month
  • Glow starts at $139 per month


About UK2 Group

UK2 Group is the parent company of a global group of web hosting brands which include UK2.net, WestHost, Midphase, VPS.net and 100TB. With head offices in the heart of start-up territory in Shoreditch, London, UK2 Group’s businesses offer a range of services including domain names, website builders, web hosting, VPS and dedicated servers.

Its founding brand, UK2.net, was launched in 1998 and has sold more than 4 million domain names to customers from more than 200 countries globally. The company also hosts thousands of shared and dedicated customers at its state of the art, multi-million pound data centres in both the UK and US.

It is through the company’s combined experience and increased purchasing power that it is able to offer exceptional products at a price that most businesses, whatever size or stage of development, can afford.


About 100TB

Part of UK2 Group, 100TB owns and operates world-class data centre networks in Salt Lake City and London. The infrastructure is second to none, harnessing the power of Cisco’s Nexus platform and ASR, the “designer labels” of web hosting technology. 100TB also uses capacity at SoftLayer operated networks, which utilise Juniper routing equipment, delivering high-performance hosting for customers globally.

New Enhancements Include Comprehensive ROI Reporting In Under 60 Seconds And Easy Management Of Regular Content Management Insights



SAN MATEO Searchmetrics has today announced a 150% increase in the research database that underpins its software and gives digital marketers detailed insights to help optimize their search and content campaigns. The company has also made enhancements to its flagship Searchmetrics Suite software including new Growth Reporting functionality that lets agencies and in-house SEO teams create an ROI dashboard highlighting all the key performance metrics for their campaigns in under a minute.


Additional updates to the Content Optimization section of the Searchmetrics Suite make it easier for content authors to organize their content strategies and generate real-time insights to optimize the search performance of their web pages. While a new software plug-in has been introduced to automatically deliver Searchmetrics’ content optimization insights directly into digital marketers’ own Content Management Systems.


Commenting on the massive growth of Searchmetrics’ core research database that has occurred over the last six months, Marcus Tober, the company’s CTO and founder explains: “With more than 600 million keywords and up to six years of historical data, we now offer the largest and most accurate competitive research repository for SEO and PPC based on many billions of dynamically calculated data points from the major search engines.”


“The size of the database really matters, because only with big data are you able to analyze whether landing pages are optimized in order to rank well in search engine results. Google now has an even better understanding of what searchers are looking for and rewards pages that cover top topics holistically with high rankings. Digital marketers should no longer be focused on optimizing their pages for single keywords when they create content, but rather covering the topic holistically including related sub topics that searchers might be interested in,” adds Tober.


The Searchmetrics research database includes industry leading KPIs, such as the SEO Visibility Score which is a measure of how often a website appears and how highly it ranks in search results. These leading metrics, coupled with the largest database in the industry, help digital marketers analyze the impact on their business of the changes they make to their webpages as well as the changes search engines make to their algorithms,. The software allows them to identify trends to forecast growth in online revenue, avoid losses to traffic, benchmark against competitors, and capitalize on the full potential of the business opportunities available to them online.


The new Growth Reporting enhancements to the Searchmetrics Suite allow agencies and in-house SEO teams to spend up to 50% less time tying the impact of their search efforts to ROI – in one report. They can quickly and easily create a dashboard showing a single view of key campaign performance metrics that CMOs rely on, including traffic, conversions, market share and SEO visibility - with the ability to generate clear, fully customizable ROI charts and tables. They can also easily analyze and compare performance for specific time periods (monthly, quarterly, yearly) to track year-over-year improvements, as well as identify trends and variations due to seasonality.


“Our new Growth Reporting features help in-house search and content teams and agencies demonstrate to senior management how their campaigns are contributing to business success using clear performance metrics that really matter. They can generate these metrics efficiently and quickly, including creating charts and tables - meaning they are spending less time reporting and more time on activities that contribute to business success,” explains Tober.


The Content Optimization section of the Searchmetrics Suite helps digital content authors optimize the search performance of their web pages by providing real-time insights based on crawling content on hundreds of millions of websites that appear in search results. It identifies must-have topics, important keywords and insights based on competitor strategies to help authors optimize content for new or existing pages. Content Optimization has now been updated to allow authors to create their own comprehensive content dashboard with key insights to inform their content strategies. They can also manage frequent crawls to help monitor and analyze the performance of their content and continually generate fresh insights to ensure it stays well-optimized over time.


Finally, Searchmetrics has introduced the Content Composer, a new software plug-in which instantly allows content authors to view the Searchmetrics Content Optimization insights within their own Content Management System (CMS). Content Composer analyzes millions of websites for a given topic and provides real-time insights about what to write as the authors are creating content – without having to navigate multiple screens. Content Composer works out of the box with Adobe Experience Manager and Searchmetrics can do a custom integration for other Content Management Systems.


About Searchmetrics

Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.