
Disaster Lessons Businesses Learned
from the Loma Prieta Quake
By Pete Ashen
A successful disaster plan is not merely a three-ring binder with lists of phone numbers and resources. Rather, it is a result of the
combined planning efforts of many departments and people. Persons involved in the planning need to look at what should be done
in the areas of staff training, determining vital records, and evaluating structural and non-structural seismic hazard reduction.
Planners need to verify what systems can be in place to collect disaster information and display it for the decision- makers.
Authority should be clearly delegated, allowing those involved to make decisions and take action on the available information, and
functional communications need to be established for the dissemination of decisions.
Corporations with stocked disaster supplies found that even though this was not The Big One, their employees used the
lightsticks, flashlights, portable radios, prybars, and emergency rations and were pleased that their offices were ready.
Knowledgable floor wardens prevented panic and appropriately responded to reports of persons trapped in elevators, smoke in the
stairwell, jammed doors, power failures, and gas and water leaks. Key executives knew where to report to obtain information on the
status of the companys situation. Emergency Operations Centers provided corporations with the ability to collect information and
take appropriate action to assure continuity of business.
In this 15 second, 7.1 quake, we were relatively lucky; for example, in 1964, Alaska suffered a four minute 8.3 quake. But it did alert
previously apathetic corporations of the need to get a realistic disaster plan for their organization. Now that corporate executives see
that they may indeed be without water, electricity, sewage systems, transportation, communications, and even access to their offices
for a time, perhaps they realize the importance to plan for alternatives to assure themselves the ability to function under disaster
situations.
Organizations that took action to mitigate non-structural hazards by bracing shelves and file cabinets, putting Velcro under
computer, communications, and laboratory equipment, and bracing florescent fixtures and water heaters found that they had
minimized business disruption following the quake.
Seismic upgrading of elevators seemed to be very valuable, as there were no deaths or injuries reported as a result of elevator failure.
However, there were many reports of minor problems with auxiliary power generators. Some were depending on natural gas as a
fuel source, and in many cases electricity and gas were both out. Some had failed to properly anchor generator and batteries and
found their systems didnt automatically come on line. Some didnt know how much or how little was on auxiliary power in their
facility. It was embarrassing when security gates, telephone systems, disaster radios, and radio battery chargers were found not to
be on the auxiliary power system! Future disaster plans will certainly inventory what the auxiliary power system provides.
Some communications systems worked well. The telephone industry loaned emergency service agencies thousands of cellular
telephones with one month of free air time. Serendiptity! You had new portable telephones with unlisted phone numbers so your key
players could control who had their phone number. Unlisted or at least restricted phone access phones in emergency operations
centers proved very valuable. Many disaster coordinators reported on the advantages of fax machines. Those lines werent as busy
as the main switchboard, so there were fewer reports of overloading, and printed copy minimized misunderstandings. List your fax
reources in your communications section of your disaster plans. Also list the numbers of pay phones in your buildings--this is an
extra communications resource.
We take water and sanitation for granted, but in the Marina District of San Francisco they were knocked out and both families and
businesses had to rely on bottled water and port-a-potties. What have you provided in your disaster plan for water and sanitation?
In San Francisco we found that certain truisms (duck and cover, get under a strong table or desk, get away from windows, brace
yourself in a doorway, and do not use the elevators) were correct. The sidewalk in front of buildings is very dangerous. Stay inside
buildings or get into open space. Five died when bricks fell off of a building on 6th Street.
While in this earthquake all hospitals were not damaged or overloaded, the on-site first aid action of trained floor wardens was very
valuable. Are your key personnel trained in first aid? Some in every facility and on every shift?
Pre-disaster training minimizes emotional aftershock. Companies that had provided earthquake preparedness training for both their
employees at work and their families at home found their staff could continue to function in their disaster operations because they
knew their families were secure.
The term vital records held a new meaning for corporate executives who could not get into their offices. It no longer meant just
computer tapes and disks, it also meant their phone lists and rolodoxes on their desks. Blueprints easily duplicated now are very
hard to come by or get copied the day after an earthquake. After-hours contacts for your key vendors and special customers should
be considered vital records and provided for in your disaster plan.
Perhaps now is the time to take an inventory/survey of your employees. Who is interested in helping in time of disaster? Who are
amateur radio operators? First Aiders or experienced military medics? Who is trained in building or carpentry that would be valuable
in search and rescue tool, public information and public relations functions and corporate decision-making were all in place.
In these examples, we learn the valuable lesson that although we can in no way prevent a disaster from occurring, we can at least
recover from one by providing adequate planning. These experiences teach us the necessity of taking disaster recovery planning
past the three-ring binder stage and into the form of a workable tool that propels corporations into tomorrows business day.
Pete Ashen is Administrator of Emergency Services with the Golden Gate Chapter of American Red Cross.
This article adapted from Vol. 3, No. 2, p. 28.
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