
Earthquake Preparedness Planning
By Melvyn Musson and Humphrey Crook
Minor earthquakes occur frequently in the New Madrid Zone, and it is only a matter of time before a damaging earthquake occurs.
Interest and awareness has increased in St. Louis and the Southeastern Missouri area since Iben Browning announced the possible
occurrence of a damaging earthquake in the New Madrid Zone during the early part of December, 1990. Mr. Brownings theory was
based on the gravitational pull generated by the alignment of the earth, sun, and moon on December 3, 1990.
Experience has shown that even moderate
earthquakes can have a major impact on a
business operations and cause severe
hardship. Stricken areas in the midwest can
expect interruption of water, electricity, gas
and telephone services and a shortage of
supplies when a damaging earthquake
strikes.
In California it is recommended that
individuals and businesses plan to be
self-sufficient for up to 72 hours after a
major earthquake. In the midwest that period may be even longer due to the lack of preparedness in both the public and private
sectors, and the lack of seismic resistant design for buildings, highways, bridges, and utilities.
PREPAREDNESS IS THE KEY TO BUSINESS SURVIVAL!

There are three major consequences of an
earthquake:
*Injury to employees, customers and
visitors. This will also include psychological
stress.
*Damage to property, the infrastructure of
the area, and lifelines.
*Disruption of business operations.
An Earthquake Preparedness Plan will
reduce the impact of these consequences by
reducing building hazards and educating
building occupants on what to do before,
during and after an earthquake. It is
important to determine the stability of the
building and what has to be done to protect
the occupants and others against structural
and non-structural hazards. Protecting
building contents is also important.
Planning for safeguarding inventory,
equipment, records and other valuable
business property and reducing the chances
of the contents causing injury to the occupants is a must. The Earthquake Preparedness Plan should be coordinated with the
Business Continuation Plan to permit full recovery of the business operations as quickly as circumstances will permit while
maintaining critical business functions at another location(s).
Development of the Earthquake Preparedness Plan involves three separate phases: Hazard Analysis and Mitigation, Response Plan,
and Employee Awareness and Training program. All phases can be implemented simultaneously. A flowchart should be developed
to outline the actions to be taken in each phase. In the Hazards Analysis and Mitigation phase, the buildings structural stability is
assessed and measures are taken to prevent walls from falling and roofs and buildings from collapsing. The actual building design,
construction and soil conditions must be considered. Questions and studies on this aspect should be directed to the original
architects and engineers or other qualified engineers. The non-structural or architectural review identifies uneven or weakened
parapets or cornices, signs over building entrances or exits, unbraced light fixtures or suspended ceilings, and unprotected piping.
Preventative action can be taken at a relatively nominal cost prior to an earthquake.
The building contents review identifies potential damage to valuable equipment, inventory and records that can lead to major repair,
replacement and reconstruction costs and disruption of business. Falling contents that can injure occupants, block exit routes and
possibly start fires must be taken into consideration. Various types of equipment to consider includes computers, emergency power
generators and battery systems, tall filing cabinets, storage racks or shelving, communications equipment, partitions, desk top office
equipment, and furniture. These potential hazards can be reduced by bracing, securing or restraining the contents using various
means and replacing breakable containers with plastic or metal ones.
Certain equipment should be relocated so that it does not block exit routes or cause injury to occupants when it is not practical to
brace or secure the object. In the Emergency Response phase we address functions to be taken immediately following an
earthquake to save lives, care for the injured, alleviate suffering and prevent further loss. The local governments emergency
response capability will be limited during this time. The functions to be carried out in this period require the existence of a
pre-designated emergency response organization. This must be separate from the organization for the Business Continuation Plan.
Procedures should be developed to coordinate the companys emergency response, establish emergency communications within
and outside the companys facilities, and to authorize and implement critical actions to take care of employees and stabilize the
situation. Pre-planning also enables a company to identify the emergency equipment and supplies that it will need in the initial period
following the earthquake and in the subsequent period when employees may have to remain in the building until highways are
reopened.
In the Emergency Response phase, it is important to design plans detailing specific roles and situations for employees. These
programs can be built around existing fire, life safety and evacuation plans. Periodic drills are a must. Awareness programs should
be developed so employees will know what to do before, during and after an earthquake. These programs can reduce the risk of
injury to employees and visitors. Training programs help prepare employees psychologically for what will be a very stressful period.
The awareness program can be expanded to provide information to employees on what they can do at home.
Insurance brokerage consultants can assist in the development of an Earthquake Preparedness Plan. The non-structural and building
contents hazard mitigation planning will include the following:
1. Conducting a workshop for Facilities Management personnel to acquaint them with the effects of earthquakes on building
contents, mechanical components, furnishings, hazardous materials and other non-structural items within buildings, and with the
actions that can be taken to reduce or eliminate the potential damage.
2. Completing a walk-through inspection of the building(s) with Facilities Management personnel to discuss the types of hazards
found.
3. Assisting Facilities Management in the development of a report format to identify the non-structural deficiencies found, the work
needed for rectification and the cost and time frame for completion.
4. Reviewing the findings of the Facilities Management inspection and participation in the presentation to management for budget
approval.
5. Assisting Facilities Management in the development of standard procedures and requirements for use with future renovations,
redecoration, building or area changes.
6. Assisting Facilities Management in the development of a continuing inspection program and checklist(s) to identify and rectify
new deficiencies.
The earthquake emergency response plan should establish emergency communications within and outside the companys facilities.
Definition of responsibilities and authority for critical actions must be identified and described in the plan. Procedures for
management continuity must be addressed. Establishment of team memberships, responsibilities and procedures for damage
assessment, emergency information, evacuation, security, employee safety and first aid, emergency shelter and employee care and
engineering to abate perilous structural conditions must be addressed.
Training for management and staff and periodic drills must be held. The timing of an earthquake is anyones guess. Will you be
prepared?

Melvyn Musson, Vice President and Senior Loss Control Consultant for Johnson & Higgins, has been a risk and hazard control
consultant for approximately 20 years. He is the leader of J&Hs National Property Loss Control Groups Disaster Recovery and
Contingency Planning Consulting Services. Humphrey L. Crook, Senior Vice President and Senior Account Manager at J&H,
joined the organization in 1973 as an account manager. He became a Vice President in 1981 and was appointed Senior Vice
President of Johnson & Higgins of Missouri, Inc. in 1990.
This article adapted from Vol. 4 No. 3, p. 30.
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