
When a Property Loss Occurs, Who Is In Control?
PRACTICAL GUIDELINES WHEN FILING YOUR INSURANCE CLAIM
By Susan Plizga
People watched in horror last summer as the rising waters of the Mississippi River flooded many areas throughout mid-America.
Then devastating fires roared through the California coastline, wiping out scores of homes and businesses. More recently, tornadoes
have carved wide paths of destruction through Texas and the Southeast. Its every apartment complex owners nightmare-suffering
a large property loss. Now is the time to ask yourself, What do I do if a devastation occurs?
If your apartment complex suffers a large property loss, do you know the proper steps to take to claim your loss? Considering the
emotional state most disaster victims are in after their loss, it is vital to have an organized and detailed plan in place, in advance!
It has been proven that an organized and professionally submitted claim will insure higher recovery values, an expeditious settlement
and eliminate the hassle normally associated with insurance claims. The amount of recovery is dependent on the quality of claim
you present, says Art Jansen, Sr., President of Jansen & Company, a public adjusting firm based in Houston, Texas.
The first step to take after youve discovered a loss is to immediately notify your insurance company and insurance agent.
According to Paul Nichols, president of the Sterling Companies, an asset property management firm, Having dealt with everything
from fires to hurricanes, I understand the importance in having your on-site personnel know the proper measures to take when
emergencies occur. In addition to notifying your insurance company by telephone, send them written notification to document the
initial contact. (Documentation is a very vital part of the insurance claims process since detailed proof is required when submitting
all losses). Two very valuable ways for gathering evidence of damage that are often overlooked are shooting photographs and
videotaping. Pictures taken are not only worth a thousand words, but can also be worth thousands of dollars when you start
receiving repair bills.
Also, request that a representative of your insurance company visit the site of the disaster to see the damage firsthand. Do not
remove the damaged items or begin cleanup until the insurance company has been able to tour the site and inspect the damage. Hold
off having a cleaning crew discard the rubbish from the disaster site until your insurance company or public adjuster gives you
approval to do so.
Your insurance company will assign an insurance adjuster who is responsible for investigating the claim; determining how much of
the claim is covered by your insurance policy; and recommending the amount of payment for the claim. The adjuster assigned to
your claim will inspect the damage to your property, analyze evidence of loss and review all repair bills. If the adjuster gives you a
settlement that is less than fair, refer to your insurance policy for your rights to go to arbitration. Also, call your insurance
companys home office if you feel your claim hasnt been handled fairly.
After your property is damaged due to a fire, windstorm, water damage, burglary, etc., you must take control of the situation and
avoid making costly mistakes. Unfortunately, because insurance policies typically contain highly technical information that is difficult
to understand, policyholders are placed at an immediate and distinct disadvantage.
When I tried to deal with the insurance agency directly, I didnt feel like I was being taken seriously because they saw me as an
inexperienced layperson, says Joe Sharp, president of Sharp Network, an investment property management firm. By hiring a
public adjuster I was no longer perceived to be in a position of weakness.
Some things to avoid after disaster strikes:
1. DO NOT solely rely on your insurance agent for help after you experience a loss. Your insurance agents role is completed when
he sells you the policy. Selling and servicing your policy is the most you should expect from your agent. It isnt your insurance
agents job to assist with a settlement figure; it is solely up to you to prove your loss.
Insurance agents typically do not have the expertise needed to prepare a claim to recover your money after a loss. Insurance agents
have little or no knowledge of the details associated with many policies and the stipulations and provisions they contain.
2. DO NOT wait until a disaster occurs to become familiar with your insurance policy. You can never plan for Acts of God, says
Sharp. Policyholders need to have an understanding of their rights and coverages to protect themselves if anything should ever
happen. Make sure your policy covers everything you own, insure these items at the replacement cost value and, if applicable, they
meet the coinsurance requirements.
Also, policyholders should reevaluate the value of their property at least every two years. By reevaluating the value of your
apartment complexes, you can avoid underinsuring the property. This precaution helps to avoid penalties and lawsuits.
3. When preparing your claim, DO NOT exaggerate and inflate numbers. If you have no proper documentation and no idea about
replacement costs, avoid estimating the value on your own. An inflated insurance claim submitted to the insurance company will
appear obvious and may result in a lower settlement than expected.
Also, avoid lumping everything together when you submit your claim. When estimating the cost of damage, detail every item in
every room. Breaking down the value of items damaged is a very tedious task, but it increases your chances for getting a fair
settlement.
4. DO NOT overlook the importance of keeping proper records. Keep organized receipts: records that support earnings loss and
keep records of purchases to help estimate replacement costs.
5. DO NOT submit an unorganized or incomplete claim. The quality of your claim is directly related to how much you will recover
from the insurance company. If your adjuster cannot read or comprehend your claim, dont expect him to read between the lines.
Fill in the missing pieces to give a proper itemization to your claim.
6. DO NOT be naive to think the insurance company will hand over the money to you just because you had a loss! Consider hiring
an expert to help you, especially if you dont even know the proper questions to ask. If your loss involves liability, workmens
compensation or bodily injury, you should consider contacting a lawyer. If your loss is a property insurance claim above
$10,000.00 and falls into the category of structures, contents, business interruption and other time related losses, you should
consider contacting a public adjuster.
According to Nichols, the last large insurance claim he handled on his own was extremely tedious, aggravating and time consuming.
In a 4 1/2 month period, I met 7 times with the adjuster on property, had 4-5 meetings with him in the office, exchanged 6-7 letters
and had a countless number of phone calls. I needed to hire a true professional who dealt with insurance adjusters on a daily basis,
says Nichols. Even though you may have a well-rounded business background, I think its almost a requirement (with larger
claims) to hire a public adjuster.
Most people are only familiar with the adjusters that work on behalf of the insurance company. But, the role these adjusters play is
to diligently represent the insurance companys best interests. Public adjusters are experts, employed by you, who are trained to
understand how insurance companies deal with the complex policy requirements. One way to assure that you receive all that is
rightfully and legally yours if a disaster occurs, is to hire a public insurance adjuster.
Seventy-five percent of our clients hire us within 10 days of their loss, says Jansen, and another 25% first make an attempt on
their own to negotiate with the insurance company and then contact us for assistance either out of frustration or a need to get back
to day-to-day business. Although its recommended to contact a public adjuster immediately after your property is damaged,
according to Jansen, its never too late to ask for help with your claim. Weve taken on claims that were 2-3 years old and still have
been effective for our clients. It is best, if you do choose to hire a public adjuster, to contact one immediately after contacting your
insurance company.
A public adjuster is an individual with expertise in the area of insurance adjusting. Many people see the word public and
automatically associate public adjusters with the government. The title public adjuster is used to distinguish them from the
insurance adjusters and because they represent you, the public.When one of my properties experienced a large loss due to a fire, I
immediately knew I was in over my head when I began dealing with the insurance company, says Dave Buchanan, president of
Buchanan Management company, a property management company. I realized I wasnt qualified for the job, says Buchanan, and
I needed to be represented by experts.
My initial opinion of public adjusters was that they were ambulance chasers that preyed on people who were not familiar with
insurance policies, says Sharp. But, after one of our properties had an extensive fire and I hired a public adjuster, I found my
opinion to be totally unfounded.
I hire a public adjuster to handle my larger insurance claims, says Sharp, this allows time to get back to what really
matters--business operations! As far as Im concerned, time spent dealing with the insurance company is not as productive and time
is too valuable to waste, especially after a large property loss, says Sharp.
Public adjusters are hired because their expertise normally assures a higher amount of recovery, a more expeditious settlement, and
eliminates the hassles associated with dealing with insurance companies, says Jansen. The typical length of time for a commercial
claim under $100,000 (without complications) is between 30-60 days. But, an $8-10 million commercial loss could take several
months. Public adjusters know just how very important it is for you to get back in business as quickly as possible.
Another service some public adjusters provide is assisting clients before a disaster to ensure that they are properly prepared. Many
property owners mistakenly insure their property according to current market value. This is incorrect since you must factor in the
value of the land. A public adjusting companys expert staff can estimate replacement costs and advise you on the proper policy
and the amount of insurance you should have.
Public adjusters have a surprisingly positive relationship with insurance companies, considering one is taking money away from the
other. Sometimes insurance adjusters recommend hiring public adjusters because they realize this will expedite the entire claims
process. According to Jansen, If it is the common goal of all parties involved to settle the loss quickly and at a reasonable dollar
amount, the process should go smoothly. And if the insurance company and/or the insurance adjuster wants more evidence, we are
on the policyholders team to provide it in a concise, professional manner.
How do you contact a reputable public adjuster? Contact the National Association of Public Insurance Adjusters (NAPIA) at
703-438-8254. Make sure your public adjuster doesnt make unrealistic promises, up-front, concerning how much money to
expect. It is also helpful to use a public adjuster who has a background as an insurance adjuster, remarks Jansen.
Susan Plizga is a free-lance writer in Houston, Texas. She writes articles for business, general consumer and specialty magazines.
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