How does watching football on Sunday translate into to-do’s for Monday? More than 100 million people watched the Super Bowl on Feb 3rd, they were expecting a great game and some good entertainment. What they got was almost a disaster for CBS. In the recovery planning business, we are always trying to minimize the likelihood of an incident becoming a disaster. CBS did an excellent job of this on Sunday.
When the power went out in half of the Superdome and the game was stopped unexpectedly, CBS did a good job of keeping people entertained for the 34-minute delay. While they likely didn’t plan for the lights going out in half of the building, they did have a contingency plan for the power going out and as a result were able to keep most fans watching the commercials and the announcers. The numbers aren’t available yet, but they might have sold more commercials because of the extra prime-time viewership the “abnormality” created.