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Volume 27, Issue 3

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October 23, 2013

15 Big Social Media Mistakes Companies Make and How to Avoid Them

CIO — Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business -- costing you goodwill and prospective customers. So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, Google+ -- and avoid potentially costly social media blunders? CIO.com asked dozens of social media experts and managers to find out. Here are their top 15 picks for the most common social media mistakes businesses make and how to avoid them.

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http://www.cio.com/article/741875/15_Big_Social_Media_Mistakes_Companies_Make_and_How_to_Avoid_Them