CIO — If you want to learn how to succeed with predictive analytics at your business, CIO.com can help. These three CIOs say it takes a lot of front-end data work and angst about cultural change.
Expect Culture Shock
Chris Coye, Senior Vice President & CIO, Disney ABC Television Group: We've implemented three predictive analytics tools this year: One analyzes what-if ad sales scenarios, another is a promotional media-optimization tool, and a third will help our executives decide which pilots to pick up. We created a small data analytics team in IT, but the models are built by Disney's revenue sciences group.
The biggest technical challenge was getting the right source data. We have multiple divisions, and that data had to be standardized. We built our own extract, transform and load tool, but we're migrating to a commercial tool to speed the process.