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Volume 27, Issue 1

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February 4, 2014

4 Mistakes to Avoid When Your Business Gets Bashed Online

CIO — When a company gets a bad customer review on Yelp, Facebook, Twitter or any other social network, emotions can run high, because real damage to its reputation and sales can result.

The business owner usually has a knee-jerk reaction and responds in kind by attacking the offending customer with an emotionally charged online response.

Some businesses might take the opposite approach and choose the other extreme -- no response at all. By simply ignoring the bad review, a company hopes it will dissipate into the Internet ether, whereas a response might ignite a social media storm and cripple the company publicly.

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http://www.cio.com/article/747641/4_Mistakes_to_Avoid_When_Your_Business_Gets_Bashed_Online

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