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Fall Journal

Volume 27, Issue 4

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5 Crisis Management Truths from the Tylenol Murders

The 1980’s Tylenol poisoning murders spurred panic, wide-spread fear, and perhaps the best-ever corporate response to a major public relations crisis. James E. Burke, then CEO of Tylenol-maker Johnson & Johnson, died on September 28 at the age of 87. He will be best known for his strong, decisive leadership and what has widely been recognized as a model of exceptional corporate crisis management. Fortune magazine named him one of history’s 10 greatest CEOs.

To read the article, please click here:

http://blog.missionmode.com/blog/5-crisis-management-truths-from-the-tylenol-murders.html