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Volume 27, Issue 1

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May 21, 2013

5 Reasons to Move to Big Data (and 1 Reason Why It Won't Be Easy)

CIO — IT executives continually evaluate the technology trends that will impact their business in 2013 and beyond. Some simply deploy technology to advance the goals spelled out in business plans. Others take on the role of chief innovation officer and introduce different models of using existing data to generate new revenue and gain insight into who clients are and what they want.

Buzz has certainly surrounded big data for some time, but many IT executives still and wonder how they can begin to leverage the three "V's" of big data—volume, variety and velocity, or the frequency at which data is generated and captured—and augment the value of data for their organization.

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http://www.cio.com/article/733698/5_Reasons_to_Move_to_Big_Data_and_1_Reason_Why_It_Won_t_Be_Easy_