5 Secrets to Selling Your Crisis Management Plan
- Published on August 20, 2012
- Written by Mike McClain, Senior Web Designer & Site Manager
A 2011 Burston-Marsteller study found that 59% of business leaders have experienced a crisis at their current or previous companies, 32% of those crises led to a drop in revenue, and 24% led to cutbacks or layoffs. You probably have a Business Continuity or crisis management plan. It’s not worth the paper it’s printed on, though, if the people who put it into action don’t fully support it.
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