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Fall Journal

Volume 27, Issue 4

Full Contents Now Available!

5 Secrets to Selling Your Crisis Management Plan

A 2011 Burston-Marsteller study found that 59% of business leaders have experienced a crisis at their current or previous companies, 32% of those crises led to a drop in revenue, and 24% led to cutbacks or layoffs. You probably have a Business Continuity or crisis management plan. It’s not worth the paper it’s printed on, though, if the people who put it into action don’t fully support it.

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