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Volume 27, Issue 3

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August 26, 2013

5 very important reasons your company needs online reputation management

A lot of people don’t see the necessity of listening online. The truth is this is perhaps more important than actually being active online. The cold hard fact is that people are having conversations (good and bad) about your brand whether you like it or not and for anyone with an interest in selling (which let’s face it we all are) its crucial to pay attention to what our customers, potential customers, competitors and influencers are saying about our brands.

ORM — Online Reputation Management — is a really good way to go about listening. There are a number of tools out there that you can use, but the real value comes out of understanding what ORM actually means for your business.

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