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Summer Journal

Volume 27, Issue 3

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May 8, 2013

6 Tips to Build Your Social Media Strategy

CIO — With so many social media outlets to choose from -- Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google+, as well as more specialized sites -- how do you pick the one, or three, that will deliver the best return on your investment of time and resources? To find out, CIO.com queried dozens of IT executives and social media experts. Following are their top six tips for choosing the best social media sites for your small business.