Mobile CRM, which has been gaining momentum for quite some time, is a trend that will only get hotter in 2014, experts predict. Among other trends they expect to take root or accelerate in 2014: social CRM, more integration and smarter CRM.
Most industry observers agree that the adoption of mobile will be a dominant CRM theme in 2014 as companies look for ways to extend CRM capabilities to give employees convenient, always-on access to sales content, allowing them to address customer needs and collaborate with sales teams in real-time.
"CRM capabilities will be integrated into mobile tools to generate leads and opportunities both in-store and on the road," said Chris O'Connor, founder and CEO of Taptera. "We see companies that are using CRM continue to invest in out-of-the-box solutions through extension into mobile channels and customization to monitor, manage and drive leads, conversions, shorten sales cycles and improve customer support."