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August 19, 2013

8 TIPS for COMMUNICATING DURING A CRISIS

To most people a crisis is bad and for the most part, they’d probably be right. However, an organization can do good things when they are hit with a crisis; some may even say there is an opportunity. The situation itself might be bad enough but it it’s not being managed correctly or communications aren’t approached in a positive way, the crisis can be compounded because the media and the public will think there are more things being hidden by the organization.


If it seems that an organization isn’t prepared – through its communications and response actions – the media and public may start to go ‘hunting’ for more information and uncover other details of the organization that the organization may not want released. Not that they are bad examples on their own but compounded with the existing crisis they will seem larger and could create another crisis or even escalate the existing one. The organization will then be fighting more than one crisis on its hands.
Below are some tips for how to communicate during a crisis; some do’s and don’ts and tips for ensuring good communications when speaking to the media and the general public.

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http://stoneroad.wordpress.com/2013/08/16/8-tips-for-communicating-during-a-crisis/