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Volume 27, Issue 3

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October 17, 2013

Adobe Delivers Big Data Analytics via the Cloud

It’s sometimes easy to forget that, as far as most end users are concerned, analytics is merely a means to an end. As such, those users are generally a lot more interested in the path of least resistance when it comes to applying analytics.

With that issue firmly in mind, Adobe this week at the Digital Marketing Association 2013 conference updated Adobe Analytics, a service that allows users to analyze massive amounts of unstructured Big Data.

Nate Smith, product marketing manager at Adobe, says Adobe Analytics eliminates all the complexity associated with Big Data by exposing analytics applications as a service. As a result, organizations don’t have to invest in expensive data scientists to organize their data; they just load it into the Adobe Marketing Cloud.

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http://www.itbusinessedge.com/blogs/it-unmasked/adobe-delivers-big-data-analytics-via-the-cloud.html

It’s sometimes easy to forget that, as far as most end users are concerned, analytics is merely a means to an end. As such, those users are generally a lot more interested in the path of least resistance when it comes to applying analytics.

With that issue firmly in mind, Adobe this week at the Digital Marketing Association 2013 conference updated Adobe Analytics, a service that allows users to analyze massive amounts of unstructured Big Data.

Nate Smith, product marketing manager at Adobe, says Adobe Analytics eliminates all the complexity associated with Big Data by exposing analytics applications as a service. As a result, organizations don’t have to invest in expensive data scientists to organize their data; they just load it into the Adobe Marketing Cloud.

How would you coordinate 30,000 volunteers in 5,000 locations across an arc 500 miles long in just eight weeks?

That was the challenge Aaron Titus faced in the wake of Superstorm Sandy. Undaunted, he went to work. Realizing he couldn't do it alone, he focused on building a solution that decentralized the coordination process, worked across agencies, and empowered leaders in the field. He succeeded. 

- See more at: http://blogs.csoonline.com/security-leadership/2802/conversation-aaron-titus-using-open-source-coordination-transform-disaster-recovery#sthash.dSBium9X.dpuf