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Volume 27, Issue 3

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January 17, 2014

C-Level Execs Value Data, Have No Idea What to Do With It

CIO — C-suite executives today are striving to drive data-centric transformations of their businesses, but most are struggling to connect the dots. That's according to a new report by KPMG Capital, a global investment fund created by KPMG International in November to invest in innovation in data and analytics (D&A).

"Long before the term 'big' was first applied to data, organizations were struggling to make sense of all the information they had," says Mark Toon, CEO of KPMG Capital and global leader, D&A. "Over the past five years that focus on data has started to shift. Today, the issue is no longer about owning the most data but rather about how to gain the most insight from it. In short, how to turn data into insights, and insights into real business advantage."

"Data is everywhere, telling us everything," he adds. "But do companies really know where to look? The reality is that turning mountains of data into valuable, practical and actionable business analytics is not nearly as straightforward as people believe."

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http://www.cio.com/article/746555/C_Level_Execs_Value_Data_Have_No_Idea_What_to_Do_With_It