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Volume 27, Issue 3

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January 20, 2014

CIOs and CMOs Must Work Together to Satisfy Customers

CIO — The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we're in an age that requires IT and business people to put aside their differences in order to bring business technologies to bear that will win, serve and retain customers.

At least this is the key finding in a new report by Forrester Research. "The age of the customer places new demands on organizations, requiring changes to how they develop, market, sell and deliver products and service," the report says. "IT and business teams frequently inhibit successful digital experience execution by failing to work cooperatively."

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http://www.cio.com/article/746594/CIOs_and_CMOs_Must_Work_Together_to_Satisfy_Customers