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Volume 27, Issue 3

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June 10, 2014

Crisis Management and the Growing Role of Social Media

Facebook and Twitter are already used to disseminate information about breakdowns and crises. Public service organisations have begun to use them to as part of their PR strategy for good crisis management.  Now there’s a move to use social networks, Twitter in particular, for communication in the opposite direction. In the UK, the London Fire Brigade announced Twitter as an acceptable channel for reporting fires.  This is a bold move as well as a potentially lifesaving one. It’s bold because it opens up the challenge of sorting out relevant messages from irrelevant ones that could include hoaxes. Is there a companion solution to separate the grain from the chaff?

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http://www.opscentre.com.au/blog/crisis-management-and-the-growing-role-of-social-media/