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Volume 27, Issue 3

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July 23, 2013

Digital Customer Experiences: Integration Opens A World Of Optimization Possibilities

What if you could look over the shoulder of every one of your customers as they used your mobile apps, web pages, kiosks, and other digital channels? What could you learn? How might you use what you learn to dynamically adjust your digital experiences?

In the days when web applications were king, this type of insight was doable with simple web analytics and similar tools. Today, continual experience optimization is much more difficult because of:

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http://blogs.forrester.com/randy_heffner/13-07-23-digital_customer_experiences_integration_opens_a_world_of_optimization_possibilities