There is no doubt that companies understand the importance of business intelligence (BI) to supporting the efficient and effective running of the organisation.
Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put a premium on data and information. Whether it's optimising processes, improving customer service, increasing the accuracy of marketing initiatives, breaking into new markets, or seeking ways to get ahead of the competition, firms recognise that getting the right data to the right person at the right time is a key prerequisite to business success.
However, recognising the importance of data and analytics is one thing. Actually putting in place the processes and tools required to deliver data and analytics in the most efficient and appropriate way to meet the needs of business decision-makers is a different matter: