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Volume 27, Issue 3

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June 18, 2013

Four Approaches to Help MSPs Sell IT Security

In 2012, according to the Symantec Internet Security Threat Report 2013, there was a 42 percent increase in targeted attacks on the internet, and 31 percent of those attacks were aimed at businesses with fewer than 250 employees. In short, security risks are continuing to grow at incredible rates, and the standard MSP customer is certainly not immune to the threat. For many small businesses, the initial cost and complexity of acquiring the necessary tools to provide security services can seem daunting. As such, selling security services can be a key part of the managed service provider’s portfolio. So, it’s important to take a look at some of the strategies and opportunities for MSPs to boost revenue and build lasting client relationships through security offerings.