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Volume 27, Issue 3

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January 15, 2014

Hyperscale: Not Just About Scale Anymore

The enterprise/IT industry has traditionally been segmented into four major groups: the SMB/SOHO, the mid-level organization, the large enterprise of the Fortune 5000, and the newest member: the hyperscale environments of Google, Facebook and other Web-facing entities.

The historical pattern has been for technologies developed for the big boys to trickle down to the smaller fry, gradually enabling advanced capabilities to percolate throughout the entire industry. When it came to hyperscale, however, the thinking was that most of the supporting technology, which was primarily customized anyway, would not apply to the average data center because the levels of scale simply were not needed. Even if Ford Motor Company were to shed all its dealerships and sell cars exclusively online, it would not approach the volume of, say, Amazon.