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Volume 27, Issue 3

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May 15, 2013

Ignorance of EU data reforms will cost you dear

A survey of 506 data professionals working in UK businesses, carried out by London Economics on behalf of the UK Information Commissioner’s Office (ICO), reveals today that 87 per cent of them don’t know what it will cost to implement the EU’s General Data Protection Regulation.

Worse still, accurate understanding of the new regulation, likely to come into force in 2016, is very scant indeed. The survey interviewees were asked questions about the 10 main provisions proposed by the new law and 40 per cent failed to give a fully accurate description of any of them. Not one. And these are data specialists.

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http://www.marketingweek.co.uk/opinion/ignorance-of-eu-data-reforms-will-cost-you-dear/4006666.article