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Fall Journal

Volume 27, Issue 4

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Integrating Risk with Business Planning

While some may use the two terms interchangeably to describe the same process, “business planning” is distinguished from “strategy setting” in two fundamental ways.

First, strategy setting establishes the enterprise’s overall strategic direction, differentiating capabilities and required infrastructure to make those capabilities a reality, whereas a business plan lays out how the company intends to execute its strategy.

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