Is The Zombie Apocalypse Our Disaster Preparedness Meme?
- Published on April 2, 2013
- Written by Mike McClain, Senior Web Designer & Site Manager
The blog I posted about Sticky Messages generated lots of great comments about disaster messaging and got me to thinking about a different kind of messaging: memes.
The term meme was coined by a British biologist, Richard Dawkins, using evolutionary theory to explain how ideas exist, change, live and die. He compared the life of a meme to biological evolution; the meme adapting and passing traits (ideas and models) to succeeding generations, which helped it endure – or not – throughout time.