Spring World 2015

Conference & Exhibit

Attend The #1 BC/DR Event!

Summer Journal

Volume 27, Issue 3

Full Contents Now Available!

Is The Zombie Apocalypse Our Disaster Preparedness Meme?

The blog I posted about Sticky Messages generated lots of great comments about disaster messaging and got me to thinking about a different kind of messaging: memes.

The term meme was coined by a British biologist, Richard Dawkins, using evolutionary theory to explain how ideas exist, change, live and die. He compared the life of a meme to biological evolution; the meme adapting and passing traits (ideas and models) to succeeding generations, which helped it endure – or not –  throughout time.

http://www.emergencymgmt.com/emergency-blogs/campus/Disaster-preparedness-zombie-meme-040113.html