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Volume 27, Issue 3

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October 8, 2013

Maintaining Some Professional Distance

Do you know your coworkers’ hometowns? Their favorite colors? Their current level in Farmville? If you answered “yes” to all three questions, there may be a very serious management concern here. More and more studies show that rather than creating tighter bonds, the intensifying drumbeat of social media is actually driving us further and further apart.

A University of Birmingham (UK) researcher has gone so far as to suggest (in an extensive study) that the image-happy individuals among us actually harm personal and professional relationships with each new image they post (see “Tagger’s Delight? Disclosure and Liking in Facebook: The Effects of Sharing Photographs Amongst Multiple Known Social Circles“). And it’s not just that we’re getting to the point of annoyance with those who overpost. A University of Michigan study posits that the more time we spend in social media, the more depressed about our relationships we become (see “Social Relationships and Depression: Ten-Year Follow-Up from a Nationally Representative Study“).

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http://blog.cutter.com/2013/10/08/maintaining-some-professional-distance/