The use of predictive analytics in insurance is becoming increasingly widespread as companies realize how the power of insight can impact business growth, risk management, and loss control. The number of insurers using these sophisticated models is growing daily and, there are more business capability areas that are reaping the benefits. Recent SMA research indicates that over one-third of insurers are currently investing in predictive analytics and models.
http://www.propertycasualty360.com/2013/04/17/new-power-with-predictive-analytics
