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Volume 27, Issue 3

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January 15, 2014

Putting Data at the Center of Strategy

How’s this for a definition of Big Data: If it doesn’t make sense in a system built 10-plus years ago using principles from 30 years ago — then you’re dealing with Big Data.

That’s the unusual definition offered by William McKnight in a recent Q&A published on, oddly enough, the Huffington Post. Phil Simon, who consults, writes and speaks about technology, data and business issues, conducted the interview.

McKnight makes the case for why data outranks even the storefront as a strategic asset today.