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Volume 27, Issue 4

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Risk Enchantment, The Holy Grail of Risk

Risk enchantment. Every organisation and business needs a wizard working for them to achieve the holy grail of risk management. Or do they?

As we move closer towards the newest Peter Jackson instalment of Lord of the Rings, being The Hobbit – An Unexpected Journey, we were reminded of a book we read a few months ago that provided us inspiration as Risk Managers. The book was called Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.

http://theinnovationofrisk.com/2012/12/10/risk-enchantment/