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Summer Journal

Volume 27, Issue 3

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Secret Weapons for Crisis Management: Brand Advocates & Communities

Nobody believes you, no matter what you say, more and more people gather around, the roar of the crowd, the vicious comments, the loud voices, so many voices, and no matter what you or your employees, or your agencies do, the noise just doesn’t go down and often increases further. Handling an online crisis can be like fighting a losing war however, as it’s often said the solution to a problem lies within the problem itself.

To read the article, please click here:

http://www.business2community.com/strategy/secret-weapons-for-crisis-management-brand-advocates-communities-0292725