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Volume 27, Issue 3

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January 23, 2014

Should We Use the Data, Or Should the Data Use Us?

Organizations are turning to Big Data because they believe more information will improve decision-making, whether it’s whom to target for a sale or whether a product should be recalled.

But what if the real value of the data isn’t in providing us with more information, but in replacing us as decision makers?

Andrew McAfee, co-director of the Initiative on the Digital Economy in the MIT Sloan School of Management, goes way meta in two recent Harvard Business Review blog posts that question not just how to use data — but who should be using it.

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http://www.itbusinessedge.com/blogs/integration/should-we-use-the-data-or-should-the-data-use-us.html